Keerthana D.

Digital Marketing Specialist

Boston, MA, United States9 yrs 4 mos experience

Key Highlights

Over 225% lead growth achieved.
Expert in ABM and digital transformations.
Proven track record in scalable marketing operations.

Stackforce AI infers this person is a Growth Marketing Leader with expertise in SaaS and eCommerce.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingMarketing AutomationB2b MarketingMarketing Campaign ManagementIntegrated MarketingStrategy Consulting

Other Skills

AmazonAnalytical SkillsAward SubmissionsB2B SoftwareBrand BuildingBrand PersonalityBusiness InsightsCampaign DevelopmentCampaign ManagementCampaign TrackingCase StudiesClient RelationsCoachingCompetitive AnalysisContent Marketing Strategy

About

Growth marketing & martech leader with 10+ years in B2B SaaS, eCommerce & digital commerce. I specialize in building scalable funnels, loyalty frameworks, and marketing operations that deliver measurable impact (+225% lead growth, +30% engagement, +40% multi-channel lift). Over the past 3 years, I’ve led project-based growth roles across SaaS, life sciences & retail—driving acquisition pipelines, ABM campaigns, and digital transformations that consistently delivered results within 12 months. I bring a hybrid edge of strategy + execution: from ABM and paid media to CRM/analytics integration and AI-driven marketing ops. My focus is on helping brands design systems that scale globally, convert faster, and retain customers longer.

Experience

9 yrs 4 mos

Total Experience

1 yr 4 mos

Average Tenure

Current Experience

Travelport

Marketing Manager

Jul 2024 – Jun 2025 · 11 mos

At Travelport, I led the localization of global campaigns for North America, expanding reach across SMB and enterprise segments. I designed and executed ABM programs that deepened engagement and supported upsell opportunities, while partnering closely with sales, product, and field marketing to deliver integrated campaigns that strengthened lead quality and brand presence.

Go-to-Market StrategyProduct MarketingLead GenerationEmail MarketingMarketingHubSpot+1

Divert

Marketing Manager

Aug 2023 – Jun 2024 · 10 mos · Concord, Massachusetts, United States · Hybrid

At Divert, I managed a full website and funnel redesign across UX, SEO, and analytics, creating a stronger digital experience that improved engagement and conversion. I implemented HubSpot automation and reporting systems to support campaign optimization, while also developing a scalable paid and organic social strategy. In addition, I oversaw cross-regional brand activations and events to align with company growth priorities.

ZoominfoCompetitive AnalysisDesign ThinkingStrategic Marketing Managementmonday.comCase Studies+36

Boston digital

Director of Marketing

Jun 2022 – Jun 2023 · 1 yr · United States

At Boston Digital, I partnered with product and sales teams across SaaS, healthcare, and life sciences to refine and optimize conversion funnels. I directed integrated campaigns spanning SEO, paid media, and UX content for clients in highly regulated industries, and I oversaw cross-functional teams to ensure campaigns aligned with KPIs and customer journey goals.

Executive VisibilityCompetitive AnalysisCase StudiesStorytellingMarketing Budget ManagementTeamwork+35

Charles river apparel

Digital Marketing Manager

Mar 2021 – Jun 2022 · 1 yr 3 mos · Sharon, Massachusetts, United States

At Charles River Apparel, I managed omni-channel advertising across Google Ads, Amazon, and industry networks to expand eCommerce performance. I integrated CRM, DAM, and analytics platforms to align marketing with loyalty and supply chain objectives, while collaborating with product, design, and supply chain teams to enhance customer retention and fulfillment readiness.

Executive VisibilityCompetitive AnalysisStorytellingTeamworkPresentationsMarketing Campaign Management+28

Accent banner

Marketing & Design Manager

Nov 2019 – Mar 2021 · 1 yr 4 mos · Medford, Massachusetts

Graphic Design in client related projects
Social Media Marketing
Paid Ads
Content Marketing Strategy
SEO
UX: Redesigning website
Implementing Amazon Selling

TeamworkPresentationsMarketing Campaign ManagementOrganization SkillsB2B MarketingBusiness Insights+14

I-bars club

Creative Director

Aug 2017 – Sep 2019 · 2 yrs 1 mo · Boston, Massachusetts

As Creative Director at I-Bars Club, I worked with marketing and product teams to design marketing and brand management strategies to organize events and campaigns for creating greater customer awareness and engagement.
Key Achievements :-
Evaluated consumer research, market analysis, forecasting and practice insights to churn relevant consumer-focused inclusion strategies in association with 5 flavors across 2 continents
Conducted strategic analysis based on consumer insights, long-term business strategy to evaluate new product offering; delivered presentation to senior management to boost sales volume and increase market share by 15%

TeamworkPresentationsMarketing Campaign ManagementOrganization SkillsBusiness InsightsInternal Communications+6

Above the basement

Product Development and New Ventures: Intern

May 2017 – Oct 2017 · 5 mos · Greater Boston Area

As Product Development and New Ventures Intern at Above The Basement, I facilitated the business development and marketing efforts of the company and collaborated with product departments to develop strategies for customer acquisition and market expansion.I also developed a new penetration pricing strategy for economic revitalization in lower-income communities.
Key Achievements :-
Partnered with CEO and CFO in market assessment, international business development and project management for strategic corporate initiatives; managed business development deals leading to $5M revenues
Facilitated development of cooperative agreements with musicians and restaurants.
Led project management office (PMO) for firm-wide business development opportunities aimed at increasing US market share by 10%; built materials and prepped leadership for CEO meeting

Strategy ConsultingIntegrated Marketing

Tata consultancy services

Designer

Mar 2014 – Feb 2016 · 1 yr 11 mos · Gandhinagar

As a designer at Tata Consultancy Services, I prepared pre-design reports including environmental feasibility study, cost analysis and land-use study as per client requests.I also researched and created reports about competitor performance and potential future construction contracts.Designed spaces using the principles of universal design to build environments for the widest range of people possible.
Key Achievements
Audited six TCS campus and list problems and provide simple design solutions for modern buildings.
Converted Nagpur campus from American Disability Act standard to Indian Anthropology as Nagpur has highest concentration of Dwarf population in India

StorytellingIntegrated Marketing