Apr 2023 – Jun 2024 · 1 yr 2 mos · Gurugram, Haryana, India · On-site

• Led 3 product verticals - Pre-approved Personal Loans, Gold Loans, and ONDC Credit verticals - managing roadmap and KPIs, and cross-functional collaboration
• Launched Gold Loans business in 4 months: drove legal alignment, launch strategy, UI / UX, journey mapping, and baseline metrics
• Integrated with a top-5 bank for personal loans: managed API integration, user stories, UI / UX designs, legal alignment, and Go-To-Market (GTM) strategy
• Single-handedly Led Credit on ONDC (Open Network for Digital Commerce), owned the implementation from product ideation to development, QA, and go-live ready in less than 3 weeks
• Onboarded 4 new partners with a loan disbursals projection of over INR 150 Crores per month
• Led collaboration and execution among various cross-functional teams such as tech team, IT & compliance team, legal team, and marketing team

Apr 2021 – Mar 2023 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

• Owned roadmap and launch of 4 growth products: Credit Cards, Rewards, Spend Tracking, and Credit Score Analytics focused on Android and iOS mobile apps
• Led an 11-member cross-functional team across engineering, QA, design, data, and product; ran daily Scrum, backlog grooming, bi-weekly Agile sprints
• Presented quarterly roadmap and bi-weekly status updates to C-suite; secured budget for rewards and referrals spend
• Developed 2 co-branded credit cards with SBM Bank, including rewards modelling, underwriting rules, onboarding and KYC, card servicing flows
• Conducted competitor, user, and market analyses, defining unique value proposition and positioning for credit card products
• Launched gamified Rewards & Referrals with built-in fraud controls, boosting user acquisition 150% and activation 40% in one quarter via rapid fail-fast experiments
• Conducted A/B Experiments to optimize user flows increasing engagement on rewards platform by 16%, while controlling frauds
• Shipped credit card spend tracking & payments feature, boosting the number of users tracking investments by 45% and DAU by 16%
• Delivered on-demand credit score analytics, saving INR 40 Lakhs monthly in bureau costs
• Spearheaded the development of an in-app gamified trading experience for first-time investors, resulting in a 25% increase in both DAU and MAU
• Partnered with the analytics team to build Metabase dashboards for funnel attrition, cohort, and retention tracking
• Owned product launch roadmap, UX artefacts, funnel KPIs, and cross-functional alignment with strategy, marketing, ops, legal, and finance stakeholders

Jan 2020 – Apr 2021 · 1 yr 3 mos · Gurugram, Haryana, India · Hybrid

• Owned roadmap for Unsecured Credit Card and Rewards & Referrals Product
• Worked end-to-end on launching the above products - creating user journeys, user stories, wireframing, closing legal terms, and metrics finalization & tracking - Created user journeys, user experience, wireframes, closed legal terms, and finalised success metrics for the above products
• Created in-depth competition analysis, user research, primary & secondary market research, and outlined a USP for the credit cards product

Apr 2019 – Jan 2020 · 9 mos · Gurugram, Haryana, India · On-site

• Spearheaded AePS solution revamp for API business, resulting in 200% gross revenue increase and doubling partner count
• Designed a system enabling cash payments for digital transactions, contributing to onboarding 5 industry-wide clients
• Implemented an API to open our proprietary cash collection system to external companies, generating an additional INR 25 Lakhs in revenue and INR 50 Crores GMV
• Optimized the company's internal product, SimpliBank, leading to a 300% surge in operational efficiency by redesigning UX and enhancing data visibility

Apr 2018 – May 2018 · 1 mo · Mumbai, Maharashtra, India · On-site

• Conceptualised and prototyped push-notification ad product for 10 M subscribers, shaping roadmap and projected INR 530 Mn annual revenue

Jun 2016 – Jun 2017 · 1 yr

• Responsible for hiring, training, and knowledge transfer to five new joiners and interns in the team
• Built and scaled a notifications and over-the-air update system, delivering over 5 Mn notifications and updates daily
• Built an E-commerce aggregator for providing product recommendations by leveraging product title and price
• Implemented a Big Data search engine using Elasticsearch, processing over 250 GB data per day
• Created RESTful APIs for 3 mobile apps to communicate with server and the AI engine
• Designed and maintained infrastructure supporting 80% of the company’s product portfolio

Sep 2015 – May 2016 · 8 mos

• Automated deployment, backup, and health-monitoring scripts across 25 + AWS servers, improving uptime and developer productivity

Jun 2015 – Aug 2015 · 2 mos · Greater Delhi Area · On-site

• Created Hubot automation and log-parsing scripts, reducing manual ops tasks and centralising system metrics for engineers