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Martina Nakova

Business Development Executive

Sofia, Sofia City, Bulgaria15 yrs 9 mos experience
Highly Stable

Key Highlights

  • Expert in Channel Management and Partner Ecosystem Growth
  • Proven track record in Sales Process Optimization
  • Strong focus on Customer Relationship Management and Retention
Stackforce AI infers this person is a SaaS Channel Management expert with a strong focus on partner relationships and sales optimization.

Contact

Skills

Core Skills

Channel ManagementSales Process SupportPartner RecruitmentNew Client AcquisitionEnd-to-end Sales ManagementQuota ManagementCustomer Relationship ManagementSales Cycle ManagementCustomer ServiceIncident ManagementSla Management

Other Skills

Quality ControlSales Pipeline ManagementPartner Recruitment and OnboardingSales SupportDistributor ManagementBusiness PlanningPerformance ReviewsChannel MarketingCross-Team CollaborationPresentationsCommunicationProblem SolvingMetrics and ReportingSales Process OptimizationCustomer Success and Support

About

With a deep background in Channel Management, I’ve transitioned into a global role focused on the most critical part of the delivery chain: Subcontractor Partners. I thrive in the space where strategy meets execution—ensuring our global partner program isn't just a list of names, but a high-performing engine.

Experience

15 yrs 9 mos
Total Experience
3 yrs 6 mos
Average Tenure
1 yr 9 mos
Current Experience

Suse

Global Services Partner Manager

Aug 2024Present · 1 yr 9 mos

Ermetix

Head of Channel, EMEA

Aug 2023Aug 2024 · 1 yr

Quality ControlSales Pipeline ManagementChannel ManagementSales Process Support

Progress

3 roles

Senior Channel Manager, Italy

Promoted

Dec 2019Jul 2023 · 3 yrs 7 mos

  • Highly experienced Senior Channel Manager, with focus on managing and expanding Progress' partner ecosystem in Italy and driving business growth through strategic partner relationships and effective channel management.
  • Key Responsibilities:
  • Partner Management: Manage existing Progress partners in Italy, helping them grow their business through Progress' solutions.
  • Partner Recruitment and Onboarding: Recruit and onboard new partners, including VARs, ISVs, VLAs, MSPs, Telcos, OEMs, Subcontractors.
  • Sales Support: Provide ongoing support to partners throughout the sales process.
  • Company Representation: Present Progress as a company, including its vision and portfolio of solutions, at webinars and events.
  • Distributor Management: Oversee and manage distributors at a regional level.
  • Business Planning: Create and execute business plans for distributors and partners.
  • Performance Reviews: Conduct regular monthly, quarterly, and annual business reviews with internal stakeholders, partners, and distributors.
  • Channel Marketing: Develop and execute channel marketing plans and activities.
  • Cross-Team Collaboration: Collaborate with Marketing, Legal, Professional Services, Pre-Sales, Inside Sales, and BDR teams to ensure cohesive and effective channel strategies.
Quality ControlSales Pipeline ManagementPartner Recruitment and OnboardingSales SupportDistributor ManagementBusiness Planning+5

Direct Sales Executive, UK&I - Sitefinity Product Line

Jan 2019Dec 2019 · 11 mos

  • Specialized in identifying new opportunities, managing the entire sales process, and ensuring client success post-sale. My goal was to deliver tailored SaaS solutions that provide significant value to our clients.
  • Key Responsibilities:
  • New Client Acquisition: Find and engage new Sitefinity clients, highlighting the numerous advantages of Sitefinity’s offerings.
  • End-to-End Sales Management: Manage the complete sales process from initial client scouting to successful deal closure, ensuring a seamless experience.
  • Post-Sale Support: Assist clients in the initial post-sale phase to ensure they are prepared to implement the solution and realize its benefits.
  • Project Scouting: Identify and pursue comprehensive projects that include both SaaS solutions and services.
  • Sales Process Management: Oversee the sales process from discovery (understanding client needs and required services) to internal evaluation and coordination with the appropriate team or partner to deliver the services.
Sales Pipeline ManagementPresentationsNew Client AcquisitionEnd-to-End Sales Management

Renewals Sales executive, EMEA - Sitefinity product line

Feb 2018Dec 2018 · 10 mos

  • Having a strong focus on optimizing processes and enhancing team collaboration, I managed the renewals process for the entire EMEA region, ensuring high customer retention and identifying opportunities for cross-selling and upselling.
  • Key Responsibilities:
  • Quota Management: Manage and achieve annual renewal quotas for the EMEA region, ensuring consistent revenue retention and growth.
  • Process Optimization: Update and streamline existing processes to improve efficiency and communication across teams, leading to optimal results.
  • Cross-Selling and Upselling: Identify and leverage opportunities for cross-selling and upselling to maximize customer value and revenue.
  • Customer Relationship Management: Maintain strong relationships with existing clients, addressing their needs and ensuring satisfaction throughout the renewal process.
  • Collaboration: Work closely with sales, customer success, and other internal teams to ensure a seamless renewal experience and address any potential issues proactively.
  • Performance Tracking: Monitor and report on key performance metrics related to renewals, providing insights and recommendations for continuous improvement.
Sales Pipeline ManagementPresentationsQuota ManagementCustomer Relationship Management

Hostway corporation

2 roles

Sales Executive, US Market

Promoted

Jul 2014Jan 2018 · 3 yrs 6 mos · Sofia, Bulgaria

  • With expertise in selling Cloud Hosting Solutions, Business Applications, and Professional Services, I excel at building lasting client relationships and driving revenue growth through strategic upselling and cross-selling.
  • Key Responsibilities:
  • Customer Relationship Management: Build, develop, and maintain close relationships with existing customers, maintaining a revenue base through product and services upsell and cross-sells.
  • Client Needs Assessment: Work closely with customers to understand their needs and pain points and position possible solutions from Hostway’s offerings.
  • New Customer Acquisition: Scout for new customers and present Hostway’s portfolio of products and services.
  • Sales Cycle Management: Provide an outstanding customer experience by overseeing the entire sales cycle from initial discovery of customer needs to successful delivery of products and services.
  • Customer Support: Enhance the client experience by providing exceptional customer support.
  • Sales Opportunity Tracking: Maintain an accurate record of all sales opportunities throughout the sales process within Salesforce and other CRM systems.
  • Performance Monitoring: Monitor the performance activities of each account on a regular basis.
  • Cross-Functional Collaboration: Work closely with Pre-Sales, Professional Services, Marketing, Product Management, and BDR teams to ensure a smooth sales process and continuous improvement of internal processes and services.
Sales Pipeline ManagementPresentationsCustomer Relationship ManagementSales Cycle Management

Customer Service/Billing agent

Oct 2012Jul 2014 · 1 yr 9 mos · Sofia, Bulgaria

  • As a Customer Service/Billing agent, I was responsible for the resolution of clients' payment disputes and was acting as an Account manager for major clients.
CommunicationProblem SolvingCustomer Service

Hewlett-packard

Incident Lifecycle Coordinator

Jan 2010Jun 2012 · 2 yrs 5 mos

  • Key Responsibilities:
  • Metrics Coordination: Oversee and coordinate metrics and lifecycle events for the Global Operation Center in Sofia.
  • SLA Management: Mobilize analysts to meet customer SLA (Service Level Agreement) requirements effectively.
  • Team Coordination: Develop and coordinate activities, assist teams with incident management issues, and ensure efficient incident resolution.
  • Report Preparation: Prepare and analyze daily, weekly, and monthly reports to monitor performance and identify improvement areas.
  • Customer Communication: Conduct daily calls with customers to synchronize the status of key events and ensure transparency.
  • Proactive Problem Management: Assist teams with proactive problem management to prevent the recurrence of incidents.
PresentationsCommunicationIncident ManagementSLA Management

Education

Sofia University St. Kliment Ohridski

Portuguese Language and Literature

Jan 2012Jan 2014

31th Language School "Ivan Vazov"

Jan 2009Present

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