Jul 2022 – Jan 2023 · 6 mos · Noida, Uttar Pradesh, India

Oct 2021 – Apr 2022 · 6 mos · New Delhi, Delhi, India

• A creative web designing & online marketing agency. Providing services – SEO, Google Ads, Facebook Ads, Instagram Ads, Website Development & Graphic Designing.
• Responsible for managing digital marketing projects (SEO, SEM, SMM, Content Writing).
• Created well researched PowerPoint presentations to pitch the clients for the acquisition of Digital Marketing projects.
• Reporting to client’s on digital marketing performance KPI’s like conversions, cost per conversion, cost per lead, before-after picture of growth etc.
• Maintain a healthy relationship with all the assigned clients within my domain. Take meetings to discuss upcoming strategies and improvements in performance marketing.
• Some Projects & Achievements:
• (1) Delhi based trekking company – Increased the lead pipeline by ~200% using best Facebook ads methods & gives ROAS about 350%.
• (2) Dehradun based adventure company – Client was suffering from a heavy burn rate in Google Search Ads. Identifies the problems and optimize it, generated more than 4700+ leads & gives a pretty good ROI.
• (3) Delhi Based Restaurant – Increase the restaurant visibility by ~300% in google maps by doing Local SEO.
• (4) Himachal based manufacturing company – Wants to get business via online. Identifies the relevant keywords, did SEO, list their products on marketplaces, run campaigns.

Nov 2019 – Mar 2022 · 2 yrs 4 mos · New Delhi, Delhi, India

• Eventskite is an online Marketplace (B2B2C) for categories Trekking, Trips, Adventure Sports, Comedy Shows & Workshops.
• SEO - Conducted various keyword research activities & identifies relevant keywords for the brand which can provide organic growth. Did ON Page SEO for Product Pages. Develop and execute Off-Page SEO Campaigns & build 100's of backlinks.
• Impact: Increased the DA from 0 to 19 and PA from 0 to 30. Increase the organic ranking keywords from 0 to 500+ & rank the website for some of the most difficult keywords (50+ KD). Increased the site visibility by ~445%.
• Performance Marketing - Strategized, Created & Executed all the paid acquisition activities including writing Ad copies, designing posters, creating video campaigns & retargeting campaigns for the brand across Google Search Ads, Display Ads, Facebook Ads & Instagram Ads for lead generation and conversion purposes.
• Impact: Generated more than 5000 high-quality leads for high ticket price events. Decrease the Leads Per Cost by 25%. Increase conversion rates by 10% by implementing niche-based targeting & retargeting strategies funnel & using copywriting techniques like AIDA, PAS. Maintained ROAS at 250-400%.
• Analytics - Built the Google Analytics Dashboard for traffic monitoring having key KPI's as Lead, Purchase, View Rate, Conversion Rate, Retention & Bounce Rate etc. Made user flow charts to determine consumers behaviour.
• Impact: Helped the team in making data driven decisions. Helped in improving UI/UX and overall web funnel.
• Email Marketing: Responsible for email communications for retention marketing using CRM. Created email copies on weekly basis, including product related updates & feature releases.
• Impact: Increased the email open rate by 25-35% and CTA click rate by 35-60%, by understanding consumers & using copywriting techniques.
• Content Management - Solely responsible for creating all forms of content like product descriptions, details, FAQs, graphics & videos.

Jun 2019 – Feb 2020 · 8 mos

• Key Highlights -
• Created a website from scratch. Designed and customized it according to the wellness industry and successfully maintain a healthy & fast loading site speed.
• Created 50+ articles related to muscle building, nutrition tips, weight loss, and weight gain. Optimize all the contents according to the Google algorithms. Done On-page and Off-Page SEO Activities for the the articles. Created backlinks to increase the authority and trust score of the website. Ranked some of the articles on high-volume keywords to generate traffic.
• Got approved for the Google AdSense program. Customized the website and successfully implemented ads on the website.
• Did outreaching to other bloggers for collaboration and monetization.
• Result: Generated more than 10000+ monthly traffic (at peak) & get 140+ leads for affiliate product orders.