Jasie Fon

CEO

Singapore, Singapore29 yrs experience

Key Highlights

  • Over 30 years of leadership experience in tech.
  • Co-founder of an award-winning IT services firm.
  • Recognized as a top woman leader in technology.
Stackforce AI infers this person is a SaaS and Cybersecurity expert with significant leadership experience in enterprise applications.

Contact

Skills

Other Skills

Solution SellingBusiness DevelopmentTeam LeadershipCloud ComputingPre-salesProfessional ServicesBusiness IntelligenceCustomer Relationship Management (CRM)SalesChannel PartnersGo-to-market StrategyERPSolution ArchitectureBusiness AnalysisProduct Management

About

Jasie Fon is an accomplished leader with more than 30 years of experience across sales and corporate management, entrepreneurship and digital transformation in Asia. She has regional market expertise, entrepreneurial discipline, enterprise applications and cybersecurity expertises and built double digital growth for multiple organisations. As co-founder of an award-winning IT professional services firm, Jasie managed P&L, strategic growth and risk and human capital, scaling the business to profitability from its first year and leading it through a successful acquisition by a U.S. company. This entrepreneurial journey sharpened her ability to balance growth with governance, develop resilient teams and assess opportunities with an investor’s lens. In her corporate career, Jasie has held senior leadership roles at Microsoft, Workday, Darktrace and Ping Identity where she is currently Regional Vice President for Asia. She has cross-border experience across ASEAN, North Asia, Japan and India where she has successfully led market entry, regional sales and transformation strategies across multiple countries, including managing enterprise customer portfolios, navigating regulatory and compliance requirements and integrating cultural diversity into scalable business models. An Accredited Director with the Singapore Institute of Directors and Committee Member of its Digital Chapter, Jasie also serves as Board Advisor to Lions Befrienders Service Association. Recognised as one of the Singapore 100 Women in Tech 2023, CRN Asia’s Top 30 Most Influential Women Leaders in Tech 2025 and CRN Asia's Women of the Year, Vendor 2025. Jasie is also a published thought leader with numerous articles published in various media across the region.

Experience

29 yrs
Total Experience
3 yrs 4 mos
Average Tenure
3 yrs
Current Experience

Ping identity

Regional Vice President Asia

Jan 2024Present · 2 yrs 4 mos · Singapore

  • We are now officially Ping Identity as we become one integrated company - ForgeRock and Ping Identity.
  • I am excited to lead a growing team of passionate, driven and diverse Account Managers to drive a successful business in Asia.

Member at singapore institute of directors (#004028)

2 roles

Committee Member, SID Digital Chapter

Dec 2023Present · 2 yrs 5 mos

Associate Member

Jul 2023Present · 2 yrs 10 mos

Singapore computer society

Member

May 2023Present · 3 yrs · Singapore

Forgerock

Regional Vice President, Asia

Jan 2023Jan 2024 · 1 yr · Singapore · Hybrid

  • Leading an amazing team of sales achievers to bring an enterprise- grade, world class identity platform to large enterprise in Asia. ForgeRock merged with Ping Identity and I took over the full portfolio of the combined company from January 2024.

Darktrace

Vice President of Sales, APAC and Japan

Jan 2021Dec 2022 · 1 yr 11 mos · Singapore

  • Lead a team of energetic, passionate and diverse sales professionals across APAC and Japan in the world’s 1st Cyber AI company. Consistently deliver double digit growth year on year in building pipeline and revenue with a fast growing customer base. Focus on people development and driving collaborate culture across functions in the region.

Workday

2 roles

General Manager, ASEAN

Promoted

Jul 2018Oct 2020 · 2 yrs 3 mos · Singapore

  • Manage and drive sales for Workday human capital management, financial management and analytics across South East Asia. Consistently grew the business by double digit year on year and acquired strategic logos in various industries. Drive tight collaboration across team and ambassador of Workday's culture. Developed as a thought leader in contributing to various articles, interviews and panel discussions on human capital management, Diversity and Inclusion practice and digital transformation journey.

Regional Sales Director

Feb 2017Jul 2018 · 1 yr 5 mos · Singapore

  • Managing team of excellent Sales Professionals across South East Asia with the world's leading provider of enterprise cloud applications for human resources and finance.

3p solutions pte ltd

Sales & Marketing Director (co-founder)

Sep 2006Dec 2016 · 10 yrs 3 mos · Singapore

  • Co-founded the company providing professional services with Microsoft Dynamics CRM and grew from 5 employees to over 30 professionals in 3 years. Acquired customers who are mainly large enterprises and span across various industries, including public sector, manufacturing, retail and hospitality, education and healthcare. Drove various successful marketing campaigns to generate leads and maintain customer relationship. Won various prestigious awards from Microsoft as a result of contributing significant license revenue. Sold the business to US listed company after 7 years and continued to stay active in driving the sales and marketing function.

Microsoft singapore

2 roles

Solutions Sales Manager

Promoted

Jan 2006Oct 2006 · 9 mos

  • A newly created role and I evangelized Microsoft Dynamics suite of solutions within the organization across various segment and drive opportunity from prospecting with the Account team, engaging on detailed product evaluation with the partner to negotiation and closure with customer. Gained the following capabilities:
  • In depth domain knowledge of Customer Relationship Management.
  • Familiar with channel sales management.
  • Established wide contacts internally, both local, region and HQ and externally with partners and customers.
  • Acquired strong product knowledge and competitive landscape.

Audience Marketing Manager

Apr 2004Dec 2005 · 1 yr 8 mos

  • Responsible for driving marketing campaigns for various type of audience, including internal, partners, customers and the press/journalist in APAC region. Extensive coordination between HQ Product Marketing team and local countries/subsidiaries to localize global content individual countries marketing campaign roll out. Executed multiple product launches across the region by actively working with the Microsoft’s local partners in driving these events successfully. Won a global marketing recognition award as a result of successful execution of a regional industry campaign involving 4 countries. Active engagement with the partners in rebranding exercise and alignment by industry. Worked with customers in developing videos and prints of customer success stories. Worked with various PR agencies in managing press events and conferences.
  • Gained the following capabilities:
  • Regional exposure in South East Asia, Australia, India and Hong Kong.
  • PR trained to face the media in different countries.
  • Ability to execute marketing campaigns successfully across the region with support of both local internal stakeholders, partners and customers.
  • Familiar and able to navigate successfully in complex organization structure in Microsoft in meeting goals/KPI and witnessed 2 rounds of major reorganisation.

Intentia asia pacific

Sales Manager

Jan 2003Jan 2004 · 1 yr · Singapore

  • Responsible for entire sales cycle in selling the ERP solution Movex to customers in manufacturing and distribution industry.

Intentia singapore pte ltd

Sales and Marketing Manager

Jan 1997Jan 2003 · 6 yrs · Singapore

  • Joined as a Sales Representative and swiftly promoted to Sales Manager selling a Swedish ERP application, MOVEX which ran on IBM AS/400 and focused on distribution and manufacturing industry. Worked closely with Marketing, Presales and Delivery Team. Sold the applications to various customers across industries including distribution, furniture, food and beverage, hi tech electronics, chemical etc.
  • Promoted to Sales and Marketing Manager in 2000 and in addition to running the sales team, took up the marketing portfolio in running various marketing campaigns, including Telesales Blitz and Marketing Events with Marketing Executive.
  • Gained the following capabilities:
  • Proven Sales Professional who met Sales Targets over the years.
  • Familiar with complex and long enterprise sales cycle.
  • Familiar with driving effective and measureable marketing campaigns.
  • Effectively managed sales and marketing team in meeting respective KPIs.

Ibm

Marketing Support Representative

Jul 1996Jan 1997 · 6 mos · Singapore

  • Provided operational, administrative and channel support to Account Managers of SMB sector. Liaised with various departments in the Supply Chain to ensure successful fulfilment of customer’s orders. Coordinated with IBM’s channel partners for order processing, delivery arrangement and billing details.

Education

University of Bradford

Business

Jan 1994Jan 1996

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