May 2024 – Apr 2025 · 11 mos

• Built ArcPlay.ai’s industry-first referral program, positioning the company as the go-to rewarded gaming AdTech solution, securing early adoption from top-tier industry executives
• Led the creative strategy, crafting high-converting marketing assets, investor decks, and sales enablement materials that drove strategic conversations with publishers and AdTech investors
• Designed and launched AI-driven lifecycle strategies using Apollo.io, utilizing customer behavior data to optimize engagement and retention by 20%
• Led the email marketing and CRM strategy using Hubspot
• Developed data-driven content strategies including case studies and technical insights, increasing developer engagement and publisher integrations

May 2024 – Mar 2025 · 10 mos · London Area, United Kingdom · Hybrid

• Led the end-to-end student lifecycle marketing strategy across 25+ brands, driving student acquisition, retention, and alumni engagement through AI-driven personalization and automation.
• Own end-to-end CRM and marketing automation strategy, and AI-driven automation, increasing retention rates by 20%
• Launched AI-powered personalization initiatives using various industry tools increasing engagement by 50% and reducing manual overload
• Spearheaded the implementation of a predictive lead scoring model using machine learning, reducing customer churn rates by 15% and increasing overall retention
• Orchestrated the rollout of retention-focused initiatives, including re-engagement campaigns and predictive churn models, leading to a 15% reduction in drop-offs across the application journey
• Collaborate with senior leadership to align lifecycle marketing with business goals, reporting on key performance metrics, ROI, and attribution modeling to inform data-driven decisions

Sep 2023 – Feb 2025 · 1 yr 5 mos · London Area, United Kingdom

• Developed and executed go-to-market strategies, positioning MoneyWell as a leading player in financial wellness and investment solutions for underserved markets.
• Advised on multi-channel growth marketing campaigns, leveraging email, paid media, and content marketing to drive customer acquisition and engagement.
• Optimized lifecycle marketing and CRM strategies, enhancing user retention through personalized, data-driven engagement tactics.
• Led brand storytelling and content strategy, crafting compelling narratives that resonated with investors, financial partners, and end users.

Jan 2023 – Apr 2024 · 1 yr 3 mos

• Owned Hubspot and led lifecycle and email marketing for NA and EMEA, managing campaigns that increased email open rates to 28% and CTR to 5%, strengthening engagement across millions of active users using Hubspot
• Owned field marketing strategy for EMEA, overseeing sponsorships, exhibitor logistics, and speaker recruitment, driving high-value partnerships and brand visibility in the $500B+ mobile ad market
• Optimized database segmentation and governance, reducing bounce rates to below 0.6% and unsubscribe rates to below 0.5%, ensuring best-in-class email hygiene
• Led the end-to-end production of EMEA-focused case studies, from content creation, design, and storytelling to video and social media distribution, increasing regional brand authority and engagement
• Launched high-impact marketing campaigns, propelling market adoption for Curated Marketplace and Consent Management Platform, directly influencing multi-million dollar revenue streams
• Developed high-converting microsites and web pages hitting over 100k sessions each month, leveraging Google Display and LinkedIn Ads to generate thousands of leads, driving measurable ROI and customer acquisition

Jul 2022 – Feb 2023 · 7 mos

• Spearheaded and oversaw the 2022 global holiday gifting initiative for over 1,600 InMobi partners and clients across all regions (NA, EMEA and APAC) and departments.

Jul 2021 – Sep 2022 · 1 yr 2 mos

• Developed and designed custom web experiences and landing pages for new product and research report launches to leverage for global marketing efforts such as paid advertising campaigns (GDN, Facebook Ads, etc.)
• Produced and executed email campaigns for North America, Europe and Middle, including building email templates and designing custom emails using HTML, in addition to copywriting, asset coordination, QA, and managing external distribution using Hubspot and Salesforce
• Manage the day-to-day handling of all NA and EMEA InMobi social media channels such as LinkedIn, Facebook, Twitter, and Instagram, including developing social creatives and videos to promote the organisation’s products and offerings by adapting content to suit different channels
• Supporting all aspects of field marketing events including sponsorship negotiation, exhibitor logistics, speaker recruitment, and creation of presentation decks and keynote talking points

Jul 2020 – Jul 2021 · 1 yr

• North America

May 2019 – Jul 2019 · 2 mos · Bangalore, India

• Managed and monitored various paid campaigns across Google Adwords, Google Display
• Network, and LinkedIn Ads Manager
• Designed creatives for various organic and paid digital campaigns
• Assisted in the creation and implementation of social media campaigns, email campaigns, ebooks, blogs, and newsletters
• Contributed to the creation of case studies, and assisted in the preparation of video case
• studies
• Assisted the marketing team with various daily administrative tasks and marketing operations

Sep 2018 – Apr 2019 · 7 mos

Aug 2018 – Dec 2018 · 4 mos

• Assisted incoming students to plan their classes and schedule for the semester
• Guided them to successfully create a 4-year academic plan with a 94% rate of
• retention for next semester
• Directed them to learning resources and services available on campus

Mar 2018 – Mar 2019 · 1 yr

• Designed and implemented social media strategies for international students and
• students that studied abroad (33% engagement rate of likes/followers)
• Wrote content (blog posts) for international recruitment; produced and aligned the
• content for more brand awareness
• Worked with the admissions department to help increase international recruitment from
• 2% to 4% in the last 2 years
• Planned events and programming related to internationalization and engaged over 40
• students at all events

May 2018 – May 2019 · 1 yr · Bengaluru, Karnataka, India

• Executed high-impact email marketing campaigns, increasing customer adoption by 20% through personalized automation workflows.
• Created an end-to-end self-service customer onboarding workflow, reducing manual intervention by 50% and accelerating customer activation.
• Created technical tutorials and user guides that simplified complex product features, leading to a 25% increase in feature adoption and a 30% boost in customer retention.

Jan 2018 – May 2018 · 4 mos · Redlands, California, United States

• Developed front-end web applications using HTML/CSS for various clients
• Designed and created wireframes and mock-ups of initial website for client feedback
• Redesigned sections of websites to ensure a more user friendly experience

Jan 2018 – Apr 2018 · 3 mos · University of Redlands

• Developed and managed the website; including content and design
• Created social media campaigns for Instagram, Facebook, Soundcloud, Tumblr
• (increased traffic for art submissions)
• Assisted in the execution of the production cycle and coordinated live-streaming
• events on Facebook

Dec 2017 – Apr 2018 · 4 mos · University of Redlands, CA

• Assisted students in acquiring a better understanding of targeted weak areas within
• Economics (100% satisfaction rate based on post session performance surveys)
• Analyzed and maintained records of student's progress to focus on their individual needs

Sep 2016 – Apr 2017 · 7 mos · Campus Diversity & Inclusion

• Generated, edited, and updated daily content on social media platforms and created
• promotion strategies
• Designed templates for print media, online media and focused on in-person class
• announcements to gain traction

Jan 2016 – Dec 2016 · 11 mos · UAE

Feb 2015 – Apr 2015 · 2 mos · Mumbai Metropolitan Region

• Cold called potential customers and produced leads.
• Booked appointments for the sales team.

Aug 2012 – May 2016 · 3 yrs 9 mos

• Conducted Academies on various issues such as "Gender Equality, Future Justice, Climate Change, Sustainable Consumption and Production, Disaster Risk Reduction, Biodiversity Conservation, Stopping Land Degradation, Recycling, Right To Education.
• Conducted Panel Discussion on the topic "Sustainable Consumption: Getting more out of less".
• Conducted Workshops at various schools to help mobilize the youth to make a change.
• Attended several Environment, Sustainability, Energy, Healthy Living, Healthy Eating and other associated Conferences held in Dubai, Sharjah and Abu Dhabi.
• Set up booths and stalls at various social and community events to spread awareness on many sustainable and environmental concepts.
• Spread Awareness through Social Media campaigns as it is the fastest and easiest way to reach out across a larger geographical boundary.
• Went on field Trips to various natural and organic farms, waste management factories, bio reserves, etc to help improve our knowledge on various environmental issues.
• Visited schools, interacted with principals/supervisors, briefed them about Green Hope’s activities and invited their school to attend our conference.
• Interacted with corporates, gave presentations and requested them to sponsor Green Hope’s conferences.
• After several meetings with my president and me, CUMMINS Middle East, a US based multi-national company, agreed to sponsor Green Hope’s activities for the next 5 years at a budget of US$235,000.
• Interacted with government departments such as, Dubai Municipality, Sharjah Municipality, Dubai Electricity and Water Authority, Road and Transport Authority, etc. to seek their approval wherever required to organize events and take part in their events.
• Interviewed potential members who had expressed interest in joining Green Hope to see how passionate they are about environmental causes.
• Collected monthly membership fees and maintained an account of Green Hope’s receipts and payments.