May 2022 – May 2025 · 3 yrs · Remote

• Strategically develops and executes comprehensive virtual and in-person event marketing strategies for Enterprise sales across the U.S. and Canada, directly contributing to lead generation targets.
• Optimizes field marketing program effectiveness through rigorous tracking and evaluation, ensuring efficient resource allocation and adherence to budget constraints.
• Drives event attendance and maximizes lead conversion by owning end-to-end field marketing campaigns, including on-site engagement, meeting coordination, and lead tracking.
• Leads cross-functional collaboration with Demand Generation, Sales, Product Marketing, Creative, and Digital Marketing teams to ensure seamless execution of integrated marketing initiatives.
• Designs and implements targeted Account-Based Marketing (ABM) campaigns and high-touch experiential events to address specific account needs and accelerate sales cycles.

Oct 2021 – May 2022 · 7 mos

• Spearheaded global virtual and in-person field marketing event strategies, driving significant demand for Sannam S4's consulting solutions across corporate, non-profit, and educational sectors.
• Developed and executed targeted 1:Few Account-Based Marketing (ABM) campaigns and high-touch experiential events, directly addressing key account needs to accelerate pipeline growth.
• Crafted compelling, C-suite-focused content, both independently and through vendor collaboration, maximizing engagement and aligning with strategic field marketing campaign objectives.
• Empowered global marketing and sales teams through proactive communication and education on upcoming initiatives, ensuring seamless alignment and execution at all levels.
• Delivered measurable ROI and optimized budget allocation by rigorously tracking KPIs and owning financial accountability for global event investments.

Dec 2015 – Oct 2021 · 5 yrs 10 mos · Greater Houston · Hybrid

• Delivered strategic marketing consulting, defining optimal positioning and messaging for annuity line campaigns, and serving as a key brand advocate for AIG customers.
• Strategically selected and optimized marketing material assortments during campaign development, ensuring alignment with objectives and maximizing campaign effectiveness.
• Developed and implemented innovative print and digital collateral for AIG fixed annuity products, leveraging best practices in marketing communications to enhance customer engagement.
• Orchestrated creative team cohesion, effectively communicating campaign strategies and objectives to editorial, design, web, and vendor teams, while ensuring adherence to deadlines and budget constraints.

May 2012 – Nov 2014 · 2 yrs 6 mos · Greater Houston

• Orchestrated end-to-end project management for all internal and external marketing agency initiatives, ensuring on-time, on-budget delivery and adherence to stringent project requirements.
• Facilitated seamless communication and collaboration between graphic designers, writers, vendors, and account managers, proactively managing revisions and ensuring project alignment with strategic objectives.
• Implemented and managed a proprietary web-based project management system, streamlining workflow, optimizing resource allocation, and ensuring accurate estimating, billing, vendor quoting, and job costing.
• Developed and executed integrated marketing campaigns across diverse channels, including social media, direct mail, website optimization, e-marketing, and print collateral, driving measurable increases in customer engagement and lead generation.
• Conceptualized and produced high-impact, large-scale private events, strategically designed to cultivate customer relationships and significantly increase product and service revenue within 2020 Exhibits.

May 2010 – May 2012 · 2 yrs · Greater Houston

• Collaborated directly with the VP of Marketing to define and execute innovative marketing strategies and content initiatives, strengthening brand recognition and market leadership within the physical security guarding industry.
• Developed and deployed targeted marketing campaigns and materials, strategically managing internal and external distribution to enhance brand awareness and articulate key competitive differentiators.
• Provided strategic oversight to proposal coordination staff, ensuring consistent brand messaging and compelling proposal content to maximize contract win rates.
• Led community outreach, internal events, and trade show initiatives, serving as a key brand ambassador and driving engagement at local and national events.

Dec 2007 – May 2010 · 2 yrs 5 mos · Greater Houston

• Functioned as the primary point of contact for 50+ branch offices, providing strategic marketing support and technical guidance, ensuring consistent brand experience and operational efficiency.
• Led and mentored a supplemental marketing and proposal team, driving on-time delivery of high-quality content and providing superior internal support to enhance sales enablement.
• Ensured brand consistency and maximized proposal effectiveness by implementing rigorous quality control measures, developing compelling proposal content, and creating impactful presentations for field teams.
• Developed and deployed targeted marketing campaigns and materials, strategically managing internal and external distribution to enhance brand awareness and drive lead generation.
• Orchestrated and executed strategic email and social media marketing campaigns, driving significant service and event participation.
• Conceptualized and managed company events and meetings for 20-100+ attendees, ensuring seamless execution and maximizing attendee engagement.