Nov 2024 – Jul 2025 · 8 mos · Bangalore Urban, Karnataka, India

• This is India's first prescription skincare brand.
• Setting up the marketing, brand and strategies around growth.
• Getting brand articulated into web, socials and PR
• Fine tuning costing, projections and plans around marketing QoQ
• Content strategy - Planning content buckets, strategic direction and SEO

Oct 2024 – Jan 2025 · 3 mos · Bangalore Urban, Karnataka, India · Remote

• Forms of art that are not commercial product are difficult to market. This was an interesting project from that lensed as I was looking at marketing something complex, while keeping it extremely low budgeted.
• We did a combination of performance, social media, pr and influencer campaigns and achieved 97% booking across all the shows. There were some key factors that played a role in building the brand, primarily pricing, positioning and driving exclusivity through focusing on value generation while not offering any discount or freebies.
• Performance Ads, Outreach, PR and Influencer Campaigns.
• Got 97% booking aggregate.
• 766% organic growth

Sep 2024 – Sep 2024 · 0 mo · Bengaluru, Karnataka, India

Nov 2023 – Sep 2024 · 10 mos · Bangalore Urban, Karnataka, India · On-site

• Was hired to setup the team at Royal Brothers, and set the direction for growth within the team including hiring and setting up individual's KPIs.
• Identify the ideal customer profile through primary and data research
• Analyze all channels and content to find opportunity areas
• Build marketing strategy for new customer acquisition and retention (FB + Google & Clevertap)
• Build a team around identify growth areas
• Measure and iterate
• Maintain a broad understanding of ROI of each channel.
• Being in a 1-10 growth phase, focus was to optimize the ad delivery on Meta and Google. Worked through data analysis and consumer study, bring in actionable insights to drive changes in communication, optimization of the ad set and campaign changes.
• Apart from these, handled agencies for performance marketing execution, media agencies (CNN & Republic) and offline marketing vendors.

Nov 2022 – Sep 2023 · 10 mos · Bengaluru, Karnataka, India · Hybrid

• Leading the digital setup and growth in two aspects, one aspect for the growth of the revenue, strengthening existing market (cities) and also looking at expanding into new cities.
• Setting up
• Developed and implemented analytics and dashboard setups to have a clear view of key growth metrics ROAS, Acquisition Cost, CLV and Conversion Ratio
• Developed an in-depth plan for SEO and Content Charters and aimed to bring in more streamlined execution and sustainable growth from these channels.
• Reworked distribution and content flow for Social Media (Pinterest, Twitter, Google My Business etc.).
• Managed and set up external agencies/consultants in SEO, Content Writing and PR.
• Growth
• Campaigns: Developed and executed campaigns to maximize revenue, increase market penetration and clear up old inventory by driving volumes while balancing the right discount.
• CX: Redeveloped website experience by understanding core issues and pain points of customers, through heatmaps, video tracking and through tracking consumer journey on the website.
• Content: Developed key content projects that would drive traffic and consideration in the segment.
• SEO: Optimized the website for intent and consideration, cross-linked blog content and articles to have a conversion focus without losing value.
• Retention: Implemented email and WhatsApp marketing to re-engagement and recommendation, added referral and recommendation programmes and reward systems.
• Design: Improved the look and feel of the website, and implementation of key elements that would drive trust and brand presence.
• All this with more organized team, clear deadlines and tracking sheets and motivated team members towards targets as a collective mission.

Jan 2022 – Oct 2022 · 9 mos · Bengaluru, Karnataka, India

• From a marketing lens, we aimed to get a soft launch into the e-commerce pet space while strengthening our consult portfolio. While the organization has had several channels in place, the overall piece had to be "stitched together" in a way that the funnel became more cohesive and aligned all the marketing into a singular function.
• Keeping in mind the growth parameters it was also important to make sure that these are done with limited resources, and stricter control over budgets, software and spending so as to not fall into the mode of "throwing investor cash at the growth challenge".
• Core Milestones:
• Launch of Shop + Delivering three campaigns at limited resources
• Integrating all the channels to contribute organically (email, social, community, blog)
• Harnessing audiences from organic while doubling down on performance marketing.
• Setting up retention (automation + integrations) + loyalty programme.
• Diving into the data to bring insights & leveraging consumer connects & quick surveys to get a sense check of the market.
• Bringing strategic marketing insights based on data analysis

Sep 2021 – Dec 2021 · 3 mos · Bengaluru, Karnataka, India

• Consulted with Wagr Team, in order to bring cohesiveness into their marketing channels, managing their day-to-day content rolling through socials & content, making improvements in growth and retention rate, improving engagement of channels and having a smaller channel-based strategy in place.
• Core Milestones:
• Got a clear understanding and repeatable formula for growth in socials.
• Revised the completed design and creative direction of the email marketing
• Optimized existing SEO content, organized and found direction for growth in organic traffic (aim: awareness)
• Clear direction for the growth of the community platform

Jan 2021 – Dec 2021 · 11 mos · Navi Mumbai, Maharashtra, India · Remote

Feb 2020 – Dec 2021 · 1 yr 10 mos · Greater Bengaluru Area

• Helped small business and early stage startups setup their design and marketing on social media and search that helps them scale their digital efforts alongside their business.
• Clients:
• Lux Packaging - Achieved 1000+% increase in lead generation, 350% increase in traffic and 200% increase in engagement on thier website in 6 months. This is primarily through mix of content marketing and social media marketing.
• CareerAcer - Worked on social media marketing and paid promotions. Achieved 50% growth on instagram and facebook organically, created lead generation for thier event online through paid marketing with a CTC 3+%

Dec 2019 – Apr 2020 · 4 mos · Greater Bengaluru Area

• Clients serviced: ICICI, Gems Hospital, SPR Highliving

Aug 2012 – Jan 2020 · 7 yrs 5 mos · Bengaluru, Karnataka, India · On-site

• At Vizen, we catered to organizations with communication, marketing and UX needs spread across a number of areas from brand design, marketing strategy, marketing communication, information design, collaterals and presentation kits.
• Clientele: Eli Lilly India, Enventure Engineering LLP, MAC Group, PeopleLynx Strategic HR, ThoughtWorks, IMRB, Flipkart, USL, TNS & Millward Brown

Nov 2010 – May 2012 · 1 yr 6 mos · Bengaluru, Karnataka, India

• We use design thinking to deliver to our clients strategies and innovation through product, service and business innovation strategies. Being a groups of diverse people, we worked from end to end 'solutioneering' for the client, from problem reframing to co-creating products and services.
• While at IMRB, I worked as a design strategist who did research, worked from insights to idea and moving into prototyping.
• Projects:
• ITC Foods in product line extention for Dark Fantasy
• SBI Credit Cards on cross selling insurance on cards
• Star TV on Scenario Planning for Future of Content in 2015, and
• PepsiCo in Packaging Innovation

May 2009 – Oct 2010 · 1 yr 5 mos

Jan 2009 – May 2009 · 4 mos

Jun 2007 – Jul 2007 · 1 mo · Mumbai Metropolitan Region

• A Nokia Research that was conducted by Jan Chipchase in three phases, in China, India and Brazil. Was part of the Indian local team, setup in Dharavi for a qualitative study on the life in slums.
• The study was to understand the pains points and needs of slum dwellers wrt mobile phone and its usage.