Jan 2014 – Mar 2015 · 1 yr 2 mos · Noida Area, India

• Product management of DainikBhaskar.com, DivyaBhaskar.com, MoneyBhaskar.com
• Driving online campaigns and contests, handling traffic targets and user engagement initiatives
• Clients’ integrations and ensuring traffic, leads and high CTR through onsite promotion. Handled campaigns for OLX, Snapdeal, Lenovo
• New product development for specific events – FIFA, Elections, Janmashtami, ICC world cup, etc.
• Key Highlights:
• Conceptualized and managed campaigns – 2 million PVs, 0.7 million UVs and 0.2 million pics/comments shared by users
• Revamped news article page and other key sections in Bhaskar.com – yielded 25% traffic increase on the site

May 2012 – Dec 2013 · 1 yr 7 mos · Noida

• Responsible for product development and marketing of India’s leading local search engine- Getit.in.
• New product development and ensuring product roadmap aligns with corporate strategy
• Manage the product development process and life cycle from inception to product launch
• Creating prototypes, wireframe, flow chart, PRD
• Manage post-launch process to evolve and optimize features based on ongoing customer feedback
• Evaluate overall design, navigation, interactive features and tools that engage users and help the website reach its marketing and consumer experience objectives
• Product training & support to sales force to drive revenue targets
• Delivered results:
• Initiated complimentary product integration with BookMyShow, Expedia, BookMyTable, AskMe
• Revamped homepage, search page and business details page in Getit.in to enhance user experience
• Revamped search algorithm to improve search results
• Conceptualized and launched Gadgets community site Gadgets.Getit.in – 0.2 million visits per month
• Introduced new categories, new search logic and nearby location, new homepage of mobile app across platforms
• Launched two Facebook Apps – Local search and FilmClub
• Trained 300+ strong sales force across branches to drive business revenues

May 2009 – May 2012 · 3 yrs

• Conceptualizing features offered on the site through brainstorming, need-gap analysis, user feedback, internal/external survey, competition analysis
• Responsible for social content management, user traction, registration, number of visits, user engagement
• Complete ownership of online webinars and achieving traffic in webinar sessions, share start-up stories
• Monitoring back-end/admin panel and managing data analysis strategy
• Creating prototypes, wireframes, user stories, flow charts to visualize the end product and check for any gaps while in conceptualization stage
• Plan for feature releases and product marketing campaigns
• Maintaining product hygiene, reviewing feature sets, user engagement
• Key highlights:
• Ideated and launched two successful products for TechGig.com- Experts Speak (Webinars) and Tech News features
• Played the lead role in forming strategic partnership with PMI Pune Chapter to broadcast Live webcast of PMI’s global conference, it has continued for 3 successive years so far
• Successfully managed data filtering of 25,000 companies and 15,000 institutes data in back-end

May 2008 – Apr 2009 · 11 mos

• Worked in Product team of PeerPower.com (A professional networking site) and was responsible for feature enhancement, content management and maintaining product hygiene.

Apr 2007 – May 2008 · 1 yr 1 mo

• Assisted in feature enhancements, launch of new products
• Increasing productivity of the site and making sure the features deliver maximum value to the user
• Client interaction and gathering business requirements
• Product planning & project management functions

Jan 2003 – Jan 2005 · 2 yrs