Harsha Bilandani

Partnerships Manager

Gurgaon, Haryana, India13 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in employer branding and talent marketing.
Proven track record in campaign management and digital strategy.
Strong collaboration skills across multiple teams.

Stackforce AI infers this person is a SaaS marketing expert with a focus on employer branding and talent acquisition.

Contact

Skills

Core Skills

Employer BrandingTalent MarketingSales EnablementMarketing StrategyClient Development

Other Skills

talent brand initiativescontent marketing strategycampaign managementdigital platforms managementstrategic programscollaborationevent partnershipspre-sales narrativesemployer branding strategiessales enablement initiativesevent organizationadvertising copiescontent developmentdigital advertising campaignsemail marketing

About

Building Atlassian's talent brand. My last adventure was with LinkedIn's Talent Solutions business, partnering with companies to build stellar employer brands. Specialised in marketing communications, media and branding strategies, with 13 years of experience working across SaaS and Analytics businesses. Key Skills include employer branding, talent marketing, media planning and buying, brand activations, content strategy and curation, marketing channel strategy.

Experience

13 yrs 10 mos

Total Experience

2 yrs 1 mo

Average Tenure

5 yrs 8 mos

Current Experience

Atlassian

3 roles

Senior Talent Brand Lead - India & EMEA

Apr 2025 – Present · 1 yr 2 mos

Senior Talent Brand Marketing Manager

Promoted

Apr 2023 – Apr 2025 · 2 yrs

Talent Brand Marketing Manager

Oct 2020 – Apr 2023 · 2 yrs 6 mos

Leading talent brand initiatives and activations across India to attract the best talent to Atlassian by building a robust content and channel marketing strategy.
End to end campaign management from strategy, execution and ROI measurement.
Managing digital platforms to grow Followers and build a talent community to nurture and engage through planned candidate touch points.
Driving strategic programs such as Great Place to Work submissions, Distributed Work messaging, collaboration with media & PR to elevate brand presence.
Collaborating across multiple teams such as Content, Design, TA stakeholders, Public Relations, Tech, Corporate Marketing, and managing external agency relations to drive brand activations.
Leveraging and driving event partnerships to create thought leadership and showcase the Atlassian brand with relevant talent pools.

talent brand initiativescontent marketing strategycampaign managementdigital platforms managementstrategic programscollaboration+3

2 roles

Social Impact Lead - Gurgaon

Jan 2020 – Jul 2020 · 6 mos

Leading and managing the LinkedIn Coaches program to enable those with disabilities to gain access to resources and mentorship
Activating and enabling employees to volunteer for social impact events and causes, and managing non profit partner relationships to engage the communities we serve

Senior Solutions Consultant

Oct 2018 – Aug 2020 · 1 yr 10 mos

Partnering with sales teams to build innovative pre-sales narratives aligned with customer objectives, and go to market strategies for LinkedIn's suite of media products
Helping customers create and implement successful employer branding strategies, by increasing awareness amongst talent communities, solving for diversity and activating employee advocacy
Conducting sales enablement initiatives and workshops for product knowledge and narratives to create impact at scale
Organised, hosted and spoken at LinkedIn marketing events across cities to engage the talent leaders' community and generate leads for business growth
Led multiple projects at a global and APAC level to scale collaboration and peer learning within internal teams

pre-sales narrativesemployer branding strategiessales enablement initiativesevent organizationcollaborationEmployer Branding+1

State bank of india (california)

Marketing Coordinator

Feb 2017 – Jan 2018 · 11 mos · Greater Los Angeles Area

Marketing strategy, communication and collaboration across all branches of the bank
Designing marketing collaterals including brochures, flyers, print and digital ads, branch displays
Revamped and relaunched bank's new website in Dec 2017, and implementing strategic updates
End to end implementation of product marketing campaigns, including 15 Month CD, Remittances and Online Account Creation
Managing digital advertising campaigns, including Google AdWords, SEO/SEM
Internal and external communication including newspaper advertorials, website content and newsletters
Email marketing campaigns focusing on products, surveys, etc.
Training customer service representatives and tellers on cross selling and customer service

advertising copiescontent development

Freelance

Copywriter

Jan 2017 – Jul 2018 · 1 yr 6 mos · Greater Los Angeles Area

Writing advertising copies and romance copies, and developing content to communicate product features and brand essence on e-commerce websites and brochures for locally based clients. Work samples and references provided upon request.

Fractal analytics

Global Client Development

Jul 2014 – Aug 2015 · 1 yr 1 mo · Gurgaon, India

Managed demand generation campaigns for Financial Services and Insurance vertical across US clients
Enable Sales teams by conducting pre-sales due diligence and developing marketing collaterals, including capability decks and case studies
Successfully conveyed Fractal’s value proposition to potential new clients via meetings and presentations
End to end strategy and implementation of email marketing campaigns and measuring effectiveness
Program managed Request for Information (RFIs) and Request for Proposal (RFPs) from kick off stage to final submission
Generated over 5000 leads across industry verticals for marketing outreach and campaigns
Led Marketo and Salesforce (SFDC) implementation across the organization and conducted trainings

marketing strategydigital advertising campaignsemail marketingMarketing Strategy

Absolutdata analytics

Senior Associate - Client Development

Feb 2013 – Jun 2014 · 1 yr 4 mos · Gurgaon

Created over 100 new business opportunities at Absolutdata across UK, France, Italy, Portugal, Turkey, Dubai leading to over 15 proposals and proof of concepts (POC) submitted
Responsible for client servicing and campaign management across industry verticals
Developed marketing collaterals to be shared with clients and prospects
Instrumental in training colleagues to use Salesforce.com most efficiently to ensure sales collaboration across teams

demand generation campaignspre-sales due diligencemarketing collateralsemail marketing campaignsClient Development

Gerson lehrman group

2 roles

Business Development Associate - International Sales

Feb 2012 – Jan 2013 · 11 mos

Account manager for professional services firms’ relationships and overachieved annual revenue target
Trained users at client firms to effectively use GLG’s capabilities to serve their clients better
Represented GLG at networking events like Asian Venture Capital Journal, Roundtable conferences
Trained and worked for short durations at Shanghai, Singapore and Hong Kong offices

Analyst - Financial & Business Services

Jul 2010 – Jan 2012 · 1 yr 6 mos

Managing and recruiting subject matter experts for the Financial & Business Services Council
End to end delivery of client projects to help their primary research and due diligence
Organising and hosting webinars and roundtable conferences on industry hot topics
Facilitate consultations between experts and clients, and manage payments