Oct 2024 – Sep 2025 · 11 mos · Gurugram, Haryana, India · On-site

• ● Strategic Account Planning: Develop and execute strategic account plans to drive growth, including
• identifying opportunities for new product placements, upselling, and cross-selling.
• ● Currently managing key B2B e-commerce clients such as Zomato Hyperpure, while contributing to the
• growth of indirect accounts like Starbucks at a PAN-India level.
• ● New Business Development and Client Acquisition: Identify and pursue opportunities to expand
• McCain’s presence in the food service sector. Maintaining the channel growth by expanding McCain’s
• Emerging Channel sales by 12% by identifying and acquiring new HoReCa, cloud kitchen, and
• institutional clients.
• ● Maintaining financial hygiene by ensuring accurate budgeting, timely reconciliations, adherence to
• compliance norms, and effective cost control measures to support sustainable business growth.
• ● Analyzed customer profiling to strategize and execute targeted sales initiatives, optimized product
• offerings, and enhanced overall customer engagement by ensuring the right product fit for each customer
• segment.
• ● Stakeholder & Program Management: Collaborating with cross-functional teams (Ops, Supply Chain,
• Finance) to ensure seamless execution.
• ● Operational Strategy: Managing end-to-end store setup, supply chain optimization, and SKU
• planning based on demand forecasting.

Dec 2023 – Oct 2024 · 10 mos · On-site

• ● Designed and launched a comprehensive training curriculum for sales representatives, resulting in a 38% increase in B2B sales output and improving team efficiency by 40% within the first quarter.
• ● Distributor onboarding and management, managed about 12 distributors in the Northern Territory and 6 distributors in the South. Maintaining financial hygiene and ROI calculation.
• ● Monitored sales performance and provided feedback and coaching to the team of 7 members.
• ● I liaised with key stakeholders, maintaining supply, managing inventory, and ensuring timely delivery to meet customer demands and maximize operational efficiency.
• ● Managed RTM initiatives like regional stockists and ready billing vans for highway as a project.
• ● Executed pricing and promotional strategies based on platform trends and competitor benchmarking.
• ● Improving brand presence by active involvement in tender participations and building strategic
• partnerships with institutional buyers to enhance visibility, credibility, and sales opportunities across
• government and large-scale procurement channels.
• ● Collaborated with cross-functional teams, coordinated to maintain a balanced and hassle-free workflow, and gained a broader understanding of the FMCG industry, handling agro-commodities and managing HoReCa clients.
• ● Optimize Average Order Value (AOV) and SKU per Bill to drive depth and width of sales, increasing
• range selling to improve portfolio presence at the outlet level.
• ● Sales Growth per Territory -Track year-over-year or month-over-month growth in individual territories.

Jun 2023 – Dec 2023 · 6 mos · On-site

Jul 2022 – Sep 2022 · 2 mos · Gurugram, Haryana, India

• Onboarded 40+ Professionals and Managed PAN India Projects
• Directed the successful onboarding of 40+ professionals in the Salon category across tier 1 cities in India like Mumbai, Gurgaon, and Bangalore. Collaborated with a team to handle a PAN India project valued at Rs. 15 crores and implemented marketing strategies that led to a significant up to 30% improvement in client acquisition.
• Responsibilities:
• Onboarded 40+ professionals within the Salon category across tier-1 cities
• Managed a PAN India project worth Rs.15 crores
• Created and implemented marketing strategies to boost client acquisition by up to 30%
• Achievements:
• Onboarding 40+ professionals
• Handling a project valued at Rs.15 crores
• Improving client acquisition by up to 30%
• Project Management, Marketing Strategy, Client Acquisition, Team Collaboration, Onboarding

May 2022 – Oct 2022 · 5 mos

Jul 2019 – Sep 2021 · 2 yrs 2 mos · Delhi, India · Hybrid

• Client Acquisition & Lead Generation - Built and managed a robust sales pipeline of high-potential B2B clients. Ran targeted ad campaigns (Meta Ads) and landing page strategies to drive traffic and capture potential client inquiries.
• Coordinate with the transporter and key accounts to ensure optimal stock availability and avoid both stock-outs and excess inventory.
• Lead, train, and monitor the performance of Sales Officers to enhance productivity and field execution.
• Sales & Revenue Growth - Achieved quarterly sales targets and contributed to a measurable increase in revenue. Worked closely with internal teams to align business goals with deliverables and timelines.