Mahua Das — Co-Founder
In my 18 years working with B2B companies, I've learned that the biggest barriers to growth rarely show up on a dashboard. They're buried in how teams think, decide, and communicate about who they are, who they serve, and why they matter. I've seen even the most capable companies stall, not because of weak products or execution, but because their positioning was unclear. And when positioning isn't clear, these questions always surface: 1. Who are we actually competing against, and what is our one thing that truly sets us apart? 2. How are we losing to competitors who aren't even that good? Why do we always end up competing on price? 3. Which customer is our best customer, and which ones should we say no to? 4. What single, urgent pain point do we solve that our buyers are actively researching and spending budget on? 5. How can we get Sales and Marketing to agree on the definition of a Qualified Lead? 6. If our core positioning is X, does this new feature request help or hurt that claim? 7. Do our existing customers see enough value to easily justify a contract renewal and expansion (upsell/cross-sell)? When these questions go unanswered, growth starts to stall, not because the products aren't good, but because the company begins competing on price instead of value. Marketing loses focus, Sales works harder to justify the deal, and Product teams chase requests that don't reinforce the core story. The issue isn't performance - it's clarity. That's where I help. I work with B2B CEOs, Founders, CMOs, and GTM leaders to turn positioning into a growth engine - using a content strategy that aligns marketing, sales, and product around one straightforward narrative. My approach bridges positioning, content strategy, and go-to-market execution, helping you attract better leads, shorten sales cycles, and scale with confidence. Because in B2B, your content isn't just marketing - it's how your positioning gets experienced every single day. My Core strength - I don't just give strategy, I believe in execution. If you're looking to clarify your positioning and accelerate growth - DM me here on LinkedIn or email hello@brandorbitX.com for a Free Content & Positioning Audit. Visit www.brandorbitx.com for details.
Stackforce AI infers this person is a B2B Marketing Strategist with expertise in positioning and content-driven growth.
Location: Pune, Maharashtra, India
Experience: 17 yrs 10 mos
Skills
- Positioning
- Content Strategy
- Marketing Strategy
- Demand Generation
- Lead Generation
- Seo
- Event Planning
- Marketing
- Media Planning
Career Highlights
- Expert in B2B positioning and content strategy.
- Proven track record in driving revenue growth.
- Strong alignment of marketing and sales strategies.
Work Experience
BrandOrbitX
B2B Positioning & Content Strategy Consultant | BrandOrbitX (9 mos)
Celoxis
Head of Marketing (2 yrs 2 mos)
Tuskr
Head of Marketing (2 yrs 2 mos)
Softlink Global Pvt. Ltd
Head Of Marketing (3 yrs 11 mos)
Head Of Marketing (3 yrs 11 mos)
TVS Supply Chain Solutions Limited India
Marketing Communications Manager (3 yrs 6 mos)
GLIMPSE MAGAZINE (RAHUL SIDHU BUSINESS SERVICES)
BRAND & MARKETING MANAGER since January ‘2014 (2 yrs 1 mo)
ETV Network Pvt. Ltd. (Network 18)
Sr. Marketing Executive (6 yrs 6 mos)
Education
Master's degree at Master School of Management
Master's degree at Calcutta University, Kolkata
CDMM at Digital Vidya
Master of Business Administration - MBA at Master School of Management
M.Com at Calcutta University, Kolkata
CDMM at Digital Vidya
Master of Business Administration - MBA at Master School of Management
Master of Business Administration - MBA at Master School of Management
Master of Business Administration - MBA at Master School of Management
