Keyur Pandhi

Digital Marketing Specialist

Mumbai, Maharashtra, India10 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in performance marketing for prestigious educational institutions.
Proven track record of optimizing digital marketing campaigns.
Strong leadership skills in managing cross-functional teams.

Stackforce AI infers this person is a Digital Marketing expert with a focus on performance marketing in the education sector.

Contact

Skills

Core Skills

Digital MarketingTeam Management

Other Skills

Cross-Channel MarketingLeadershipTeamworkDigital AdvertisingAccount ManagementFacebook Ads ManagerGoogle AdWordsMS ExcelSocial Media MarketingIT Infrastructure ManagementIBM Tivoli Workload Scheduler (TWS)Online Campaign ManagementCampaign ExecutionSubscriptionsRevenue & Profit Growth

About

As a Lead Senior Manager in the Global Marketing team at Emeritus, I manage performance marketing for a portfolio of multiple C-suite programs of prestigious schools like Wharton, Columbia Business School, MIT xPRO, Harvard, and Cambridge to drive enrolments in order to generate Revenue for the firm.I leverage my skills in teamwork, strategic insights, and analytics to design and execute effective campaigns on all major digital marketing channels like Meta, LinkedIn, Google as well as Bing. I have close to seven years of experience in the field of digital marketing, working on agency side as well as brand side. I have a proven track record of delivering high quality conversions at an optimum cost using data-driven and customer-centric approaches. I am passionate about learning new trends and technologies in the digital marketing domain and applying them to achieve business goals.

Experience

10 yrs 2 mos

Total Experience

2 yrs

Average Tenure

4 yrs 1 mo

Current Experience

Emeritus

3 roles

Lead Senior Manager - Digital Marketing

Promoted

Jul 2024 – Present · 1 yr 10 mos

Cross-Channel MarketingLeadershipDigital MarketingTeam Management

Senior Manager - Digital Marketing

Promoted

Jul 2023 – Jun 2024 · 11 mos

Digital MarketingTeamwork

Manager - Digital Marketing

Feb 2022 – Jun 2023 · 1 yr 4 mos

Digital AdvertisingDigital Marketing

Sony liv

Assistant Marketing Manager

Apr 2021 – Feb 2022 · 10 mos · Mumbai, Maharashtra, India

Digital MarketingTeamwork

Performics india

Paid Media Manager (Digital Marketing)

Oct 2019 – Apr 2021 · 1 yr 6 mos · Mumbai

Performance marketing of OTT platform Zee5
Implementation and Planning of digital media campaigns
Campaign Performance Monitoring, Analyzing and Reporting
Tracking metrics and Optimizing campaigns for better Return on Investment
Provide recommendations and suggestions to improve campaign performance
Well versed with tools and platforms like Facebook Ads Manager, Google AdWords, AdWords Editor, Google Keyword Planner, SimilarWeb and MS Excel

Account ManagementDigital Marketing

Groupm

Business Manager (Digital Marketing)

May 2018 – Oct 2019 · 1 yr 5 mos · Mumbai Area, India

Performance and branding marketing of various brands like Croma, Shoppers Stop, Red Bull
HUL, Mondelez & Real is a Diamond on Facebook, Instagram, Google Search, Google Display Network and YouTube.
Executing and planning digital media campaigns for the mentioned clientele basis their requirements.
Monitoring campaigns’ performances proactively ensuring the success metrics are met.
Responsible for creating, analysing and sharing campaign reports for all major metrics, goals tracking, revenue tracking and point out key areas of importance in accordance with client goals.
Performing Keyword Research, Building Keywords lists, Providing creative copy suggestions and testing Landing Pages.

Social Media MarketingDigital Marketing

Cognizant technology solutions

Senior Systems Executive

Dec 2012 – Apr 2015 · 2 yrs 4 mos · Pune

Worked in the offshore Application Support Team for my client Wellington Management Company which is a private Investment Management firm.
Provided support to various capital market applications of WMC to ensure smooth functionality and data availability to end users.
Resolved incidents using the ServiceNow tool in a timely manner and within defined SLAs and Handled Application access requests.
Monitored bathces using IBM Tivoli Workload Scheduler wherein I had to keep a check on all the jobs and job streams, their dependencies, start times and ETA’s of files.
Triaged the incidents carefully so that any kind of urgency was not ignored and quality was ensured.
Managed and enhanced the KB’s which could be referred to while dealing with repetitive known issues.
Trained five new members in the team and educated them of the process workflow.

TeamworkIT Infrastructure Management