Mariam Shareef

Product Marketing Manager

Hyderabad, Telangana, India9 yrs 2 mos experience

Highly Stable

Key Highlights

9+ years of experience in strategic marketing.
Expert in transforming product features into customer value.
Passionate about human-centered storytelling.

Stackforce AI infers this person is a strategic marketer in the SaaS and B2B sectors with a focus on content and brand strategy.

Contact

Skills

Core Skills

Marketing StrategyGtm StrategyContent StrategyProduct MarketingContent MarketingUser ExperienceBrand BuildingConsultingStrategy

Other Skills

AdvertorialsAnalytical SkillsB2B MarketingBrand ManagementBranding & IdentityBusiness-to-Business (B2B)Campaign ManagementCommunicationCopywritingCustomer Experience ManagementData AnalysisDecision-MakingDigital Communication StrategyDigital MarketingEmail Marketing

About

Human. Empathetic storyteller. Strategic marketer. Builder of brands that resonate. I work behind the scenes, blending the art of storytelling with the science of strategy, to shape narratives that move people and grow businesses. Whether it's launching new products, crafting brand stories, or leading integrated campaigns, I bring clarity, creativity, and heart to the table. I specialize in distilling complex ideas into human-centered messaging that connects, not just converts. From content ecosystems and thought leadership to GTM strategies and demand generation, my work sits at the intersection of business goals and customer truth. What I do best: • Transform abstract product features into compelling customer value • Align cross-functional teams around a powerful brand narrative • Use insights, intuition, and data to drive measurable impact 9+ years of experience, an MBA in Marketing and Finance from the University of Hyderabad, I’ve had the privilege of partnering with visionary founders, CXOs, and teams at startups and global brands including Sotobiz, Tanla, Zenoti, Rizzle, Deloitte, Aditya Birla Group, and Knockri. I’m passionate about turning ideas into influence and making marketing feel a little more human along the way.

Experience

9 yrs 2 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 3 mos

Current Experience

Softobiz

Marketing & Brand Strategy - EW

Mar 2025 – Present · 1 yr 3 mos

Leading comprehensive product marketing strategy, GTM execution, and revenue-generating campaigns.

Marketing StrategyGTM executionRevenue-generating campaignsGTM Strategy

Tanla platforms limited

Content Manager

Mar 2024 – Mar 2025 · 1 yr · Hyderabad, Telangana, India · On-site

Drove Content Strategy and Product Marketing at Tanla with the aim to support the best-in-class innovation by creating content focused on product-led growth, developing brand resonance and providing an immersive stakeholder experience. I worked with the CEO’s office, CXOs, Product, Innovation, Design, Talent and Customer Success to craft impactful content and positioning for Tanla's products.

Digital Communication StrategyCommunicationSoftware as a Service (SaaS)Decision-MakingLead GenerationGo-to-Market Strategy+24

Zenoti

Content and Customer Education

May 2020 – Mar 2024 · 3 yrs 10 mos

Championed content and customer education efforts across the organization for US, Europe and APAC spa, medspa, salon, and fitness enterprises, collaborated with global teams, tech leadership, product teams, designers and marketers to bring products and new features to life.

Knockri | skills based hiring & promotions

Advisor

Feb 2020 – Apr 2020 · 2 mos · Hyderabad, Telangana, India

Joined as a advisor and consultant for ThinkReal (a bootstrapped real estate SAAS startup) and Knockri (a hiring assessment tool) and helped build their remote user studies team. Conducted validation studies for Knockri, researched and mapped candidate behaviours to help build measurable and inclusive hiring experiences for Knockri’s clients

Marketing StrategyProblem SolvingPerformance MetricsStrategyWeb Content WritingContent Marketing+2

Rizzle

Content Marketing Manager

Jun 2019 – May 2020 · 11 mos · Greater Hyderabad Area

Joined during the early phase of the product as the founding team, developed content strategy for Rizzle and helped enhance user experience to grow the number of retained users to 5 million and 10 million downloads on Google Play Store in US and India markets. Managed and lead a group of 15 content strategists, graphic designers, digital marketers and community managers.

Digital Communication StrategyCommunicationDecision-MakingLead GenerationGo-to-Market StrategyPay Per Click (PPC)+20

Freelance

Independent Consultant

Jan 2018 – Mar 2020 · 2 yrs 2 mos · Hyderabad, Telangana, India

Provided freelance writing services and helped build a content strategy for start-ups - Bombay Running, Svaadheen, DigitalTod, ProPal, WeMeets (a new online video-calling platform similar to Zoom), Dramatic Productions, Sri Gayathri Education Group, Pista House Group, Anveya Living.

Marketing StrategyProblem SolvingPerformance MetricsBrand BuildingStrategyWeb Content Writing+3

Deloitte

Consultant

Apr 2017 – Jul 2018 · 1 yr 3 mos · Greater Hyderabad Area

Worked with Houston’s largest US Oil and Gas corporations, private equity clients, and power energy sector. Prepared corporation and partnership tax and audit proposals, and documents, and reviewed legal documents for US-based power generation corporations. Performed content reviews, edit for syntax and corrected data on financial reports received from clients for evaluation of year-end profit/loss, tax liabilities, required tax deductions and reconciliation of tax work papers.

Decision-MakingOperational ExcellenceResource AllocationLaunchesProblem SolvingStrategy+1

Aditya birla group

Management Intern

May 2016 – Jul 2016 · 2 mos · Greater Hyderabad Area

Supported Relationship Managers with Wealth Management Advisory, Financial Planning of Individual Allocation of Assets, Portfolio Management Services (PMS), Systematic Investment Planning (SIP) and Real Estate Advisory. Managed the company's database structure using MS Excel for storing and managing crucial data.