Jasveen K.

CEO

Gurgaon, Haryana, India15 yrs 2 mos experience

Highly Stable

Key Highlights

15+ years of experience in strategic marketing leadership.
Proven track record in driving growth and brand trust.
Expert in executing culturally resonant campaigns across APAC.

Stackforce AI infers this person is a strategic marketing leader in the FMCG and Healthcare sectors.

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Skills

Other Skills

Marketing StrategyConsumer InsightsAdvertisingMarketing CommunicationsBrand ManagementMarket ResearchMarketing ManagementCompetitive AnalysisSegmentationFMCGMedia PlanningConsumer BehaviourDigital MarketingAnalyticsProduct Marketing

About

Strategic marketing leader with 15+ years of experience across consumer and B2B marketing in APAC, currently leading integrated marketing at WhatsApp. Proven track record of driving growth, adoption, and brand trust through culturally resonant campaigns across key APAC markets. Skilled in cross-functional leadership, team development, and executing global strategies with local relevance.

Experience

15 yrs 2 mos

Total Experience

2 yrs 4 mos

Average Tenure

8 mos

Current Experience

Facebook

Business Marketing Manager

Feb 2018 – Oct 2021 · 3 yrs 8 mos

Gsk consumer healthcare india

2 roles

Category Development Manager

Nov 2017 – Jan 2018 · 2 mos

Managing brand strategy and communication development for Horlicks toddler nutrition portfolio.

Senior Brand Manager

Nov 2015 – Oct 2017 · 1 yr 11 mos

Managing women's health portfolio for the Horlicks extension brand - Women's Horlicks

Perfetti van melle

Brand Manager - Happydent, Alpenliebe Frooters & Chupa Chups

Mar 2014 – Oct 2015 · 1 yr 7 mos · Gurgaon, India

Managed the Brand P&L and Marketing Strategy for the Rs.100 crores coated gums portfolio
Responsible for developing and successfully launching in a test market, a new category extension under the flagship brand Alpenliebe

Ranbaxy global consumer healthcare

2 roles

Brand Manager, Volini

Jan 2012 – Mar 2014 · 2 yrs 2 mos

Responsible for marketing of analgesics OTC brand Volini.

Management Trainee - Marketing

Jun 2011 – Apr 2012 · 10 mos

Completed post-launch evaluation for Revital Woman, India's first Daily Health Supplement esp. meant for women
Worked on formulating a 360 degree communication strategy for Revital Woman with an objective to create awareness and trial generation

Sony entertainment television

Intern, Set MAX Marketing

Apr 2010 – Jun 2010 · 2 mos

Identified the TV viewing behavior of house-wives and identified touch-points to reach them for promotions
Evolved a promotional activity framework for the premier of 3 Idiots and other movie screenings on MAX

Ernst & young

Audit Associate (Asset Management Team)

Jun 2008 – Mar 2009 · 9 mos

Worked for Audit and Advisory to Business Services (AABS)
Performed audit procedures in line with the Ernst & Young methodology, for the Asset Management Team
Coordinated work on various international client projects
Worked extensively on International Financial Reporting Standards