Aug 2023 – Present · 2 yrs 10 mos · Dubai, United Arab Emirates · Remote

• As a Dubai Business Setup Advisor, I specialize in helping entrepreneurs, startups, and international businesses establish and scale their presence in the UAE. From selecting the right Free Zone or Mainland license to guiding clients through visa processing, banking, and compliance, I provide end-to-end advisory tailored to each business's needs.
• With deep knowledge of UAE regulations, licensing structures, and tax frameworks, I ensure a smooth, transparent, and efficient setup experience. My goal is to empower clients with the tools, resources, and strategic insights needed to launch and grow successfully in Dubai’s dynamic business ecosystem.

Jan 2023 – Jul 2023 · 6 mos · Dubai, United Arab Emirates · On-site

• As the Marketing Manager at HTMi Switzerland Dubai, I oversee the brand’s strategic marketing initiatives to attract students, build institutional partnerships, and elevate HTMi’s presence in the UAE and wider GCC region. I manage end-to-end campaign development across digital, social media, and offline platforms to boost awareness, drive engagement, and increase enrolments.
• My responsibilities include content strategy, lead generation, event marketing, and managing collaborations with schools, universities, and hospitality industry stakeholders. With a deep understanding of the education and hospitality sectors, I create compelling narratives that position HTMi as a premier Swiss hospitality institute in the region.

Jan 2022 – Dec 2022 · 11 mos · Dubai, United Arab Emirates · On-site

• As the Marketing Manager at IBG Consulting, I lead the strategic planning and execution of marketing initiatives to drive brand growth, generate qualified leads, and position IBG as a trusted advisor for business setup in the UAE. I develop and manage multi-channel campaigns across digital, social, and offline platforms, ensuring consistent brand messaging and high ROI.
• My role involves market research, content strategy, performance marketing, and collaboration with sales teams to align marketing efforts with business goals. With a data-driven approach and creative mindset, I focus on building visibility, credibility, and conversions in a highly competitive market.

Apr 2020 – Present · 6 yrs 2 mos · Dubai, United Arab Emirates

• Consultant in strategy - Market Research & Analysis.
• Develop and implement marketing & branding strategy.
• Strategic branding: creation of concepts & storytelling.
• Branding: visual identity, brand guidelines, website.
• Briefing & management of the third parties (PR, digital, media) to ensure the consistency of the message through all the channels.
• Clients: Fitness, Blockchain, Tech, Tourism, F&B, FMCG, hospitality, retail, wellness, corporate, Banking and Media.

Aug 2019 – Dec 2019 · 4 mos · Indore, Madhya Pradesh, India

• 1. Designed and Developed the Recommender System for e-commerce websites using Big Dara Analytics and Machine Learning.
• 2. Used Apache Spark for the development of the recommender system.
• 3. Developed a Data Mining, Data Crawling and Data Visualization Web Application

May 2019 – Jul 2019 · 2 mos · Vadodara, Gujarat, India

• 1. Worked on the Rating Plate Digitization Project to digitize Transformer Rating Plate at Schneider Electric, Vadodara, India.
• 2. Developed a web application using C# for Rating Plate Digitization project and integrated it with
• AutoCAD.

Jan 2018 – Oct 2020 · 2 yrs 9 mos · Indore Area, India

• 1. Built a loyal community and captive audience of Gen-Z (100K Instagram Followers in 12 Months) via user-generated and focused content strategy.
• 2. Coordinated all in-campus and off-campus marketing activities and took charge of handling events and media.
• 3. Implemented new communication ideas to drive in-event guest spending.
• 4. Implemented a signage project to improve the customer journey.
• 5. Project Manager of The Matchmaking Algorithm for hyperlocal Mentor-Mentee Matchmaking
• Platform.
• 6. Project Manager of Demand-Supply Analytics Project using Natural Language Processing and Big Data Analysis.
• 7. Responsible for Marketing Analytics Pipeline Design.

Jan 2016 – Apr 2020 · 4 yrs 3 mos · Indore, Madhya Pradesh, India

• 1. Managed a community of 2000+ Gen-Z Developers as a Community Development Manager of Facebook Developer Circles, Indore.
• 2. Successfully organized and conducted numerous tech events in Indore, India.
• 3. Tech Speaker at various events on topics like Git, GitHub and Data Science.
• 4. Conducted technical workshops in various universities in Indore.