Iulia Florea-Andrei

Digital Marketing Specialist

Bucharest, Romania9 yrs 9 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Expert in employer branding and digital marketing.
  • Proven track record in managing ESG initiatives.
  • Skilled in organizing impactful corporate events.
Stackforce AI infers this person is a Marketing and Employer Branding Specialist with a focus on ESG initiatives in the corporate sector.

Contact

Skills

Core Skills

Employer BrandingProject ManagementEvent ManagementSocial MediaMarketing Strategy

Other Skills

ESG ProgramsDigital MarketingCommunicationMedia RelationsEmail MarketingEvent PlanningCorporate EventsInterpersonal CommunicationCreating marketing materialsWebsite managementEvent organizingEmployer branding strategyContent CreationOrganizing Integrated campaignsEvaluating Efficiency of PR Campaigns

About

Passionate about employer branding, experienced in organizing corporate events and focused on digital and social media marketing, I bring a unique blend of skills to drive our company's branding efforts by leading the marketing team in Romania and supporting HR and Talent Acquisition departments. My experience in managing and implementing ESG Programs allows me to create meaningful and impactful initiatives that resonate with employees and the community.

Experience

9 yrs 9 mos
Total Experience
4 yrs 10 mos
Average Tenure
5 yrs 1 mo
Current Experience

Epam systems

4 roles

Principal Marketing Specialist

Promoted

Apr 2026Present · 1 mo

  • Leading the Romania marketing team and partnering closely with GDO, HR and Talent Acquisition to deliver employer branding objectives
  • Driving and coordinating employer branding initiatives and cross‑functional projects
  • Planning and overseeing internal and external events, including conferences and employer branding activations
  • Managing and implementing regional ESG initiatives across Environment, Social Inclusion, Well‑Being, and Education Pillars
  • Supporting and contributing to the development of junior and early‑career programs like EPAM Campus
Employer BrandingEvent ManagementESG ProgramsProject Management

Lead Marketing Specialist

Promoted

Apr 2024Apr 2026 · 2 yrs

  • Leading the marketing team in Romania and supporting HR and Talent Acquisition departments in reaching our employer branding goals;
  • Coordinating employer branding projects;
  • Managing internal and external events and conferences;
  • Managing and implementing ESG Programs (Environment, DEI, Well-Being, Education) on the regional level;
  • Supporting junior programs;
Event ManagementSocial MediaDigital MarketingEmployer BrandingProject Management

Senior Marketing Specialist

Jan 2023Apr 2024 · 1 yr 3 mos

  • Leading the marketing team in Romania and supporting HR and Talent Acquisition departments in reaching our employer branding goals;
  • Driving cohesion in the CEE Employer Branding team;
  • Managing and implementing Corporate Sustainability Programs (ESG, DEI, Well-Being) on the regional level to support brand positioning;
  • Managing and coordinating employer branding projects;
  • Leading and coordinating internal and external events;
  • Maintaining and developing local PR;
  • Supporting University relations: job fairs, coding programs, hackathons;
  • Implementing employer brand to engage top talent;
  • Conducting analysis to clearly position and differentiate EPAM in the city/region/country-wide;
  • Creating local messages and developing the local communication plan, coordinating external and internal newsletters;
  • Ensuring that the marketing plan is successfully and consistently executed in the region;
  • Utilizing social media tools to build EPAM brand and proactively recruit talent: perform daily operations and put marketing strategy into practice to include posting, responding to, and creating new content in social media channels;
  • Marketing employee referral programs;
  • As a local brand ambassador taking care of branding and corporate identity on-site;
  • Engaging employees in company events and initiatives;
  • Planning, tracking, measuring and reporting on local marketing activities.
Event ManagementSocial MediaCommunicationDigital MarketingMedia RelationsEmployer Branding+1

Marketing Specialist

Apr 2021Jan 2023 · 1 yr 9 mos

  • Main responsibilities:
  • Organize EPAM events, competitions and manage attendance in related key 3rd party conferences.
  • Support university relations: job fairs, EPAM branded coding programs/courses, competitions, sponsorship.
  • Implement EPAM employer brand to engage top talent.
  • Conduct analysis to clearly position and differentiate EPAM in the city/region/country-wide.
  • Create local messages and develop a local communication plan, coordinate external and internal newsletters (or other communication platforms).
  • Ensure that the marketing plan is successfully and consistently executed in the region.
  • Utilize social media tools to build EPAM brand and proactively recruit talent: perform daily operations and put marketing strategy into practice to include posting, responding to, and creating new content in social media channels.
  • Support CSR initiatives which support brand positioning and the communication of brand values.
  • Maintain and develop local press and media relations, generate press hits.
  • Market employee referral programs to improve referral quality and program participation.
  • As a local brand ambassador take care of branding and corporate identity on-site.
  • Plan, track, measure and report on local marketing activities.
Social MediaEmail MarketingEvent PlanningCorporate EventsInterpersonal CommunicationEvent Management

Zipper romania

2 roles

Marketing & Presales Coordinator

Promoted

Sep 2018Apr 2021 · 2 yrs 7 mos

  • Main responsibilities:
  • Creating marketing materials (articles, videos, presentations, user guides);
  • Product mapping and development;
  • Website and social media accounts management;
  • Developing and implementing offline and online marketing strategy;
  • Coordinating Presales activity and qualifying leads;
  • Effective collaboration with the sales team for Presales campaigns development;
  • Organizing events (business events, teambuildings, team hangouts, CSR campaigns);
  • Creating and implementing employer branding strategy;
  • Branding strategy management;
  • Budget and costs management;
  • Developing partnership, contract management.
Creating marketing materialsWebsite managementEvent organizingEmployer branding strategyMarketing StrategyEvent Management

Account Executive

Aug 2016Sep 2018 · 2 yrs 1 mo

  • Main responsibilities;
  • translating legal documents and technical descriptions;
  • creating and editing different types of documents;
  • client and supplier contract management;
  • document management (invoices, addresses, recommendations);
  • ensuring travel and internal logistics;
  • SICAP monitoring.

Education

University of Bucharest

Bachelor's degree

Jan 2013Jan 2016

University of Bucharest

Bachelor's degree — Psycho-Pedagogical Module

Jan 2013Jan 2016

National College Unirea

Philology — Literature

Jan 2009Jan 2013

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