Komala Maran

Co-Founder

Bengaluru, Karnataka, India7 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in data-driven GTM strategies and market research.
Proven track record in SaaS product launches.
Strong focus on aligning strategies with organizational goals.

Stackforce AI infers this person is a SaaS marketing strategist with expertise in market research and growth initiatives.

Contact

Skills

Core Skills

GtmMarket ResearchSales Consulting

Other Skills

SaaSData InsightsStrategic AlliancesLead GenerationSocial SellingCRM ImplementationPrimary ResearchSecondary ResearchMarketingPublic RelationsManagementLeadershipStrategic PlanningDemand GenerationSales

About

LeadStrategus drives my passion for combining data-driven market research with strategic execution. As Head of Go-To-Market and Growth, I collaborate to design innovative GTM strategies, optimizing SaaS models to address evolving customer needs and establish market leadership. My work emphasizes leveraging data insights, building alliances, and staying attuned to industry trends. A B.Tech graduate from IIIT, I’ve honed expertise in market research and GTM planning. My time at LeadStrategus includes designing LinkedIn-based Account-Based Marketing projects and leading SaaS product launches. Committed to driving results, I focus on aligning strategies with organizational goals to foster growth and retention.

Experience

7 yrs 10 mos

Total Experience

6 yrs 8 mos

Average Tenure

7 yrs 3 mos

Current Experience

Leadstrategus

4 roles

Head Go-To-Market & Growth

Promoted

Jul 2024 – Present · 1 yr 10 mos

Leading the design and execution of innovative go-to-market strategies at LeadStrategus, I leverage data-driven insights and optimize SaaS models to fuel growth and establish market leadership in the software industry. My role emphasizes building strategic alliances and ensuring our approach aligns with the latest industry trends and evolving customer needs.

Market ResearchGTMSaaSData InsightsStrategic Alliances

Manager - Market Insights and Open Source Intelligence Practice

Jul 2021 – Sep 2024 · 3 yrs 2 mos

Smarketing Consultant

Jul 2019 – Aug 2021 · 2 yrs 1 mo

LeadStrategus is a boutique Sales & marketing consulting firm. We build real sales pipeline, process, & infrastructure for our customers. We work across the entire Sales & Marketing value chain from hiring, assessment, training, implementing CRM & automation, best practice implementation & change management, and coaching for sales effectiveness.
We are known for our outsourced Social Selling programs that encompass Thought Leadership Content, ABM, & generating buyer interest that give you meetings.
Our Services:
Sales Consulting: Identify & rectify gaps in your sales & marketing value chain | Align Target Revenue → Pipeline → Campaigns | Smarketing Hiring → Enablement → CRM & automation implementation → Sales Go-live → Pipeline cycle | Sales training & mentoring |
Marketing Excellence: Database, Telemarketing, Lead Generation Engines | Inbound, Content & Social Media Programs
Market Advisory & Intelligence: Complex Market Sizing | Market Research & Intelligence | Emerging Tech Market Advisory

Sales ConsultingMarket ResearchLead GenerationSocial SellingCRM Implementation