Juan Parra — CEO
**Global Senior Executive | Strategic Sales Leader | Growth & Transformation Champion** Dynamic and results-driven senior executive with over 25 years of progressive experience across the IT services market, combining strategic vision with high energy, speed of thought, and execution excellence. Proven ability to design and drive forward-looking strategies that deliver sustainable growth and measurable business value. Today I lead DXC’s business in Europe – a region which comprises 30,000+ employees, 1,000+ customers, 30+ countries, 30+ languages. We are the leading IT service provider for European governments, we’re also trusted by 9 of the top 10 banks and 8 of the top 10 automakers in the region to help them thrive in every technology era, including the era of AI. My career began in technical support and architecture, providing a strong foundation in technology. It evolved naturally into business development and strategic alliances at both local and regional (EMEA) levels. I then advanced into sales leadership within the Telecommunications & Media industry. Subsequently, I led Enterprise Services sales in Spain and Portugal, culminating in my appointment as General Manager for the Iberia region. I am a hands-on, results-focused sales leader with a track record of building and leading high-performing teams to win and manage complex projects, mega deals, and strategic programs. I am known for my deep industry knowledge in Telecom and IT, strong C-level engagement, business value articulation, rigorous methodology, and attention to detail. I have extensive experience across Europe and Latin America, consistently driving execution and growth. Fluent in Spanish and English.
Stackforce AI infers this person is a Senior Executive in IT Services with a focus on Telecommunications and Strategic Sales.
Location: Madrid, Spain
Experience: 28 yrs 9 mos
Career Highlights
- Proven track record in driving sustainable growth.
- Expertise in managing complex projects and mega deals.
- Strong C-level engagement and business value articulation.
Work Experience
DXC Technology
President (2 yrs 1 mo)
Market Leader Europe (1 yr)
Consejero Delegado, Iberia (7 yrs)
Hewlett-Packard
Country Manager, Spain, Enterprise Services (2 yrs 5 mos)
HP
Director of Sales, Iberia, Enterprise Services, (1 yr)
Industry Lead, Communications, Media & Entertainment, Enterprise Services Iberia (1 yr 6 mos)
Sales Manager Iberia, Communications & Media Solutions (3 yrs 5 mos)
Business development manager (9 yrs 10 mos)
Vodafone
Voice Planning Engineer (1 yr 8 mos)
Education
Engineer at Universitat Politècnica de València (UPV)