Apr 2015 – Sep 2015 · 5 mos · Ahmedabad

• Responsibilities:
• Manage content marketing programs to drive sales and build brand awareness
• Plan, create, and deliver integrated marketing campaigns and content
• Write, edit, and proofread brand-aligned content in line with overall marketing strategy
• Produce content for campaigns, newsletters, brochures, emails, presentations, blogs, infographics, ads, and other promotional materials
• Manage event-related marketing activities and supporting content; coordinate live events such as webinars and Twitter chats
• Collaborate with the design team on email marketing, magazine ads, and website content
• Test, analyze, and optimize content performance to meet defined goals
• Define and implement social media strategies aligned with the overall brand strategy
• Build and manage social media presence across platforms including Facebook, Twitter, and LinkedIn
• Coordinate with external PR, research, and content vendors for content development and distribution

Jun 2013 – Oct 2019 · 6 yrs 4 mos · Ahmedabad

• Responsibilities:
• Contribute to content strategy and demand generation campaigns to drive leads and strengthen brand value
• Collaborate with Marketing, Sales, BA, Engineering, Design, and Product teams to translate product features into clear, user-facing messaging
• Manage multiple projects simultaneously while meeting timelines and quality standards
• Write and edit content for websites, emails, newsletters, landing pages, blogs, infographics, user manuals, guides, and help documentation
• Review, edit, and finalize content produced by other writers
• Perform A/B testing using Pardot to optimize messaging, channels, and conversion rates
• Monitor market and competitor trends to inform content and marketing decisions
• Support the development of marketing plans and initiatives
• Create copy for brand promotion, online presentations, and video projects, including scriptwriting and storyboarding

Jul 2012 – Feb 2013 · 7 mos · Ahmedabad

• Responsibilities:
• Research, develop, and proofread on-site and off-site content aligned with client and domain requirements
• Coordinate with the project manager to create relevant, fact-based content resources
• Create SEO-compliant content including articles, blogs, press notes, website copy, and promotional content

Jun 2011 – Jul 2012 · 1 yr 1 mo · Ahmedabad Area, India · On-site

• Responsibilities:
• Lead a content writing team delivering ~250 SEO projects for the Australian market across diverse industries
• Plan and execute content marketing strategies to promote services and products
• Ideate topics and write, edit, and proofread articles, blogs, and press notes
• Collaborate with the SEO team on on-page meta descriptions and off-page content creation
• Contribute to copywriting initiatives for marketing and advertising campaigns

Sep 2010 – Jun 2011 · 9 mos

• Responsibilities:
• Write marketing-focused articles and product descriptions for UK-based projects in the mobile phones and accessories domain
• Create press notes and Ezine articles
• Support the development of website landing pages under senior guidance

Sep 2010 – Jun 2011 · 9 mos

• Responsibilities:
• Write press notes, articles, blogs, website content, and product descriptions for marketing campaigns targeting clients in Australia and the UK
• Create content across diverse domains including mobile phone reviews, charter yachts, fashion and designers, Hollywood celebrities, automobile parts, superannuation, and online and sports betting