Harleen Bhatti

CEO

Gurugram, Haryana, India16 yrs 11 mos experience

Key Highlights

Led revenue growth initiatives impacting over 60% of group revenue.
Achieved a CRM ROI of 4 through strategic campaign management.
Built and managed high-performing teams across D2C functions.

Stackforce AI infers this person is a B2C growth marketing expert with extensive experience in D2C and e-commerce.

Contact

Skills

Core Skills

P&l ManagementPerformance MarketingGrowth MarketingCustomer AnalyticsRetention MarketingCrm StrategyMarketing StrategyCustomer Acquisition

Other Skills

Google AdsFacebook Ads ManagerCustomer RetentionContent StrategyD2COnline MarketingLanding Page OptimizationMedia StrategyConversion RateWeb AnalyticsSearch Engine Marketing (SEM)Keyword ResearchBrand MarketingConversion OptimizationCreative Problem Solving

About

I build brands that scale — and businesses that last. With 15+ years spanning early-stage D2C ventures and management consulting, I've made a career out of turning growth potential into measurable outcomes. My work sits at the intersection of strategy, customer obsession, and commercial rigour — driving user acquisition, retention, LTV, and full-funnel revenue performance across channels and platforms. Today, I lead D2C Revenue & P&L at Honasa Consumer — stewarding a house of power brands including Mamaearth, The Derma Co, Dr. Sheth's, Aqualogica, and BBlunt. It's the kind of role that demands both the 30,000-foot view and the ability to get into the weeds — and I wouldn't have it any other way. What I bring to the table: → Growth strategy for high-velocity D2C brands → Performance marketing & conversion optimisation → Customer experience, engagement & loyalty at scale → P&L ownership & brand equity building Always open to conversations about D2C, consumer growth, and building brands that genuinely resonate. 📩 harleen.iitr@gmail.com

Experience

16 yrs 11 mos

Total Experience

1 yr 6 mos

Average Tenure

1 yr 1 mo

Current Experience

Honasa consumer ltd.

Vice President - D2C

Apr 2025 – Present · 1 yr 1 mo · On-site

Wellbeing nutrition

Vice President - D2C

Aug 2024 – Apr 2025 · 8 mos · Gurugram, Haryana, India · On-site

P&L ManagementPerformance MarketingGoogle AdsFacebook Ads ManagerCustomer AcquisitionCustomer Retention+3

The good glamm group

AVP Growth - Online Marketing, Retention, CRM & Analytics

Sep 2021 – Aug 2024 · 2 yrs 11 mos · Gurugram, Haryana, India

I have built a high-performing team of 25 members across D2C functions - I led Online Marketing, Retention, CRM, Customer Analytics, Website & App Marketing and Product led Growth for the house of brands, directly impacting >60% revenue for the group. My North Star metric is focused on achieving a target LTV: CAC ratio and ensuring a profitable recurring PnL.
I did the whole nine yards of driving growth by liasoning with cross functional teams including Brand, Creative, Tech/Product, Supply Chain, Customer support and NPD.

Landing Page OptimizationMedia StrategyConversion RateWeb AnalyticsSearch Engine Marketing (SEM)Keyword Research+16

Lenskart.com

Head - Retention Marketing

Sep 2020 – Sep 2021 · 1 yr · Delhi, India

Heading P&L – Responsible for traffic & revenue generation from CRM channels, managing channel growth via new initiatives and defining the overall CRM strategy, Maximize MAUs, Conversions & ROI
Growth Hacking – Affiliates, Push Notifications, Mailers, In-app & web properties, Social Media & more
Campaign Management – Executing campaigns to drive GMV, Traffic & User acquisitions
Driving user growth via strategic alliance partnerships
Analytics - Optimising Views, Clicks & Conversion funnels using Google Analytics & CleverTap
Achievements:
Generated CRM an ROI of 4
Building of Profitable Omni-channel platform and getting all the tracking in place
Initiated the Creation of CDP which further helped in increasing business within the targeted ROI

Landing Page OptimizationMedia StrategyMarketing StrategyConversion RateA/B TestingWeb Analytics+17

Cure.fit

CX - Eat.fit

Apr 2020 – Aug 2020 · 4 mos · Bengaluru, Karnataka, India

Marketing StrategyConversion RateWeb AnalyticsSocial MediaTeam LeadershipEmail Marketing+9

Capillary technologies

Senior Manager - Marketing & Analytics

Sep 2017 – Mar 2020 · 2 yrs 6 mos · Bengaluru, Karnataka, India · On-site

Owned Business Planning, P&L (ARR of ~45Cr), Account Management and Analytics for Omni-channel CRM offerings
Responsible for onboarding of new clients, retention and revenue growth from existing portfolio of enterprise clients
Lead a 20 Customer Success Managers in servicing accounts across India
Handled end to end Marketing planning and execution for over 40 Retail brands in India including Arvind Lifestyle, ABFRL Retail and Levi’s
o Generated >INR 125 Cr in Incremental CRM Sales for top 10 Retail brands across India at 5-7X ROI in span of 18 months
Reduced churn to <5% and grew revenue by 20% from the assigned portfolio of accounts
Driven brands’ digital marketing goals through different channels - SEO, PPC, Content, Social Media
Key projects: Digital/Social CRM, Omni-channel outreach, Loyalty Program (re)design, customer micro-segmentation, ROI-driven campaigns (A/B Testing), communication optimization
o Recommending Marketing Campaigns based on FY goals & product launch plan for brand and supplementing it with intelligence from Customer Segmentation (RFM, K-means, R/L, Behavioral, etc.), Market Basket analysis, etc.
o Designing Customer Churn Arrest strategies based on the interplay of KPIs such as recency/latency and customer profiling
o Designing Customer Win-Back Models to reactivate the lapsed and dormant base (Churn modeling), Propensity modeling (first timers to repeat) to identify potential repeat customers
o Designing Discount Optimization Models for increased profitability through reducing ill-timed or over discounted campaigns

Marketing StrategyConversion RateWeb AnalyticsSocial MediaTeam LeadershipEmail Marketing+9

Kpmg india

Manager

May 2015 – Sep 2017 · 2 yrs 4 mos · Bangalore Area, India

• Managed and grew strategic accounts through strategic interventions

Marketing StrategyConversion RateSocial MediaTeam LeadershipEmail MarketingConsumer Behavior+6

Copal amba (a moody’s subsidiary)

Senior Associate, Investment Banking

Apr 2014 – Oct 2014 · 6 mos · Gurgaon, India

I worked as Lead in the investment banking team to execute projects catering to Financial & business research needs of clients:
Designed debt re-structuring model for a leading US investment bank, generating profits >USD 100 MM for the client

Team Leadership

Pricewaterhousecoopers

Strategy Consultant

Jul 2011 – Mar 2013 · 1 yr 8 mos · Gurugram, Haryana, India · On-site

I worked as consultant and worked on strategy assignments for players in Indian Retail & Consumer sector. Some of the projects that I worked on include:
Supported the Indian Subsidiary of Fortune100 Beverage major in evaluating their vision 2020 through market and competitor assessment of Non-Alcoholic Ready to Drink category & proposed a vision for future product strategy
Formulated expansion strategy for an Indian retailer with an ambition to open 15-20 hypermarkets in India in a short span of time

Evalueserve

2 roles

Project Manager

Jul 2008 – Jun 2011 · 2 yrs 11 mos · Gurugram, Haryana, India

I joined Evalueserve from campus placement as Research Associate role and worked on marketing research and analytics projects for global clients in the Retail & FMCG sector. I got promoted in 12 months and was placed on an accelerated management track. I then managed full-time relationship with P&G, Belgium across multiple projects involving Customer Analytics, customer segmentations, market basket analysis etc.