Digvijay Chauhan

Product Manager

Bengaluru, Karnataka, India12 yrs 5 mos experience

Highly Stable

Key Highlights

Expert in product marketing and consumer insights.
Proven track record in strategic marketing solutions.
Strong analytical thinking and problem-solving skills.

Stackforce AI infers this person is a Product Marketing Expert in Consumer Electronics.

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Skills

Core Skills

Product ManagementMarket ResearchMarketing Strategy

Other Skills

Brand ManagementBusiness AnalysisBusiness DevelopmentBusiness IntelligenceBusiness StrategyCareer ManagementCompetitive AnalysisComputer ScienceConsumer ResearchCrisis ManagementCustomer Lifecycle ManagementCustomer Segmentation StrategyData AnalysisData AnalyticsData Visualization

About

Leading POCO India's product marketing initiatives, my role is a testament to a robust understanding of market dynamics and consumer behavior, refined over my tenure with prestigious brands such as OnePlus. With a focus on delivering strategic marketing solutions, I've contributed to crafting campaigns that resonate with our audience and drive engagement. At OnePlus, my expertise in consumer insights and category management was instrumental in developing marketing strategies that significantly elevated product visibility and consumer preference. My approach integrates analytical thinking and problem-solving to address market challenges, ensuring our offerings not only meet but exceed customer expectations.

Experience

12 yrs 5 mos

Total Experience

2 yrs 7 mos

Average Tenure

1 yr 11 mos

Current Experience

Poco india

Head of Product Marketing

May 2024 – Present · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Oneplus

2 roles

Category Marketing Head

Promoted

Apr 2022 – May 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India · On-site

Lead - Category Marketing

Mar 2021 – Mar 2022 · 1 yr · Bengaluru, Karnataka, India · On-site

Lava international limited

Senior Product Manager

May 2017 – Feb 2021 · 3 yrs 9 mos · Noida, Uttar Pradesh, India

Managing entire product lifecycle from ideation to inception & launch till phase out
Conducting in-depth consumer research to generate insights for new product development & marketing campaigns
Understanding technology/China ecosystem to enable product innovation & continuous improvement
Managing an entire product portfolio generating an annual turnover of nearly INR 1300 Cr.
Doing effective product pricing & marketing interventions for key top & bottom line performance
Managing vendor relations for ensuring high-quality products at the most efficient cost
Landscaping competition & industry through high-level data analytics & market research
Forecasting sales & devising future roadmap strategy
Planning & executing Go-to-market strategy for new product launches

Consumer ResearchProduct Lifecycle ManagementMarket ResearchData AnalyticsGo-to-market StrategyProduct Management

Syngenta

2 roles

Product Manager

May 2016 – May 2017 · 1 yr · Pune, Maharashtra, India

Product Manager for Seedcare portfolio. 1/6 National Product Managers leading India business

Management Trainee

May 2015 – May 2016 · 1 yr · Pune, Maharashtra, India

Management Trainee in "Prarambh", Leadership program of the company

Youth connect magazine

Marketing Intern

Jul 2014 – Sep 2014 · 2 mos · Pune, Maharashtra, India

Designed digital and social media marketing strategy for promotion of Youth Connect website
Developed a Pan-India business development channel for Youth Connect

Syngenta

Summer Intern

Apr 2014 – Jun 2014 · 2 mos · Pune, Maharashtra, India

Summer Internship leading to a PPO
Strategic Consulting related to IT Enabled Demand generation & Sales Tracking Tools.
Conceptualized a technology solution for tracking of sales-force and demand generation activities
Improved productivity by correlating strategic demand pockets with sales-force presence and A&P spend
Identified areas and products with high growth potential and devised strategy to realign resources accordingly
Generated business reports with insights on business situation at granular level for top level management
Devised a Retailer management blueprint for regular monitoring of satisfaction level among retailers