Joel John V.

Co-Founder

Bengaluru, Karnataka, India4 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Expert in crafting high-conversion CRM strategies.
Proficient in gamification and personalized content.
Strong background in e-commerce and digital marketing.

Stackforce AI infers this person is a MarTech expert with a focus on CRM and content strategy.

Contact

Skills

Core Skills

Crm StrategyCreative StrategyCrm CopywritingGamificationContent WritingLead GenerationContent StrategyEmail Marketing

Other Skills

Account Management & OperationsBasic JapaneseBusiness EnglishCRM Strategy & Campaign PlanningCRM TechCommunicationContent curationCopywritingCreative OptimisationCreative content writingCultural AdaptationCustomer Relationship Management (CRM)Data VisualizationData analysisE-commerce Content Strategy

About

I'm just like you: A guy who hates getting spammed with marketing messages on WhatsApp, Emails, RCS, SMS, and even through PNs! Unfortunately, I can't do anything about it because it's highly likely that I’m the one who planned, wrote, and sent those CRM communication, especially if they came from one of the 30+ brands I've worked with. I strategise, write and execute CRM communication—infused with consumer behaviour, cooked with marketing precision and garnished with creativity—to help sell your product(s) to your TG. I've made peace with my CRM spam. Have you? [CRM Copywriter | CRM Content Strategist | Copywriting | Content Strategy | CRM tools | CRM planning | Creative Optimisation | Gamification]

Experience

4 yrs 6 mos

Total Experience

10 mos

Average Tenure

1 yr 8 mos

Current Experience

Zebra48

2 roles

Creative Strategist (CRM)

Promoted

Sep 2025 – Present · 9 mos · Bengaluru, Karnataka, India

A little shift in my role.
Transitioning from full-fledged Copywriting to Campaign Strats.
Now focusing on Creative Strategy and Operations with a larger team.
Currently aiming to upskill in:
💼 CRM Strategy & Campaign Planning
💼 Account Management & Operations
💼 Prompt Engineering
...and everything in between, while also managing a bit of Copywriting as it's my expertise.
Decision made to strengthen my foothold by enhancing adaptability, driving skill growth, and ensuring I stay future-proof.

CRM Strategy & Campaign PlanningAccount Management & OperationsPrompt EngineeringCRM StrategyCreative Strategy

Senior Content Strategist (CRM)

Sep 2024 – Aug 2025 · 11 mos · Bengaluru, Karnataka, India

Responsibilities & Tasks:
💼Crafting high-conversion CRM copy and content strategies across omnichannel touchpoints (email, SMS, WhatsApp, PNs, RCS, etc.)
💼Ideating and scripting personalised ad videos tailored for CRM channels.
💼Copiloting immersive gamification campaigns with cross-functional teams—from ideation to execution.
Brands: Shoppers Stop | BFL | ABLBL

GamificationCustomer Relationship Management (CRM)CRM CopywritingPersonalised CRMCRM Tech

Inube

Content Writer - Growth Team

May 2024 – Aug 2024 · 3 mos · Bengaluru, Karnataka, India · On-site

iNube is one of the top market players in the insurance tech field.
As a core growth team member, I crafted lead-converting content for branding and guided lead generation, including,
1. Website wireframing + Copywriting + Design optimisation.
2. Strategy & Copywriting for Social Media, Email Marketing, Print Marketing.
(Let's just say the culture didn't work well with me)

Lead-converting contentWebsite wireframingSocial Media StrategyEmail MarketingContent WritingLead Generation

Springboard digital

Content Strategist - Digital

Sep 2022 – Apr 2024 · 1 yr 7 mos · Coimbatore, Tamil Nadu, India · On-site

Officially, I was the Content Strategist, but I like to wear more than one hat (you know, be a little extra!) so I tripled as the Lead Copywriter & the Email Marketing Manager for the Digital Team.
My day-to-day responsibilities and tasks were:
Develop & execute strategies, copy, and design optimisation for email marketing campaigns.
Identify product USPs & VPs for early-stage startups, collaborating with performance marketers and designers to craft high-converting META ad creatives.
Edit & refine Copy for social media content calendars.
Contribute to ATL content strategy as needed.
Oversee e-commerce website execution, including wireframing, design strategy, copywriting, and design optimization.
Develop strategic and SEO-driven copy for Google Ads.
Someone wise once said, with great strategy comes great copywriting.
Or was it the other way around?
Either way, at Springboard,
I wrote content that sold,
rowing through e-comm storms,
jamming to high ROAS.
Brands: Twin Birds, Vilvah Store, Lavos, The Journal Lab, Juiceberry, Last Forest, Baby Yank, Ekanta & more.

Email marketing strategiesCopywritingE-commerce website executionSEO-driven copyContent StrategyEmail Marketing

Crimson cobalt digital

Copywriter

Oct 2020 – Jan 2021 · 3 mos · Pune, Maharashtra, India

🢂 Wrote Copies & Content for social media, websites and blogs.
🢂 Strategised Content to boost clients' online presence, social media engagement, data analysis and report on social media performances.
.

Social media contentData analysisMarket ResearchContent Strategy

Career break

Personal goal pursuit

Jan 2020 – Oct 2020 · 9 mos · Tamil Nadu

🢂 Focused on personal writing projects.
🢂 Upskilled creative writing.

More than writers

Copywriter

Oct 2019 – Dec 2020 · 1 yr 2 mos · Toronto, Ontario, Canada

🢂 Wrote creative content for websites of various clientele (ranging) from international sports brands to travel agencies to increase leads and revenue generation.
.

Creative content writingLead generationContent Writing

Wanderer's ink

Co-Founder

Jan 2018 – Jan 2020 · 2 yrs

The brainchild of a group of passionate writers in their sophomore year; various budding writers and enthusiastic bloggers joined together to celebrate, support and share the joy of writing. Wanderer's Ink was an online blogging platform that followed a similar framework to an E-magazine, covering sports news, history, books & art reviews. It also doubled as a podium for poetry, short fiction, and various other bloggers.
Roles included:
🢂 Curated multiple contents to satisfy the quality benchmark set by the founders
🢂 Authored content for the site and analysed the traffic data using the in-built WordPress dashboard to infer performance levels of the site, suggest solutions to engage readers and increase the
traffic to implement ad revenue.

Content curationTraffic analysisEngagement strategiesContent Strategy