Jul 2025 – Nov 2025 · 4 mos · Hyderabad, Telangana, India · On-site

• Own end-to-end user acquisition and growth strategy for Overall Android market across Meta, Google, and AppLovin. Working closely with product and tech teams to translate data and user behavior insights into strategies that drive engagement, retention, and monetization. Drove significant improvements in ROAS and user quality through data-backed optimizations and cohort-level insights.
• Played a key role in creative direction, identifying user personas, testing new approaches, and scaling what works.
• Built cohort-level dashboards and performance frameworks using SQL and Looker Studio to monitor quality and optimize spends.
• Focused on combining analytical precision, creative experimentation, and product understanding to deliver measurable growth impact.

Jan 2025 – Jun 2025 · 5 mos · Hyderabad, Telangana, India · On-site

• Worked on optimizing Meta campaigns for Overall Android market, one of the toughest markets to scale efficiently. Collaborated with product and tech to turn user insights into experiments that improved retention and monetization. Built dashboards and used SQL for full cohort level user behavior and performances. Used Firebase for tracking and analysis to guide campaign and creative decisions.