Nov 2023 – Present · 2 yrs 7 mos · Bengaluru, Karnataka, India

May 2023 – Nov 2023 · 6 mos · Bengaluru, Karnataka, India

Jan 2023 – Mar 2023 · 2 mos · Bengaluru, Karnataka, India

• Role and Responsibility:
• Managed and led a digital team of 7 members in executing multi-channel digital communication strategies (Emails, SMS, Push Notifications, Web Portal, etc.).
• Analyzed data, contact trends, conversions, and consumer behavior to identify improvement opportunities.
• Made strategic decisions to address strategy, content creation, customer experience, analytics, and product management, aligning with business objectives.

Nov 2020 – Jan 2023 · 2 yrs 2 mos · Bengaluru, Karnataka, India

• Role and Responsibility:
• Senior Digital Product Manager in the newly formed SDI team.
• Managed digital journeys for Consumer and Small Business Banking.
• Owned business funnel, including metrics, KPIs, and targets.
• Led Agile scrum team, overseeing product management and driving digital roadmap.
• Collaborated with UX, product management, development, and stakeholders for prioritization and solutions.
• Assisted in developing consistent short-term roadmaps (3-6 months).
• Reported key results aligned with business objectives.
• Established standards for epic and story writing with other practitioners.
• Guided teams through the quarterly planning process.
• Ensured consistent backlog alignment with prioritized business goals across teams.
• Monitored industry trends, competition, and customer feedback for feature ideas and innovation.
• Hired, groomed, and managed talent through campus placements (IIMs and ISB) and lateral hiring.
• Significant Highlights:
• 1. Successfully launched a new customer onboarding platform on Web and Mobile for the Small Business segment with enhanced features and revamped UI-UX
• 2. Significantly reduced the customer application journey TAT from over 50+ minutes to just 18 minutes.
• 3. Achieved a remarkable increase in the auto-book account opening rate from 2% to 22%.
• 4. Added multiple use cases for customer onboarding journey covering significant coverage for potential customers.

Aug 2018 – Nov 2020 · 2 yrs 3 mos · Bengaluru, Karnataka, India

• Role and Responsibilities:
• 1. Lead end-to-end solution ideation and selection, considering trade-offs, business architecture & customer research
• 2. Develop product features through competition analysis, research, and understanding hidden customer needs
• 3. Define product roadmap and manage product management life cycle
• 4. Stay updated on market trends, bring in external insights, and apply innovative thinking to solution design
• 5. Orchestrate Agile delivery of customer & colleague outcomes, reducing bureaucracy and increasing experimentation
• 6. Manage stakeholders from Risk, Compliance, Legal, Marketing, IT, and Design to achieve goals and foster a change mindset
• 7. Assist marketing team with go-live strategy, communications, and offers
• 8. Provide training to Support Team leads for smooth BAU transition and assist with customer issue analysis
• 9. Prepare weekly analytics dashboard for senior management highlighting achievements
• Achieve benefits outlined in the business case, such as cost reduction, revenue increase, strategic goals, and analytics/adoption
• 10. Contribute thought leadership by creating research papers on the latest technologies and trends in banking
• Significant Highlights:
• 1. Managed and owned Product Strategy and Development as a Product Manager in a cross-functional and global setup, collaborating between the UK, India, and China, following Agile methodology.
• 2. Successfully launched a new Business Banking Mobile app for UK business banking customers on iOS and Android platforms within a record time of 7 months. Garnered more than 250,000+ downloads with a rating of 4.6 stars.
• 3. Created and managed an end-to-end analytics dashboard using Adobe Analytics to track key performance indicators (KPIs) and adoption, resulting in valuable insights.
• 4. Introduced Mobile Cheque Deposit feature, 'Scan & Pay,' on the mobile banking app during the Covid lockdown, facilitating the deposit of thousands of cheques in the first 2 months

Apr 2015 – Aug 2015 · 4 mos

Jun 2012 – May 2015 · 2 yrs 11 mos

• Data analysis, gap analysis, competition analysis, research and designing of new products/channels for Retail Banking.
• Actively involved with product, process, marketing and operational teams for launch of new product proposition/features/processes.
• Proposing Proactive & Simple technical solutions which is cost effective and can be implemented in shortest time.
• End to end project management in technology innovations (basis SDLC) that could change/improve the existing service levels & customer experience.
• Gathering business requirements, preparations of RSD and securitization of FSD.
• UAT, train the trainers, preparation of user guides and post deployment review.
• Project Highlights:
• Launched Kotak Mobile Banking application for Android, I-Phone, Windows and BlackBerry.
• Launched Kotak Bharat Banking app for android.
• Launched Kotak Hashtag Banking – banking via Twitter
• Launched USSD Banking on Mobile
• Successfully launched CCB – Courtesy Call Back - Won the Asian Banker’s ‘Best Self Service Banking Project Award’ for 2012 at Jakarta.
• Won the Finnoviti-2014 Award for successfully launching Instant Balance Check service
• Cost saving of 90 lac per month by automation of processes on IVR.
• Kotak-ING Integration
• Successfully launched Billpayments via IVR
• Gamification for Kotak Customers

May 2012 – May 2012 · 0 mo · Mumbai Area, India

• Market research and analysis for the new vertical.
• Competitor analysis.
• Market analysis for the new business idea.
• Consumer buying behavior study.

Feb 2012 – Apr 2012 · 2 mos · Mumbai Area, India

• Event Management, Strategy development.
• Marketing and Promotion of the startup via various offline and online platforms
• Lead generation and new sales opportunities using various channels
• Content development for Vocabz, Eloquenz and MiniMBA

Apr 2011 – May 2011 · 1 mo · Bangalore

• Market Research project for the IBS (in building solutions) for mobile operating companies
• Competition Analysis
• Pricing
• Go to Market strategy
• 3G/4G industry growth study