Jared Cook

Co-Founder

American Fork, Utah, United States24 yrs 8 mos experience
Highly Stable

Key Highlights

  • Led teams through significant churn reduction.
  • Grew multiple companies' revenue substantially.
  • Expert in customer success and retention strategies.
Stackforce AI infers this person is a SaaS and MarTech expert with a strong focus on customer success and retention strategies.

Contact

Skills

Core Skills

Customer ExperienceStrategyCustomer SuccessRevenue GrowthEducation StrategyBusiness DevelopmentProduct ManagementMarket StrategyMarketing StrategyConsulting

Other Skills

Voice of the CustomerRenewal ManagementExecutive CoachingProfessional ServicesSupportCustomer EducationTraining PlansEducation SystemsMarket AnalysisTeam ManagementOmnitureWebTrends AnalyticsWeb AnalyticsAnalyticsE-commerce

About

Hi, I’m Jared, thank you for stopping by! For the past 20+ years, I’ve been leading post-sale teams at SaaS and B2B companies through some of their toughest challenges: churn spikes, stalled expansion, and big leadership transitions. I’ve worked with 46% of the Fortune 100 (including 7 of the top 10), been part of 3 IPOs and 9 acquisitions, and helped multiple companies cut churn by as much as 50% while unlocking new revenue streams. I believe reducing churn isn’t about chasing quick fixes, It’s about: > Building a clear, data-backed strategy > Putting the right systems in place > Developing teams who care about the customer as much as the numbers. That means working closely with CEOs, CCOs, CROs, and CS leaders to set the right targets, track progress, and hold ourselves accountable for results. Sometimes that’s designing a brand-new retention playbook from scratch. Sometimes it’s optimizing a health score so it actually predicts churn instead of reporting it after the fact. And other times, it’s rolling up my sleeves with a leadership team to make sure the strategy we talked about actually happens and delivers the numbers we set out to hit. Along the way, I’ve shared these approaches on stages like Adobe Max, Domopalooza, and Docebo Inspire, helping audiences rethink how they approach retention and customer success. At the end of the day, great customer service is a byproduct of people who care, have the right skills, and use technology to work smarter. That’s the foundation I help companies build. If you’re ready to turn retention into a growth engine, let’s connect (Link in featured section)

Experience

24 yrs 8 mos
Total Experience
3 yrs 6 mos
Average Tenure
--
Current Experience

Crush churn consulting

Founder

Mar 2025Present · 1 yr 2 mos · Utah, United States · Remote

StrategyCustomer ExperienceVoice of the CustomerRenewal ManagementExecutive Coaching

Career break

Full-time parenting

Jul 2024Mar 2025 · 8 mos · Utah County, Utah

  • Taking a temporary pause to focus on family.

Docebo

2 roles

SVP Customer Experience

Promoted

May 2021Jul 2024 · 3 yrs 2 mos

  • Grew Docebo from $50m ARR to $200m, leading the post sale teams including Professional Services, Customer Success, Support, and Customer Education.

VP Customer Experience

Aug 2020May 2021 · 9 mos

Wholivesorg

VP Donor Relations

May 2020Dec 2020 · 7 mos · Utah, United States · On-site

University of utah

Adjunct Professor

Apr 2019Jun 2021 · 2 yrs 2 mos · Greater Salt Lake City Area

  • Professor of Information Systems and Technology within the Operations & IS program.
  • Key Learning: Give more than you take and life will be abundant.

Domo, inc.

2 roles

Sr Director Education Strategy & Community

Promoted

Oct 2018Apr 2020 · 1 yr 6 mos

  • Turned around a 3-year decline in services revenue and grew bookings by 23% YoY
  • Converted one-time revenue to subscription-based training plans
  • Launched Domo Certification and partnered with top universities to embed Domo into the core curricula
  • Implemented unified education & support systems: Zendesk Guide, Zendesk Support, Docebo LMS
  • Key Learning: People genuinely want to use good product. Teach them how.

Sr. Director Appstore & Ecosystem

Apr 2014Oct 2018 · 4 yrs 6 mos

  • Led the strategy, execution, and general management of the Domo Appstore & Partner Ecosystem with over 300 partners and 1,000 apps (http://domo.com/appstore)
  • Led 3 distinct teams: Appstore Product Management, Business Development & Monetization, Custom Engineering Services
  • Managed P&L and grew revenue from $0 to over $5M annually in 2 years
  • Key learning: Set the right vision and teams can achieve astonishing success.

Adobe

3 roles

Director, Business Development & Customer Strategy

Jan 2013Apr 2014 · 1 yr 3 mos

  • Formulated strategy for Adobe to compete in digital advertising ecosystem ($109B TAM)
  • Evaluated customer needs relative to market opportunities and made key build/buy/partner decisions
  • Identified potential M&A targets, conducted due diligence, and made multiple strategic acquisitions worth over $1B
  • Key Learning: Knowing who to acquire is good, knowing how to integrate who you acquire is great.

Director, Product Management - Media & Advertising Solutions

Promoted

Jan 2011Jan 2013 · 2 yrs

  • Identified strategic market opportunity in audience measurement ($2.1B TAM)
  • Created business plan and secured funding (15 FTE + $120k annual budget)
  • Managed cross-functional team to develop product roadmap, marketing strategy, sales comp, and launch plan
  • Launched Adobe AudienceResearch and grew to 25 Fortune 100 customers, and 500+ digital properties
  • Key Learning: Launching a new product is easy, getting meaningful traction is hard.

Director, Emerging Business

Nov 2008Jan 2011 · 2 yrs 2 mos

Omniture, inc.

Group Manager & Principal Consultant

May 2004Oct 2008 · 4 yrs 5 mos · Lehi Utah

  • Managed team of 12 business and technical consultants who collectively managed over 600 accounts
  • Grew consulting revenue from $500k annually to 5.2M in two years
  • Reduced company-wide average implementation times from 4 months to 4 weeks by streamlining methodology
  • Led consulting engagements for Comcast, Apple, Ford, Adobe, Nike, Time Inc., Oracle, and many others
  • Key Learning: Do right by the customer. "Over promise, then over deliver." - Grant Cardone

Nuskin enterprises

Senior Web Content Developer / Market Coordinator

May 2000May 2004 · 4 yrs · Provo, Utah Area

  • Team project manager for creating and maintaining hundreds of Flash marketing presentations for 30 countries
  • Designed and built web business center for 150 sales executives throughout China

Education

Brigham Young University

BA — Information Systems

Jan 1999Jan 2002

University of Utah

MBA — Masters of Business Administration

Jan 2003Jan 2004

Bountiful High School

Jan 1994Jan 1997

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