Federico Presicci

Co-Founder

London, United Kingdom8 yrs 7 mos experience
Most Likely To Switch

Key Highlights

  • Expert in building structured enablement systems.
  • Proven track record of increasing sales performance.
  • Founder of a practitioner-led enablement community.
Stackforce AI infers this person is a Sales Enablement expert in the SaaS industry.

Contact

Skills

Core Skills

Sales EnablementLeadershipCoaching & MentoringProject ManagementSalesEntrepreneurship

Other Skills

Sales TrainingsSales CoachingTechnology SalesDigital CopywritingHighspotMEDDIC Sales MethodologyPresentation SkillsLinkedin Sales NavigatorData AnalysisBusiness Relationship ManagementAdult Learning MethodologiesLessonlySales ProcessesInstructional DesignStakeholder Management

About

Do you have a clear system for how enablement actually drives performance? Ciao, I’m Federico 👋 Most organisations don’t struggle with effort. They struggle with structure. Enablement is often treated as a set of disconnected activities: “Training programmes.” “Content libraries.” “Tools and platforms.” But without a system behind it, none of it compounds. And that’s where things break. --- Enablement, at its core, is an operating system. One that connects how teams learn, execute, adapt, and improve over time. When it works, it creates clarity. It focuses effort. It turns scattered initiatives into consistent execution. --- Over the years, I’ve seen — and experienced — what happens without that structure. Teams move fast, but not always in the right direction. Resources are created, but rarely adopted. Training happens, but doesn’t translate into behaviour change. I made those mistakes myself. I focused on improving individuals, before realising the system around them was the real constraint. --- Today, I help revenue and enablement leaders build that system. A structured enablement operating system that: – clarifies where to focus – aligns teams across functions – translates strategy into execution – and creates repeatable impact --- Alongside that, I’ve built The Enablement Edge Network. A practitioner-led environment where leaders access the models, execution assets, and collective intelligence needed to move faster — without starting from scratch each time. If you’re looking to bring more structure, clarity, and impact to your enablement efforts: follow the journey, explore the resources, or reach out directly. --- Subscribe to the newsletter: https://federicopresicci.com/newsletter/ Explore the blog: https://federicopresicci.com/blog/ Join the membership: https://federicopresicci.com/membership/

Experience

8 yrs 7 mos
Total Experience
1 yr 8 mos
Average Tenure
2 yrs 7 mos
Current Experience

Getaccept

Director of Sales Enablement

Oct 2023Present · 2 yrs 7 mos · City Of Bristol, England, United Kingdom · Remote

  • Leading the sales enablement function globally.

Enablement edge network

Founder & Strategic Enablement Advisor

Oct 2023Present · 2 yrs 7 mos · City Of Bristol, England, United Kingdom · Remote

  • I am the founder and strategic advisor of Enablement Edge Network – a membership community built for ambitious enablement professionals.
  • The network combines analyst-level insights with practical frameworks, templates, and diagnostics – all at a fraction of the cost of traditional analyst firms.
  • Here, you’ll find a distraction-free space to connect with forward-thinking peers, sharpen your craft, and turn ideas into execution that truly moves the needle.
Sales EnablementSales TrainingsSales CoachingTechnology SalesDigital Copywriting

Speexx

Business Coach

Jan 2023Aug 2023 · 7 mos · City Of Bristol, England, United Kingdom · Remote

  • As a Business Coach at Speexx, I am entrusted with the development of professionals from diverse industries across Europe. My responsibilities encompass delivering one-on-one coaching sessions focusing on a wide range of essential topics, including time management, sales proficiency, mindfulness, work/life balance, personal effectiveness, and effective communication.
  • Leveraging my unique combination of expertise in these areas, I help individuals enhance their productivity, improve their performance, and find balance in their personal and professional lives. As a result, I am playing a pivotal role in empowering professionals to meet and exceed their goals, thereby contributing to the success of their organisations.
Training & DevelopmentCommunicationRelationship BuildingCoaching & MentoringSales

Gocardless

Global Sales Enablement Manager

Mar 2022Sep 2023 · 1 yr 6 mos · Greater London, England, United Kingdom · Hybrid

  • Responsible for the end-to-end management of Sales Process & Methodology programmes - including (but not limited to) senior stakeholders engagement, scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the SDR & AE population globally (150+ people spread across the US, UK, France, Australia). Activities and achievements include:
  • Increased average outbound call volumes by 44% and opportunity creation by 31%, achieved by introducing a robust phone prospecting programme for SDRs.
  • Elevated the average weekly Highspot usage by 150% - measured by the quantity of external pitches sent via the platform - by implementing a comprehensive enablement plan.
  • Enhanced skill confidence levels by 18% in the use of a new qualification framework, attained by orchestrating and facilitating training sessions and workshops for SDRs and AEs.
  • Led our transition towards a high-performance culture that values mental health in sales, by launching our inaugural psychological resilience programme for salespeople. This initiative, now transitioning from pilot to scale-up phase, scored an 8.5 in overall satisfaction.
  • Increased the average win rate in the corporate and enterprise segments by 30% within nine months through the implementation of a global MEDDPICC Enablement Programme.
  • Augmented manager adoption metrics in Gong – calls listened, deal board visits, calls commented on - by an average of 60% within six months via the execution of a Gong Frontline Manager Enablement Programme.
HighspotLeadershipProject ManagementMEDDIC Sales MethodologyPresentation SkillsLinkedin Sales Navigator+27

Gds group

4 roles

Head of Sales Training & Enablement

Promoted

Sep 2021Mar 2022 · 6 mos

  • Reporting directly to the VP of Sales, I managed a team of two sales enablement specialists and was responsible for the end-to-end management of global onboarding and the 0-6-month development journey for new employees across the delegate sales department (140+ delegate sales executives).
LeadershipProject ManagementPresentation SkillsLinkedin Sales NavigatorData AnalysisBusiness Relationship Management+22

Training & Performance Specialist

Oct 2020Sep 2021 · 11 mos

  • Responsible for the end-to-end management of Training & Performance programmes - including (but not limited to) scoping & analysis, proposing solutions, designing & developing curriculum, implementation & evaluating the business impact - for the Meet The Boss delegate sales department (90+ delegate sales executives). Activities and achievements include:
  • Conducted comprehensive training needs analyses, leading to the design and delivery of a new two-week onboarding program. This initiative raised the onboarding satisfaction score from 67% to 95% within six months, representing a 42% increase, and successfully onboarded 195 employees in 2021.
  • Enhanced productivity of new hires by continuously refining our two-week onboarding, which resulted in an 85% increase in scheduled calls averages and an 87% rise in weekly deal averages over the first two weeks on the sales floor.
  • Increased sales meetings booked by 27% through the implementation of a month-long 1-1 & group coaching intervention for 20 sales reps.
  • Created and implemented a comprehensive first-12-weeks L&D curriculum for the development of our delegate sales executive cohorts as part of a larger sales acceleration project.
  • Orchestrated an innovative well-being program involving over 100 staff members, achieving over 90% satisfaction score. This program aimed to enhance employees’ psychological flexibility, a factor linked to improved work performance and well-being
Project ManagementPresentation SkillsLinkedin Sales NavigatorBusiness Relationship ManagementAdult Learning MethodologiesSales Processes+16

Senior Global Delegate Sales Executive | Sales Coach

Jul 2020Oct 2020 · 3 mos

  • In addition to previous achievements and responsibilities:
  • Designed and led a 3-month coaching program for our delegate sales department, conducting 200 hours of both group and individual coaching sessions for 40+ delegate sales executives. This program significantly improved performance and explored high-performance mindset, time management, and persuasive communication.
Linkedin Sales NavigatorBusiness Relationship ManagementSales ProcessesSalesforceCommunicationMicrosoft Office+6

Global Delegate Sales Executive | Master of Ceremonies

Apr 2019Jul 2020 · 1 yr 3 mos

  • Assisted C-level executives across Europe – from organisations such as HSBC, Generali, AstraZeneca, Roche, Unilever, Carrefour, and Aon – in the execution of their key projects through high-calibre executive discussions. Activities and achievements include:
  • Generated revenue exceeding $1M within one and a half years by acquiring over 300 senior executives, 75% of whom were C-level, for our virtual roundtables. This performance earned me a spot in the top 3 Delegate Sales Executives of the Year 2019, out of more than 70 individuals.
  • Moderated 25 virtual discussions focused on technology and innovation, leading to multi-million pound deals between companies like Adobe, Dell, and VMware and the attending senior executives.
Linkedin Sales NavigatorBusiness Relationship ManagementSales ProcessesSalesforceCommunicationMicrosoft Office+7

Numerable software

Customer Development Executive

Apr 2018Sep 2018 · 5 mos · Bristol, United Kingdom

  • Worked as a Customer Development Executive for a B2B software startup specialising in financial reporting software. Activities involved the application of the Lean Startup and Customer Development approach:
  • Advised the founder on the implementation of Lean Startup and Customer Development practices, thereby significantly enhancing the founder’s effectiveness in learning from qualitative validation processes.
  • Helped narrow down the initial target market from 4 different groups to a single group by performing a competitor analysis of 6 key market players and utilising tools such as Google Tag Manager, Google Analytics and Google AdWords to conduct and track experiments.
Business Relationship ManagementDigital MarketingStart-upsSales ProcessesCommunicationBusiness Strategy+8

Drawings & portraitees

Founder & Commercial Director

Dec 2015Feb 2017 · 1 yr 2 mos · Taranto Area, Italy

  • Entered the apparel sectors by selling personalised clothing online. Activities and achievements include:
  • Liaised and negotiated with 3 suppliers and 5 talented artists by investing €2000+ which were recouped within 3 months of trade.
  • Collaborated with 4 talented artists and a business associate to define suitable designs and clothing models.
  • Narrowed down the number of clothing models to be displayed online from 7 to 3 by promoting products on Instagram and Facebook, gathering qualitative feedback from customers and tracking key social media metrics.
  • Increased purchase conversions by 30% within a month (from the third month to the fourth one) by conducting message testing on Instagram and Facebook.
LeadershipEntrepreneurshipBusiness Relationship ManagementDigital MarketingStart-upsSales Processes+10

Education

University of Bath

Master of Science — Innovation & Technology Management

University of Chester

Postgraduate Certificate — Personal & Business Coaching

Politecnico di Bari

Bachelor of Science — Engineering Management

Stellenbosch Business School

International Week (South Africa) — Business Strategy and Sustainable Development

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