Sep 2020 – Dec 2020 · 3 mos · Lyndhurst, NJ · Hybrid

• Collaborated with Product Marketing to develop and deliver a highly impactful marketing campaign, resulting in a remarkable 50% increase in customer awareness and brand visibility.
• Successfully executed a targeted lead generation campaign using e-mail marketing strategies, yielding an exceptional 80% response rate from customers and contributing to a substantial 10% increase in client revenue.
• Designed and executed a highly effective Facebook advertising campaign targeting existing patients, resulting in a notable 10% increase in patient interest and engagement with our services.
• Defined and implemented Key Performance Indicators (KPIs) to measure the success of marketing strategies, ensuring clear alignment with business objectives and providing actionable insights for continuous improvement.
• Developed concise and comprehensive reporting mechanisms to track and evaluate KPIs, enabling effective performance monitoring and providing regular updates to key management stakeholders.
• Conducted extensive research and analysis to develop comprehensive, multi-channel communication and marketing plans that closely aligned with the organization's strategic goals, driving enhanced brand visibility and customer engagement.

May 2020 – Dec 2023 · 3 yrs 7 mos · Metro NY Area · Remote

• Developed a content and communication strategy and generated over 18K followers in 6 months from digital marketing.
• Managed digital marketing campaigns, influencer marketing, and social media with a focus on audience development.
• Created digital content for daily posts and achieved 70K+ per-post-action by capitalizing on trends and user preferences.
• Forecasted, developed, administered, and successfully managed an influencer marketing program budget of $180K.
• Formulated and executed digital creative for various campaigns while planning a multi-channel holistic approach.
• Partnered and collaborated with well-established industry partners to enhance digital visibility and expand online reach.
• Researched, identified, and tested influencer reporting tools to optimize program KPIs and measure/report ROI.
• Identified and implemented creative concepts, tone, and messaging in support of key organizational performance goals.
• Created content for @Bollyfashionbook feed and developed a strategy that generated 22k followers in under 18 months.
• Spearheaded an influencer marketing strategy to grow and engage new audiences segments across all digital platforms.
• Stayed up to date on different product markets to maximize understanding of target audiences and ensure effectiveness.

Apr 2018 – Jul 2020 · 2 yrs 3 mos · Remote

• Developed social media strategy for parking technologies resulting in 30% growth of global social media users.
• Led and implemented multiple initiatives that leveraged paid social media, newsletters, SEO/SEM, modals, and CTAs.
• Utilized CRM systems to optimize customer relationship management, enhance lead generation, and drive engagement.
• Successfully oversaw website projects, ensured user-friendly design, and maximized online visibility and conversions.
• Spearheaded campaigns to increase web presence and enhance brand awareness on Facebook, Twitter, and Instagram.
• Developed and executed marketing strategies and programs that supported the market growth of company services.
• Executed trade show strategies, including booth design, logistics coordination, and lead generation tactics
• Managed trade show budgets, negotiated contracts with vendors, and implemented post-show analysis to measure ROI
• Facilitated, organized, and promoted 2 industry trade shows and coordinated and supported lead generation activities.
• Managed and supported budgets to ensure adherence to financial guidelines and support strategic objectives.
• Spearheaded invoice processing with precision, ensured timely payments and accurate financial records.
• Led strategic planning initiatives to align projects with organizational goals and drive business growth
• Partnered with sales and cross-functional teams to ensure market share and sales objectives are met.

Dec 2016 – Mar 2018 · 1 yr 3 mos · On-site

• Increased subsidiary market share by retaining current accounts through delivering proactive customer service.
• Supported outside sales to ensure the delivery of personalized customer service while sourcing new sales opportunities.
• Managed and monitored six-figure budgets for digital marketing campaigns, staff, resources, and capital purchases.
• Worked together with outside sales associates to support customer needs by determining the best products and solutions.
• Secured new business and prospects via walk-in sales, face-to-face orders, and invite-only and large group events.
• Ensured the delivery of personalized customer service through providing timely quotations and accurate sales orders.
• Promoted the product line and services to new and existing clients to expand sales and network for prospective accounts.
• Developed customer call strategies to gain access to new customer contracts as well as updated customer contracts.
• Supervised and executed special projects while leveraging Adonis, marketing software, and customer contact database.
• Coordinated deliveries as well as answered sales calls for general information and to resolve customer concerns
• Handled large volumes of 50 to 70 inbound calls per day while maintaining a high level of superior customer service.
• Sourced new sales opportunities as well as developed customer call strategies to gain access to new customer contracts.