Fariha Afzal

Business Development Executive

Italy2 yrs 4 mos experience

Key Highlights

  • Three years of experience in UGC content creation.
  • Expert in building trust through authentic storytelling.
  • Proven track record in driving results for brands.
Stackforce AI infers this person is a UGC Creator specializing in MarTech and Business Development.

Contact

Skills

Core Skills

Ugc Video & PhotoContent StrategySalesBusiness DevelopmentLead GenerationMarketing

Other Skills

AdministrationAffiliate ManagementAffiliate MarketingAffiliate NetworksAnalytical SkillsBrand ManagementBrand MarketingBusiness Intelligence (BI)Campaign ManagementChatGPTClient RelationsCold CallingCollaborationCommunicationConsulting

About

I’m a UGC Creator with three years of experience in business development and sales and a specialization in marketing. Moving to Italy for my master’s—a long-time dream—opened my world: new culture, new language, and a fresh perspective on what meaningful work feels like. After exploring many career ideas, I found my fit in UGC. It blends creativity with strategy, gives me the freedom to work from anywhere, and—most importantly—I love it. Today I partner with startups and established brands to produce authentic, scroll-stopping content that builds trust and drives results. This journey has made me financially independent and proud of the value I create for both my clients and my audience. If you’re looking for relatable, high-impact content that converts, let’s connect. Core strengths: UGC video & photo • Short-form content (Reels/TikTok/Shorts) • Product storytelling • On-camera & voiceover • Content strategy • Trend & audience insights • Collaboration & feedback loops

Experience

2 yrs 4 mos
Total Experience
1 yr 2 mos
Average Tenure
--
Current Experience

Instagram

UGC Creator

May 2025Present · 1 yr 1 mo · Italy · On-site

  • Create engaging short-form video & photo content tailored for TikTok, Instagram Reels, and YouTube Shorts.
  • Showcase products in a natural, lifestyle-focused way that feels authentic to the audience.
  • Deliver content that builds trust, awareness, and sales for brands.
  • Types of Content:
  • Unboxing | Review/Testimonial | Voiceover demo |"How to use" tutorial
UGC video & photoShort-form contentContent strategyTrend & audience insights

Trademor

Growth Executive

May 2024Sep 2024 · 4 mos · Karāchi, Sindh, Pakistan · On-site

  • Meet with new and existing clients virtually or during sales visits to build and maintain strong relationships.
  • Demonstrate Alibaba.com platform and packages to potential clients, effectively communicating their benefits and features.
  • Establish new business opportunities by identifying and targeting prospective clients.
  • Maintain accurate records of client interactions, sales activities, and performance metrics.
  • Review and analyze sales performance to ensure targets are being met and to identify areas for improvement.
  • Negotiate contracts and packages with clients, ensuring mutually beneficial agreements.
  • Assess potential clients' needs and provide tailored solutions to help them grow their business on Alibaba.com.
  • Work within a highly challenging environment to meet specific KPIs and sales targets.
  • Apply conflict resolution, interpersonal communication, and client-dealing skills to handle client issues effectively.
  • Collaborate with team members to delegate tasks and coordinate department efforts to achieve common goals.
Client RelationsSalesNegotiationBusiness Development

Vidizmo

IT Business Development Executive

Apr 2022Apr 2024 · 2 yrs · Tysons Corner, Virginia, United States · On-site

  • Identify and reach out to potential leads through email to create a pipeline for Sales Executives.
  • Use ZoomInfo, Instantly and LinkedIn Navigator to identify prospects and engage through targeted emails using SalesLoft Campaigns, and Saleshandy to generate responses, and schedule meetings.
  • Understand customer challenges and provide solutions offered by VIDIZMO.
  • Collaborate with Account Executives to uncover and pursue new sales opportunities.
  • Create trust and credibility with both internal and external stakeholders.
  • Design, develop, and execute email marketing campaigns to generate leads and drive conversions.
  • Contact potential clients to establish rapport and arrange meetings.
  • Regularly analyze email campaign metrics, including open rates, AB testing, click-through rates, and conversion rates, and optimize strategies accordingly.
Email MarketingLead GenerationSalesCollaboration

Octara – a tcs company

Sales And Marketing Intern

Jan 2022Mar 2022 · 2 mos · Karāchi, Sindh, Pakistan · On-site

  • Conduct research to identify potential clients and industry trends.
  • Assist in generating new leads through various channels.
  • Support client communication via emails, calls, and social media.
  • Assist in planning and executing marketing campaigns.
  • Create content for blogs, social media, and newsletters.
  • Support marketing events, webinars, and workshops.
  • Maintain and update the CRM system with client information.
  • Track and analyze sales and marketing metrics.
  • Work with the sales and marketing team and other departments.
ResearchContent CreationMarketing CampaignsMarketing

Education

University of Ferrara

Masters — Development Economics and International Development

Jan 2025Present

Karachi University

Bachelor of Public Administration - BPA — Public Administration

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