Jan 2025 – Present · 1 yr 5 mos · Howard County, Maryland, United States · Remote

• Contributing to the development and implementation of the organization's near and long-term strategic plans.

Sep 2022 – Aug 2025 · 2 yrs 11 mos

• Brought in to establish and lead the Marketing and Revenue Operations functions at a rapidly scaling, private equity-backed healthcare company. Built two departments from the ground up, delivering measurable impact across lead generation, revenue acceleration, communications, and executive alignment.
• Recruited, developed, and led a 6-person marketing team responsible for generating $30M in pipeline and $2M in closed revenue over two years
• Scaled organizational revenue from $75M to $166M during tenure by enabling data-informed, strategically aligned marketing execution
• Developed and implemented a company-wide value proposition, unifying messaging across all departments and acquired brands
• Integrated three acquisitions into a singular brand experience, aligning hundreds of touchpoints
• Built foundational CRM reporting and insights systems to drive accountability and strategic planning across commercial teams

Feb 2021 – Sep 2022 · 1 yr 7 mos

Mar 2018 – Feb 2021 · 2 yrs 11 mos · Washington DC-Baltimore Area · On-site

• 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗕𝗿𝗮𝗻𝗱 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻
• Led the transformation of two legacy sales support marketing teams into a unified department managing the entire marketing funnel. Orchestrated the coordination of creative services, brand management, demand generation, and internal communications with a lean team of 6-8 professionals. Instrumental in supporting the third largest managed vision care company, contributing to $1.2 billion in annual sales with 35M+ members. Executed a comprehensive corporate rebranding initiative, introducing a new brand identity, orchestrating internal brand launch events, and successfully rebranding 1200+ touchpoints within a year. Achieved a remarkable 64% aided awareness within two years among brokers and eye care professionals by enforcing adherence to new brand standards.
• 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽
• Implemented foundational technology, processes, and functions for demand generation. Spearheaded the implementation of marketing automation, crafted segment-specific plans, optimized SEO, developed content, and managed lead capture and nurture. Instituted a systematic approach to tracking lead progress through the sales pipeline. Strategically positioned Versant Health as a trusted thought leader in managed vision care through a targeted public relations strategy.
• 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁
• Guided a cross-functional team in developing and executing a two-year, multi-channel communication plan supporting a major corporate transformation project. Achieved significant outreach, reaching 16K+ providers and engaging every department within the company. Transformed the marketing department from a collateral production focus to actively supporting the entire marketing funnel, contributing to the overall success and growth of Versant Health.

May 2014 – Mar 2018 · 3 yrs 10 mos

• Head of Marketing for Innovation Health, an insurance company owned jointly by Aetna and Inova Health System in Northern Virginia. Highlights:
• Transformed a virtually unknown brand into a market leader, boasting a membership exceeding 185K and annualized revenue of $666M.
• Established innovative marketing programs, including leveraging real estate on Inova properties, launching direct response email campaigns, and orchestrating a communication strategy supporting a year-long sales cycle. Successfully initiated and oversaw the launch of a prescription refill pilot, securing C-suite buy-in and leveraging enterprise resources.

Jul 2001 – May 2014 · 12 yrs 10 mos · Potomac, Maryland

• Revitalized two core businesses from a downward trajectory to growth path within one year. Key accomplishments:
• Restored two flagging B2C businesses, now are expected to exceed budgeted P&L revenue. Developed sound marketing plans with a well-designed test and learn strategy, and executed over 150 campaigns efficiently and flawlessly using magalogs, catalogs, and component packages.
• Led cross-functional teams to develop integrated marketing plans that utilize traditional marketing vehicles, email, social media, content, etc.
• Solid leader/manager able to develop good employees into highly productive, motivated contributors by providing clear direction and accountability and by mentoring staff according to skill and style.
• Built cooperative working relationships even with notoriously difficult colleagues, a must-have in a matrix organization.
• Facilitated product development, positioning, and messaging; developed life-cycle analyses and product performance dashboard for fledgling brands with a heavy emphasis on new product launches.
• Providing monthly financial/strategic update to senior management team, recommending actions to improve KPI's.
• Customer Experience
• Consults with and advises internal clients, management, and key stakeholders on all phases of research, particularly the company's Voice of Customer program. Conceptualized, developed, and oversees Voice of Customer program and commissioned research projects. Writes and publishes reports and presentations advising internal decision makers using feedback collected through a variety of means.
• Uses customer insights and analytics to support conveyed clearly and concisely to support customer-oriented business decisions.

Jan 2000 – Jul 2001 · 1 yr 6 mos

• Targeted marketing to seniors.

Jun 1998 – Dec 1999 · 1 yr 6 mos

• Loyalty/Affinity Marketing. Launched and managed marketing efforts associated with retail and online loyalty program.

Jul 1994 – Jun 1998 · 3 yrs 11 mos

• Supported corporate marketing efforts targeting niche businesses (B2B), using direct mail, trade shows, and various other marketing effforts.