Mathieu Ceccarelli

Founder

France17 yrs 11 mos experience

Highly Stable

Key Highlights

Over 10 years of experience in Paid Marketing.
Founded North& to enhance digital advertising strategies.
Worked with 100+ clients including major tech companies.

Stackforce AI infers this person is a Paid Marketing and Data Marketing expert in the Fintech and SaaS industries.

Contact

Skills

Core Skills

Paid MarketingData MarketingCustomer AcquisitionDigital Marketing StrategyDigital Marketing EducationUser AcquisitionUser Acquisition Strategy

Other Skills

Google AdsMeta AdsLinkedIn AdsCampaign ManagementData IntegrationMarketing AnalyticsData VisualizationFacebook AdsGrowth HackingCROGoogle AnalyticsData AnalysisAdwordsTraffic ManagementBusiness Intelligence

About

Depuis 10+ ans, j'aide les acteurs de la French Tech et les grands groupes à augmenter leurs revenus grâce au Paid Marketing. J'ai travaillé avec 100+ clients, parmi lesquels Brevo (ex-Sendinblue), Qonto, Ringover, Ankorstore, Bankin', Cityscoot, DS Automobiles, N2F, Stéphane Plaza Immobilier, Mercier, Max&Moi, Psychologies. ----- En 2023, j'ai créé North& avec Gaurav Arora (ex-Brevo). Entre agence et cabinet de conseil, nous proposons une approche méticuleuse et un niveau d'expertise avancé dans la gestion des campagnes publicitaires digitales. Nous aidons les entreprises à : 📈 Générer de la croissance via Google Ads, Meta Ads, LinkedIn Ads, etc. 📊 Augmenter significativement le ROI de leurs campagnes 🎯 Affiner leur vision stratégique de ces canaux payants Nos services : 1️⃣ SEA & Social Ads 👉 Gestion de campagnes 🧑‍💻 👉 Audits avancés 📑 👉 Supervision stratégique 🤝 2️⃣ Data Marketing 👉 Data Integration & Enhancement 🔢 👉 Marketing Analytics (Tracking, Attribution, Performance) 📊 👉 Data visualization 📶 Si ces sujets font écho chez vous, je serai ravi d'en parler avec vous.

Experience

17 yrs 11 mos

Total Experience

3 yrs 1 mo

Average Tenure

2 yrs 8 mos

Current Experience

North& - paid marketing & data marketing

Fondateur

Sep 2023 – Present · 2 yrs 8 mos · Remote

Nous aidons les annonceurs sur Google Ads, Meta Ads, LinkedIn Ads, etc. à :
📈 Trouver des opportunités de croissance
📊 Optimiser significativement le ROI de leurs campagnes
Nous accompagnons les annonceurs dont les budgets annuels dépassent 50 000€ 💶.
Avec North&, nous voulons redonner aux décideurs marketing maîtrise et sérénité dans le pilotage de leurs campagnes 😁.
Nos services :
1️⃣ Paid Marketing (Search Ads & Social Ads)
👉 Gestion de campagnes 🧑‍💻
👉 Audits avancés 📑
👉 Supervision stratégique 🤝
2️⃣ Data Marketing
👉 Data Integration & Enhancement 🔢
👉 Marketing Analytics (Tracking, Attribution, Performance) 📊
👉 Data visualization 📶

Google AdsMeta AdsLinkedIn AdsCampaign ManagementData IntegrationMarketing Analytics+3

Media institute

Intervenant SEA & Analytics

Nov 2017 – Oct 2019 · 1 yr 11 mos · Paris Area, France

Formations pour accompagner les étudiants en alternance aux certifications Google Adwords et Google Analytics

Google AdsGoogle AnalyticsDigital Marketing Education

Mathieu ceccarelli - trouver la voie de votre acquisition

Consultant Marketing Digital

Sep 2016 – Dec 2023 · 7 yrs 3 mos · Paris Area, France

Depuis près de 10 ans, j'aide des acteurs de la French Tech et des grands groupes à acquérir davantage de clients.
Mes principaux clients sont : Qonto, Sendinblue, Cityscoot, Ankorstore, Bankin', Psychologies, SportEasy, DS Automobiles, LeCab, Pitchy.
ACQUISITION
Conseil en stratégie d'acquisition
Gestion de campagnes SEA (Google Ads)
Gestion de campagnes réseaux sociaux (Facebook Ads, LinkedIn Ads)
Growth Hacking
CRO : Optimisation des taux de conversion (Landing pages, A/B tests, etc.)
DATA ANALYSE - BUSINESS INTELLIGENCE
Mise en place d'outils de Data Visualisation (Qlik, Tableau)
Analyse et suivi Google Analytics
Définition et optimisation de KPIs (Churn, CAC, LTV)
Voici quelques exemples de missions menées depuis 2016 :
QONTO
Gestion des campagnes Google Ads
SENDINBLUE
Supervision et gestion des campagnes Google Ads
Analyse des données marketing
Modélisation et restitution des données marketing via Qlik Sense
Préparation de la donnée via un DSS
PSYCHOLOGIES
Gestion des campagnes Google Adwords
Gestion des campagnes Facebook Ads/Instagram
LECAB
Supervision de l'agence en charge des campagnes
Optimisation des canaux d'acquisition
Optimisation de l'allocation budgétaire
CITYSCOOT
Création de dashboards de suivi des KPI dans un outil de BI (Tableau)
Modélisation des données marketing
DS AUTOMOBILES - PSA
Mission Growth Hacking
Supervision de la stratégie d'acquisition
Optimisation des entonnoirs de conversion
SPORTEASY
Gestion des campagnes Google Adwords
Modélisation de données marketing
Mise en place de dashboards de suivi des KPI dans un outil de BI (Qlik)
MIRAE PARIS - SITE E-COMMERCE
Gestion des campagnes Google Adwords
Gestion des campagnes Facebook/Instagram

Google AdsFacebook AdsLinkedIn AdsGrowth HackingCROData Visualization+3

Brevo

Head of Growth and Performance

Sep 2014 – Aug 2016 · 1 yr 11 mos · Paris Area, France

Significantly increase the user acquisition from Adwords and help to grow SendinBlue's revenues (multiplied by 4 in less than 2 years)
User Acquisition - Traffic Management
Manage online SEM campaigns (Adwords for a 800K€/year budget, Bing, Facebook, Twitter)
Grow Sendinblue's traffic (guest blogging, backlinks, B2B platform, affiliation, etc.)
Optimize conversion rates (landing pages, A/B testing, etc.)
Performance - Business Intelligence
Combine database information
Process and display data on BI tools such as Chartio and Qlik
Measure and analyze KPI (especially during a fund raising process)
Monitor and optimize the ROI of SEM campaigns
Provide live and offline dahsboards to monitor our KPI

AdwordsTraffic ManagementBusiness IntelligenceKPI AnalysisUser Acquisition

Sporteasy - www.sporteasy.net

Web Marketing Manager

Jun 2013 – Sep 2014 · 1 yr 3 mos · Paris Area, France

Helped SportEasy to grow its user acquisition from 200 new users per day to 800
Deployed strategy for user acquisition
Managed SEM campaigns (Adwords, Facebook)
Optimized SEO
Ran growth hack actions (awards, backlinks, PR, etc.)
Optimized the end-to-end web funnel through web analytics
Launched and contributed to the blog on Wordpress (http://blog.sporteasy.net/)
Wrote marketing content (newsletters, email marketing campaigns and blog articles)

SEMSEOGrowth HackingWeb AnalyticsUser Acquisition Strategy

Nexar capital group, alternative investment management

Responsible for Strategic and Operational Marketing - Europe

May 2009 – Feb 2013 · 3 yrs 9 mos · Paris Area, France

Participated in Nexar’s creation with ex-Société Générale team members
Managed a marketing team of 3 persons
Elaborated sales’ speeches and marketing materials with senior executives
Led on RFP projects
Prepared corporate pitchbooks for growth operations
Worked on quantitative studies and benchmark comparisons
Set up sales support tools in collaboration with the senior management

Société générale asset management inc.

2 roles

Analyst/Research and Marketing

Promoted

Nov 2007 – Apr 2009 · 1 yr 5 mos

Analyzed hedge fund managers
Wrote investment memos
Elaborated product presentations for the sales & marketing teams
Ran performance calculations, portfolio simulations and comparative analysis
Coordinated information between the investment team in the US and the sales team in France

Sales Team - Hedge Funds

Jan 2007 – Oct 2007 · 9 mos

Elaborated marketing materials and produced investor reports
Supported sales team for institutional clients
Interacted with clients for investments’ updates
Followed-up on institutional clients’ dedicated portfolios

Eurosport

Channel Programming, Audience Analysis

Jan 2005 – Feb 2006 · 1 yr 1 mo · Paris Area, France

Selected and optimized the program schedule for the French channel
(2005: Eurosport became the first satellite and cable channel in France)
Analyzed daily and semi-annual audiences; improved program time slots and top performing programs’ audiences
Performed studies on TV viewers’ behavior and local sport trends.
Followed-up on French TV rights, main sport events and business intelligence on competitive channels
Ran studies on new programs for a potential broadcasting