Guido Farji — Co-Founder
I’ve been in the mobile gaming industry for over 12 years, working at the intersection of monetization, product, and advertising technology. After leading growth and monetization at Etermax — one of the largest game publishers in LATAM — I co-founded X3M, where we help mobile developers unlock the full value of their audiences through smarter ad monetization infrastructure. We recently launched Loomit, a plug & play meta-mediation layer that gives publishers total control over their monetization setup — without additional technical overhead. No black box, no hidden margins — just a flexible, transparent platform built for teams who care about both UX and revenue. If you work in mobile games and you’ve ever thought “there has to be a better way to manage ads” — that’s exactly the problem we’re solving. Let’s connect.
Stackforce AI infers this person is a Mobile Gaming and Ad Tech expert with extensive leadership experience.
Location: Greater Buenos Aires, Argentina
Experience: 25 yrs 6 mos
Career Highlights
- Over 12 years in mobile gaming industry.
- Co-founded X3M to enhance ad monetization.
- Led growth at Etermax, a top LATAM game publisher.
Work Experience
X3M
Co-Founder & Co-CEO (10 mos)
Co-Founder & CEO (1 yr 5 mos)
Co-Founder & Chief Growth Officer (10 mos)
Escuela Internacional Natan Gesang
Member Board of Directors (1 yr)
loomit
Co-Founder & Co-CEO (1 yr 2 mos)
etermax Brand Gamification
General Manager (4 yrs 10 mos)
Mobile Marketing Association
LATAM Board Memeber (1 yr 2 mos)
etermax
Chief Revenue Officer & Board Member (6 yrs 8 mos)
TIMWE
Gerente de Desarrollo de Negocios - Argentina & Chile (2 yrs 10 mos)
Avaya Business Partner - Inside One S.A.
Gerente de Marketing & Alianzas Estratégicas (2 yrs 5 mos)
Claro Arg.
Jefe de Producto - SVA (4 mos)
Telmex
Jefe de Producto - Telefonía (1 yr 7 mos)
Telecom Argentina
Analista de Mercado Sr. (1 yr 6 mos)
Supervisor de Provisión Lógica (3 yrs 5 mos)
Técnico Especialista en Conmutación (3 yrs 3 mos)
UADE
Profesor Adjunto (5 yrs 11 mos)
Education
Marketing y Gestión Estratégica de Servicios at IAE Business School
Ingeniería en Telecomunicaciones at UADE
Técnico en Medios de Comunicación at ORT Argentina
Primaria at Natan Gesang