May 2019 – May 2022 · 3 yrs · Mumbai, Maharashtra, India

• 1. Strategizing, planning, budgeting, and execution of award-winning Digital Marketing campaigns across channels for all business units of Hexaware & Corporate
• 2. Expertise in all major social/ad platforms like LinkedIn, Facebook, Instagram, Twitter, Google Ads, Influ2, MRP, Rollworks, Listenloop
• 3. Identify trends and insights to optimize campaigns based on the learnings
• 4. Campaigns evaluated against industry and internal benchmarks. Calculation of internal benchmarks basis previous performance
• 5. Implementation and understanding of ad fraud platforms like Anura, ClickShield & Human Security to detect ad fraud and mitigate to save costs
• 6. Knowledge of ad optimization & audiences’ platforms like Zalster & Clearbit
• 7. Managing all social media platforms with 100% compliance to brand consistency and social media policy, with goals to increase followers
• 8. Content categorization and calendar on organic social media posts
• 9. Managing a team of digital marketing professionals who are responsible for specific business units. Ensuring seamless campaign execution & monitoring
• 10. Knowledge sharing within the team as well as key stakeholders
• 11. Strong understanding of Social Listening and ORM. Expertise in platforms like Synthesio and Auris
• 12. Knowledge of tools like Hootsuite, Oktopost, Google Analytics, Amployee (employee advocacy)

May 2017 – Feb 2019 · 1 yr 9 mos · Mumbai Area, India

• Leading the Global Marketing and Outreach functions at Iksula.
• Marketing:
• Handling the entire Marketing function across the globe with a strong focus on Digital Marketing.
• Planning and working on marketing budgets, competition tracking and analysis
• Strategizing and planning marketing campaigns for US, Europe, APAC.
• Manage all aspects of Digital Marketing - SEO, SEM, Social Media marketing, Email Campaigns, Content Marketing, etc.
• Content Marketing- managing the process of creating thought leadership articles and distribution
• Ensuring coverage through PR programmes
• Managing Partnerships and Alliances
• Planning online and offline events and participation
• Managing and collaborating with internal teams, external vendors and partner management
• Inbound Certified from HubSpot Academy(April 2018-April 2019)
• Experienced working with various marketing automation tools(HubSpot, Vertical Response, SalesFusion) and CRM(Salesforce, MS Dynamics, Zoho)
• Outreach:
• Defining the organization's lead generation process, strategy and execution plan.
• Setting up and training the Outreach team, ensuring a steady pipeline of leads from the team
• Leading a team of data research and lead generation of 5 members, each dedicated to a region. Guiding, motivating and nurturing talent
• Ensuring the campaigns are executed well by the team
• Building reports and analytics of marketing and sales of the company
• Iksula Services is the market leader in the ecommerce industry. We help manage commerce technology, commerce operations, digital marketing and consultation of various enterprize companies across the globe. A 1000 + organization with 40+ man years in the ecommerce business, we innovate and bring efficiencies in your business processes.

May 2015 – Apr 2017 · 1 yr 11 mos · Pune Area, India

• . Responsible for managing the entire marketing and business development of the European Region
• .Targeted Campaign Management - planning, designing and executing
• . Market Research to identify potential regions, accounts and contacts to tap
• . Handling a team of Inside Sales Professionals- assigning target accounts, training and motivating, ensuring targets are achieved consistently, complete ownership of team's performance
• . Account Management in the existing set of accounts and generating new opportunities
• . Networking on social media and professional networking sites to identify new business
• . Business Development through prospecting, qualifying targets and generating new opportunities
• . Extensive experience in working on various marketing automation tools and CRM systems
• A Brief about DelphianLogic:
• DelphianLogic is a specialist provider of custom learning and productivity enhancement solutions to businesses worldwide. Expertise in Business Logic, Design, and Technology to design and develop tailor-made performance solutions.

Aug 2013 – Apr 2015 · 1 yr 8 mos · Pune

• Experienced in strategic marketing and business development of Indus suite of products across the globe.
• Specific Regions: EMEA, Asia Pacific.
• Designing and Implementing marketing plans for augmenting the volume of leads and enhancing visibility
• Targeted Campaign Management for various territories
• Strategic Email Marketing to the CXO level contacts of the existing database
• Networking on social media and professional networking sites
• Market Research to identify potential markets to tap and also on existing target markets
• Content Management
• Lead Generation Skills through various sources for all territories except US
• Presentations and Online Demos to Customers across the globe
• Domain Knowledge: Banking & financial institutions, Insurance, Telecom
• Experience in working on major CRM systems like Salesforce.com and Microsoft Dynamics CRM
• Experience in working on marketing automation tools encompassing the entire marketing function
• A Brief about Indus:
• Indus is a business unit of R Systems International Ltd. which specializes in providing software solutions and services to banking and financial institutions, insurance and telecom sectors. Indus has its flagship solution called LSI- Lending Solution from Indus, which is a comprehensive workflow based solution catering to the retail, leasing and commercial lending requirements of banks and financial organizations. Other offerings are - collections, delinquency and credit limit management systems for telecom sector, Renewals and retentions system for insurance sector and document and workflow management systems.

Dec 2011 – Jul 2013 · 1 yr 7 mos · Mumbai Area, India

• Strategizing, Managing and Implementing all Marketing activities with a special focus on Digital Marketing: Campaign Management, Content Marketing, Website Management, Events
• Experienced in Working on a Marketing Automation Tool for the following:
• Email Marketing- Nurture email campaigns, mass mailing, landing pages, call-to-action
• Website - content, SEO
• Event Management
• Social Marketing
• Website Marketing- prepare keyword enriched website content(content management), website re-structuring, web-forms, landing pages
• Events Marketing- participation and organizing events, conferences, exhibitions
• Campaigns- Run targeted email campaigns-prepare emailers, segment database based on various parameters such as region, product, etc.
• Knowledge of the usage/functionalities of marketing automation tool called SalesFusion which helps to automate the marketing process.
• Social Media Marketing- post updates in groups, Linkedin, Twitter, Facebook
• IOTAP’s online store marketing and generation of leads for online store products
• Relationship building with partners and distributors
• Experienced in working on CRM Systems like Microsoft Dynamics CRM, Salesforce.com
• . Handling a team of Inside Sales whose major responsibility is Lead Generation. Complete ownership of the team including performance, setting up KRAs, training and motivating
• Building Reports and Analysis of Sales and Marketing of the Company
• Defining the lead generation strategy and plan. Lead generation for various geographies across the globe and end to end sales/closures
• Generation of database through various sources- training team on this.
• Account Acquisition and Retention- Account Management
• Presentations and Online Demos to Customers across the globe
• A brief about IOTAP:
• IOTAP provides IT consulting and Software Services to enable companies to effectively connect, communicate and collaborate with their internal and external customers and peers groups.

Sep 2009 – Sep 2011 · 2 yrs

• Indus is the banking and financial sector arm of R Systems International Ltd which was founded in 1993 and acquired Indus Software in 2002. Indus specializes in providing software solutions and services to banking and financial institutions, insurance and telecom sectors. Indus also has its flagship solution called LSI which is an end to end retail lending solution suite. Other offerings are - collections, delinquency and credit limit management systems for telecom sector, Renewals and retentions system for insurance sector and document and workflow management systems.
• Major Responsibilites:
• Responsible for outbound Telemarketing activities for APAC and EMEA
• Establish contact with identified decision makers (Director level contacts, CXOs) in target accounts to evaluate new business opportunities
• Generating database of the prospects. Database includes the company's name, name of the contact person, contact number of the decision maker, email ID and other information of the company
• Market Research and analysis
• Follow up the cold prospects on a periodic basis and sending customized marketing collaterals as and when required
• Contact and activity management in CRM
• Ensure customer satisfaction through constant interaction
• Explore new markets and develop new opportunities
• Presentations to prospects

Aug 2008 – Apr 2009 · 8 mos

• MindCraft is a software solutions company focusing on the Financial Services segment since its inception in 2002. MindCraft has a range of products and services for the financial services segment.
• Major Responsibilites:
• Responsible for lead generation for Services (Application Services).
• Database generation and contact discovery by doing extensive market research
• Cold Calling and also follow up prospects consistently
• Doing mailer campaigns
• Create new opportunities as well as cross sell and up sell on existing accounts

Aug 2007 – Jul 2008 · 11 mos

• AlliancePROSYS focuses on evolving technology-specific solutions. Here customer-specific problems are solved in a simple and manageable way. Enables IT companies to look at their day-to-day software and hardware challenges in a fresh light, and then apply creativity and intelligence to develop new and different approaches,all this amazingly with less investment. An in-depth assessment of problems is done and then design, implement, manage and support all the client's software and hardware.
• Major Responsibilities:
• Responsible for lead generation as well as selling Software licenses of Microsoft, TrendMicro, Symantec, Adobe, McAfee
• Generation of leads and closure over phone and in co-ordination with field sales.
• Preparation of quotations & conversion over phone, follow up for deliveries and payments.
• Maintaining database of customers and acquiring potential clients.
• Organizing Seminars and other marketing activities.