Nov 2021 – Sep 2025 · 3 yrs 10 mos

• ● Serve as HubSpot Practice Leader, driving product development, crafting comprehensive marketing plans, and owning revenue and profitability goals to establish the company as a leader in marketing automation solutions.
• ● Oversee marketing initiatives for diverse SMB to large tech clients from MSPs to Cloud Providers and Distributors, ensuring tailored strategies for each segment.
• ● Develop integrated marketing plans, define KPIs, and operationalize marketing’s impact on sales.
• ● Directed campaign operations for Broadcom, a $33B global technology company, managing multi-year initiatives.+
• ● Scope high-impact projects, ensuring accurate estimating, creating detailed roadmaps, action plans, and timelines, and maintaining stakeholder alignment through regular communication.
• ● Manage international demand generation campaigns across EMEA and APAC regions, achieving increased lead generation and market penetration in competitive landscapes.
• ● Lead cross-functional teams of strategists and SMEs to execute complex projects and strategies that drive engagement and conversion.
• ● Optimize client marketing operations, including data management, content development, social media, and digital campaigns, providing strategic recommendations that streamline processes and enhance outcomes.
• ● Reconcile monthly client financials, accurately forecasting budgets and resource needs to ensure profitability and sustained client satisfaction.

May 2019 – Nov 2021 · 2 yrs 6 mos

• TSL Marketing is a B2B Tech-focused marketing company that delivers out-of-the-box creative and intentional inbound+outbound strategy. We understand the complexities of working in the channel and managing OEM and distributor relationships.
• Our expertise BEGINS with our ability to help our clients emerge from the rubble by collectively identifying need areas, setting goals and then assembling short-term and long-term marketing plans. In addition to being masters at traditional outbounding by way of phone-facilitated meetings, our most impactful work is accomplished via:
• Search Engine Optimization
• Web Dev & Design
• Focus on User Experience
• Conversion Rate Optimization
• Content Creation & Optimization
• Persona Targeting
• Digital Ads & Calls-to-Action
• In this role, I:
• Implemented demand generation and brand awareness growth motions for Managed Services Providers, Solution Providers, VARs, SaaS companies and OEMs such as IBM, Veeam, NetApp, Cisco
• Executed paid ads campaigns, surveys, email marketing and content creation
• Managed marketing budgets to develop and execute marketing and sales plans for business segments
• Delivered stakeholder business review presentations, facilitated client calls, created agendas and recaps
• Coordinated production team and SMEs to deliver creative and strategic deliverables; resolve project roadblocks
• Worked with graphic designers and writers to establish theme and tone for content

Oct 2017 – May 2019 · 1 yr 7 mos

• ● Managed complex IT Channel dynamics, negotiating and executing multi-faceted cohort campaigns with OEMs and distributors to drive revenue growth via partners.
• ● Developed integrated campaigns—SEO, UX, CRO, and paid media—strategically aligned to client objectives, whether driving qualified demand or elevating brand presence.
• ● Refined TSL’s internal marketing strategy, enhancing social posts, blog content, and paid ad performance.

Mar 2016 – Apr 2017 · 1 yr 1 mo

• ● Managed $375M in annual revenue, driving sales growth and profitability through strategic planning and execution.
• ● Developed and executed comprehensive marketing plans for a $1.5M annual vendor marketing investment, aligning initiatives with business goals to maximize ROI.
• ● Achieved significant revenue growth, increasing HP Print line revenue by 11% and Supplies revenue by 66% year-over-year.
• ● Boosted sales adoption by 22% through targeted marketing strategies, including communication campaigns, events, video production, and sales incentives.
• ● Increased online orders by 10% by optimizing pricing strategies and leveraging product lifecycle insights.
• ● Maximized vendor investment dollars, driving a 30% increase in partner MDF spend by proactively adjusting marketing plans based on business trends.

Mar 2015 – Mar 2016 · 1 yr

• Managed $200M+ of annual sales-in revenue; accountable for sales growth and profitability
• Managed product life cycles and developed comprehensive, actionable marketing plans against a $1.5M annual vendor marketing investment
• Maximized vendor investment dollars by quickly proposing marketing plan adjustments based on business trends and historical data; increased partner MDF spend upwards of 30% in 2016
• Conceptualized, analyzed and interpreted raw data points to uncover new business opportunities

May 2013 – Mar 2015 · 1 yr 10 mos

• ● Consulted IBM Partners on co-op marketing programs, increasing reseller marketing spend by 30% while securing leadership buy-in without direct authority.
• ● Planned and executed rebate-tied development fund projects, driving a 15% increase in SaaS and MSP revenue.
• ● Managed quarterly end-user lead generation campaigns, improved MDF adoption by 15%.

Mar 2012 – May 2013 · 1 yr 2 mos

• ● Drove YoY team revenue growth by 11% (2011–2012) by identifying opportunities for resellers to expand their IBM Software practices through portfolio diversification and targeted demand generation campaigns.
• ● Generated $2M in incremental pipeline revenue in the first year and closed an additional $250K per quarter by advising resellers on leveraging deal registration and rebate programs.
• ● Collaborated with New Accounts, Credit, and Sales teams to enhance the customer experience and streamline processes.

Jun 2011 – Jan 2012 · 7 mos · Tampa, FL

• Discovered and built brand identities from the ground up. Created awareness in the marketplace and increased digital reach; provided strategy and direction based on primary research and analysis.
• + Demonstrated competencies in crafting Agency of Record and Press Releases, website content and collateral; planned and executed grand opening events
• + Continuously monitored online public relations to insure the success of client programs
• + Advised on social media strategies and SEO best practices

Sep 2005 – Jun 2011 · 5 yrs 9 mos · Tampa, FL

• Managed private and group dining sales; planned events from 10 to 400 people. Owned relationships with clients who returned for annual corporate and social events.
• + Increased private dining sales by 32% my first year and an average of 15% year over year thereafter
• + Planned all catering and special events onsite and offsite; managed special event staff during events
• + Crafted marketing materials in collaboration with the corporate and third-party design teams; developed innovative marketing strategies to generate event revenue

Aug 2004 – Sep 2005 · 1 yr 1 mo · Tampa, FL

• LOCATED INSIDE The Westshore Grand, A Tribute Portfolio Hotel
• Responsible for total revenue; targeted corporate, financial, pharmaceutical and social markets for private events.
• Established relationships for repeat business; saturated the Tampa community through menu circulation, concierge visits and prospecting cold calls.
• Networked by joining area associations/organizations and attending events.
• Detailed all events; effectively communicated with staff and clients to precisely fulfill client needs and expectations.
• Managed dining room staff and performed restaurant opening and closing duties when necessary.

Jul 2003 – Aug 2004 · 1 yr 1 mo · Boston, MA (Boston Park Plaza Hotel)

• LOCATED INSIDE The Boston Park Plaza Hotel
• Increased special event sales by an average of 160% each month compared to previous year and established private dining client database; increased repeat client base by 18%.
• Planned and detailed all private dining functions for parties of up to 150 people.
• Created and implemented organizational guidelines and standards of operation for the sales position.

Sep 2002 – Nov 2002 · 2 mos · Warwick, RI

• RADISSON AIRPORT HOTEL
• Rotated in all positions within Banquet kitchen, A la carte kitchen, Banquet dining room and A la carte dining room.
• Reviewed managerial reports, served tables, prepared food for banquets and Bistro, interacted with learned from executive chefs and both banquet and Bistro managers.

Jun 2002 – Aug 2002 · 2 mos · Aegina Island, Greece

• Supervised and performed front desk check-in/check-out procedures for a 43 room boutique hotel.
• Managed maintenance and housekeeping personnel; gained knowledge of standard operating procedures.

May 2000 – Jul 2002 · 2 yrs 2 mos · International

• Aided in creation of vacation packages for South America and Europe; traveled to more than 20 different countries.
• Assisted in contract negotiation with properties in Spain, England and Greece.
• Communicated as liaison between company president and client property contacts.