Isabella Cunha Ferreira

Digital Marketing Specialist

São Paulo, São Paulo, Brazil17 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

20 years of global marketing experience
Expert in user behavior analysis and market research
Proven track record in driving business growth

Stackforce AI infers this person is a seasoned marketing professional in the SaaS industry with a strong focus on B2B strategies.

Contact

Skills

Core Skills

Marketing StrategyUser Behavior AnalysisSales EnablementMarketing AutomationAccount ManagementCustomer Relationship ManagementDemand GenerationStrategic MarketingMarket Research

Other Skills

Big thinkerRelationship buildingPresenterMarketing effectivenessAnalytical skillsBenchmarkingStrategy executionTeamworkStrategy alignmentCreative problem-solvingCoachingPresentationsCreative marketingWorkload prioritizationThought leadership

About

I am a global marketing manager with 20 years of experience. With a robust tenure bridging sales and marketing, my expertise lies in user behavior analysis and market research, pivotal in my current role. At the core, I'm dedicated to harnessing market trends to propel business forward. My mission is always prioritizing innovation providing strategic market insights. I bring a wide array of professional experiences and perspectives within sales and marketing fields; I find it easy to work with other cultures and have been part of multicultural teams throughout my entire career. In my current role, I’ve been establishing a user intelligence program along with market insights driving collaboration between sales and marketing, my leadership in uncovering new business opportunities has stood out. This, paired with my previous experiences in integrated business planning and external communications, ensures that cross-functional initiatives are not only aligned but are also agile and globally scalable.

Experience

17 yrs 1 mo

Total Experience

5 yrs 8 mos

Average Tenure

7 yrs 6 mos

Current Experience

Aveva

5 roles

Global Marketing Manager, Intelligence

Promoted

Dec 2023 – Present · 2 yrs 5 mos

Established and led the user intelligence program at a global level, providing valuable insight reports to internal stakeholders.
Conducted in-depth analysis of user behavior to identify market trends and develop strategic recommendations for new business opportunities.
Collaborated with sales and regional marketing teams to drive growth and innovation through whitespace pipeline analysis.

Big thinkerRelationship buildingPresenterMarketing effectivenessAnalytical skillsBenchmarking+15

Marketing Manager, Global SaaS & Cloud Sales Enablement

Jul 2022 – Dec 2023 · 1 yr 5 mos

Facilitated sales enablement and knowledge transfer by aligning sales and marketing processes, accelerating opportunities, and managing lead generation.
Led Win/Loss analysis process to identify strategic offerings and enable repeatability across regions and functions.
Executed regular reporting and analytics to inform KPI progress and facilitate agile decision-making between Sales, Marketing, and related functions.

Relationship buildingMarketing AutomationGo-to-Market StrategyMarketing effectivenessReadinessAnalytical skills+19

Account Manager, Renewal Latam

Promoted

Jul 2021 – Jul 2022 · 1 yr

Managed software contract renewals across various industries in Latin America, focusing on account management and customer relationships.
Overcame cultural barriers and challenges to become the top performer in the region, achieving 1st place in regional renewals sales.
Demonstrated exceptional skills in negotiation, communication, and problem-solving to drive successful renewals and maintain strong client relationships.

Relationship buildingCustomer Relationship Management (CRM)Partner managementCreative problem-solvingCustomer serviceNegotiation+9

Inside Sales Account Manager

Nov 2020 – Aug 2021 · 9 mos

Relationship buildingCustomer Relationship Management (CRM)Creative problem-solvingCustomer serviceNegotiationChannel sales+7

Demand Generation Latam

Nov 2018 – Nov 2020 · 2 yrs

Exceeded growth targets by building customer relationships from first contact, supporting pipeline growth for AVEVA.
Collaborated with a team of 14 Inside Sales Professionals worldwide to drive demand generation in the Latam region.

Big thinkerRelationship buildingCustomer Relationship Management (CRM)Analytical skillsDemand GenerationData analytics+13

Honeywell

Sr. Marketing Specialist (Regional Marketing Leader)

May 2015 – Oct 2018 · 3 yrs 5 mos · São Paulo Area, Brazil · On-site

Led the Strategic Marketing team in Brazil, driving STRAP development and AOP to support sales growth.
Developed market data, campaigns, and research tools to generate leads and strengthen partnerships.
Conducted market research, internal benchmarking, and VOCs to enhance communication strategies.

Big thinkerVirtual eventsRelationship buildingMarketing AutomationMarketing programsAnalytical skills+25

Invensys - acquired by schneider electric

3 roles

Marketing and Administrative Coordinator

Promoted

Aug 2013 – May 2015 · 1 yr 9 mos · On-site

Developed and executed marketing tactical plans based on sales needs, leading to increased revenue.
Managed sales reports, costs, and internal actions, optimizing operational efficiency.
Spearheaded endomarketing initiatives to drive employee engagement and satisfaction.

Return on investmentStrategy executionPresentationsBrand perceptionChannel salesExternal communications+7

Marketing Specialist

Nov 2010 – Aug 2013 · 2 yrs 9 mos · On-site

Developed strategic marketing plans for brand group, managing annual marketing budget and executing tactics for prospect generation.
Led sponsorships, campaigns, and media plans for tradeshows, fairs, and user meetings to enhance customer relationships.
Created monthly news reports for customers, channel partners, and employees, managing Portuguese website updates and translations.

Return on investmentPresentationsChannel salesExternal communicationsKey performance indicatorsInterpersonal communication+4

Marketing Assistant

Aug 2008 – Apr 2010 · 1 yr 8 mos · São Paulo Area, Brazil · On-site

Managed operational activities across communication channels and marketing budget
Developed and maintained operational network with magazines and specific market channels, organized events, and executed advertising pieces to email marketing campaigns.
Generated reports and conducted follow-ups with the sales team to track and analyze marketing results.

Marketing programsPresentationsExternal communicationsKey performance indicatorsBusiness-to-Business (B2B)Organizational skills+2

North dakota department of agriculture

Marketing Specialist - Intern

Jul 2007 – Dec 2007 · 5 mos · Bismarck, North Dakota Area · On-site

Defined event agenda to showcase state agriculture strengths and support regional tradespeople.
Created advertisements, coordinated services, and managed visitor control during shows.
Made marketing decisions suggestions to department leadership team.

Marketing programsCustomer serviceExternal communications