Manuel Arrufat

Founder

Madrid, Spain23 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of Dolnai, enhancing Google Ads visibility.
Expert in reducing CPL and CAC in marketing.
Proven track record in venture capital fundraising.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and advertising strategies.

Contact

Skills

Core Skills

Marketing StrategyAdvertisingInnovation ManagementLean StartupStrategyVenture CapitalBusiness StrategySales Management

Other Skills

Lead GenerationProject ManagementMarketingOperationsFinanceProcess ImprovementBusiness DevelopmentNegotiationEntrepreneurshipDigital MarketingE-commerceStrategic PartnershipsTeam LeadershipMobile MarketingOnline Marketing

About

Google Ads didn’t get worse, it just got harder to see what’s really happening.I help agencies and advertisers stop wasting millions by uncovering the hidden problems Google hides from invisible keywords and dead-weight spend to PMax black-box inefficiencies. How to fix campaigns fast without changing your strategyI built Dolnai to give advertisers full visibility, actionable insights, and executive summaries that turn confusion into profit.📩 Try Dolnai free or book a demo to see what’s really happening in your campaigns.

Experience

23 yrs

Total Experience

3 yrs 10 mos

Average Tenure

9 yrs 4 mos

Current Experience

Dolnai technology

CEO & Founder

Jan 2017 – Present · 9 yrs 4 mos · Madrid, Spain

Unir universidad internacional de la rioja

Marketing & Innovation Director

Jul 2015 – Dec 2016 · 1 yr 5 mos · Madrid

Defined Marketing & Advertising plan to over-achieve business goals
o Decreased dramatically CPL & CAC YoY
o Strong Sales growth YoY
Successfully Implemented complex technological solutions to grow efficiently in B2C acquisition (GAP, DLCK, Lead Ratings, Atribution Model)
Launched the Innovation Centre in UNIR: Implemented cross-functional projects to be ready to capture the next big opportunity in our industry, conquering new territories & markets.

Marketing StrategyAdvertisingSales ManagementLead Generation

Iconversity

COO & Founder

Apr 2012 – May 2015 · 3 yrs 1 mo · Madrid Area, Spain

Implemented the Lean Startup methodology for internal and external processes.
Created and implemented from scratch:
o Marketing, Operations, Finance & Strategy
Built Strategy and Execution Plans for selling the company
Negociated the sale terms with business partners

Lean StartupMarketingOperationsFinanceStrategy

Biicode

CEO

Sep 2011 – Sep 2014 · 3 yrs · Madrid Area, Spain

Set up the company, Articulated Strategy & Raised 1.5 m€ from Venture Capital.
Hired the best Engineering & Operations team in Spain, and set up the foundations to become a global player in the software industry.
Implemented the Lean Startup methodology for internal and external processes.
Created and implemented from scratch:
o Legal, Financial, Marketing, Operations, IP, Branding & Product Strategy partnering with Top players in the industry to become a globlal player.
Awarded as Best Technological Company in Spain in IBM Smart Camp, and European finalist.

Venture CapitalStrategyOperationsMarketing

Instituto de empresa business school

Professor of Marketing

May 2008 – Apr 2010 · 1 yr 11 mos

Marketing professor

Google

Agency Sales Director

Jul 2003 – Jun 2011 · 7 yrs 11 mos · Madrid

Articulated and executed the Industry Business Plan
o Achievements: Continued growth QoQ of my industry business ahead of the average company growth.
Industry Strategy Implementation, negociating with C-Level executives of the main Media Agencies
o Achievements: Focus on “Key Activities” and managed to maximize resources to achieve superior ROE against the recorded European average.
Defined and implemented a national strategy for agencies in line with the overall Google strategy.

Business StrategySales ManagementNegotiation