May 2023 – Dec 2023 · 7 mos

• 🔍 Rediscovering Myself: During this period, I embarked on a transformative journey by joining my family's business. Stepping into a completely new and challenging environment, I found myself redefining my strengths and passions while contributing to our enterprise's success.
• 🤝 Family Support: The decision to take a career break was driven by a deep sense of responsibility and the desire to support my family. I took on a pivotal role in ensuring the smooth operation of our business, providing stability until the next generation, particularly my younger sisters, were ready to take the reins.
• 📚 Continuous Learning: Despite stepping away from traditional employment, I remained committed to personal and professional growth. I seized the opportunity to stay updated with industry trends, attending workshops, and exploring new avenues within my field to ensure I remain relevant and competitive in the market.
• ✨ Reflecting on Growth: This career break wasn't just about a pause; it was about embracing change, fostering resilience, and cultivating new skills. It allowed me to emerge stronger, more adaptable, and ready to take on new challenges in my career journey.

Feb 2022 – May 2023 · 1 yr 3 mos · New Delhi, Delhi, India · On-site

• ● Achieved 2x conversion rate by customizing the entire shopify checkout flow.
• ● Defined and executed product roadmap, drove KPIs across mobile web and apps.
• ● Led cross-functional teams for product development, optimizing UX for revenue growth.
• ● Integrated OMS and 3PL systems to streamline pre/post order processes.
• ● Implemented engagement platforms like Webengage, created user journey
• communications to improve customer retention and loyalty programs.
• ● Received best performing employee of the month award from the founder

Apr 2021 – Jan 2022 · 9 mos

Apr 2018 – Apr 2021 · 3 yrs

• ● Identified product gaps and led build of new features across engineering and design leading to Conversion rate increase of 55%
• ● Launched an internally developed Chatbot to enable users to check order status which helped to deflect ~200 customer care calls per day
• ● Performed cohort analysis and created a logic to reduce pricing by 10% for a segment of new users, added yearly revenue of ₹4.81cr
• ● Led a team of devs to optimise performance of all transactional landing pages, met Green zone benchmark of all the Google Web Vitals metrics
• ● Reduced infra cost by optimising Amazon S3 bucket database of product images, reduced data usage by 30%
• ● Owner of Roadmap, Backlog and success metrics of all B2C properties
• ● Conceptualised and launched a gift customisation module leading to
• automate 2400 man hours of manual image editing a month
• ● Leading a team of 15 including UX Designers and Frontend devs

Mar 2017 – Apr 2018 · 1 yr 1 mo

Jun 2016 – Mar 2017 · 9 mos · New Delhi Area, India

• ● Led a team of 4 to redesign entire web UX, improved Conversion rate by 35%
• ● Designed and developed fully responsive email module compatible with all the browsers including Outlook which improved open rate by 45%
• ● Identified a new customer segment by leading online and offline user research leading to 3x(+18K) growth in average DAUs

Aug 2015 – Jun 2016 · 10 mos · Noida Area, India

• ● Designed fully adaptive seller center platform from scratch which catered to ~15000 seller partners across platforms
• ● Came up with rapid prototyping tools and methods which helped to deliver design projects 2x faster

Nov 2013 – Jul 2015 · 1 yr 8 mos · Gurgaon, India

• ● Designed Android App, introduced a 1st in industry interactive Deck View to browse properties, doubled average DAU
• ● Lead design of entire UI/UX, Branding and Promotional Campaigns

Jan 2011 – Jan 2013 · 2 yrs · Gurgaon, India

• Print: Designing of print material like brochures, catalogues, office stationary, branding advertisements, brand designing on different marketing material, brand standees for exhibitions, canopy designs, visiting cards, invitation cards, newspaper advertisements etc.
• Web: Business promotional mailers on daily basis, monthly newsletters, website layouts, website banners and animations in a networked environment while operating on daily and weekly deadlines.

Nov 2008 – Jul 2011 · 2 yrs 8 mos · New Delhi

• Handling every aspect of designing work from initiation to execution.