Dec 2023 – Apr 2025 · 1 yr 4 mos · Ontario, Canada · On-site

• OEC serves the infrastructure, energy, gas and electricity distribution and telecommunications sectors. With over 3,000 employees, insightful and reliable energy and infrastructure solutions are provided to clients coast-to-coast. The group of companies include: Trans Power, Primary Engineering & Construction, Planview Utility Services, QSP Geographics, EMB Management, UTS Consultants, DPM Energy, Teraflex, El-Con Construction, PVS Contractors, GTel, Oakville Hydro, OEC Renewables, and Golden Horseshoe Metering Services.
• Core Responsibilities:
• Led the design and execution of comprehensive marketing campaigns across digital and traditional channels, ensuring brand consistency and market impact.
• Developed content strategies for websites, social media, employee communications, and public relations.
• Crafted tailored communication strategies for diverse stakeholders, including customers, executives, and industry agencies.
• Organized trade shows, promotional events, and client engagements to drive business growth.
• Conducted market research and competitive analyses to inform strategy and optimize campaign performance.
• Managed brand compliance, marketing budgets, and reporting.
• Created proposals, RFPs, RFIs, and business presentations.
• Contributed to employee onboarding and experience initiatives, supporting internal communications and branding efforts.
• Played an active role in the OEC Canadian Council for Indigenous Business (CCIB) PAIR working group, fostering meaningful Indigenous partnerships.

Sep 2021 – Jun 2022 · 9 mos

• Nyati Group is a leading real estate developer based in Pune, India, known for its excellence in residential, commercial, hospitality, and infrastructure projects. Since 1997, it has been shaping lifestyles with a focus on design, innovation, and quality.
• Core Responsibilities:
• Established the marketing department in 2015, rebranded the group, and launched its first website, marking its digital entry.
• Introduced CRM platforms and innovative pre-sales strategies using cutting-edge technologies.
• Led 50+ project launches, events, and exhibitions, increasing lead bank by over 200% with a 65% qualification ratio.
• Played a key role in setting up an overseas sales office and supporting various marketing initiatives.
• Managed budget allocations, ensuring efficient ROI and strategic resource distribution.
• Mentored interns and marketing team members, fostering professional growth.
• Won prestigious awards for brand and marketing strategy across multiple categories.
• Supported EPC, hospitality, and healthcare verticals, strengthening their marketing, communication, and digital presence.

Apr 2017 – Sep 2021 · 4 yrs 5 mos

Jan 2015 – Apr 2017 · 2 yrs 3 mos

Mar 2012 – Nov 2014 · 2 yrs 8 mos

• Led innovative marketing campaigns to achieve residential and commercial goals, identifying new opportunities.
• Created sales strategies for advertising offerings, enhancing deals and boosting revenue by 40%.
• Prepared detailed marketing forecasts and executed 7 successful project launches.

Dec 2010 – Dec 2011 · 1 yr

• Standardized and designed marketing materials by collaborating with internal and external stakeholders.
• Led the creation of engaging blogs and social media content for targeted marketing strategies.
• Conducted strategic competitive analysis to optimize outreach and delivered comprehensive ROI reports.

Jan 2010 – Nov 2010 · 10 mos

• Crafted marketing and PR copy for newsletters, ads and social media to enhance brand messaging.
• Produced insightful reports for managers, highlighting campaign metrics, sign-ups and brand success.
• Leveraged strong copywriting skills to create compelling promotions for Lunkad Investments.