Nov 2024 – Jul 2025 · 8 mos · Greater London, England, United Kingdom · Hybrid

• At Deepki, I worked at the intersection of ESG strategy, stakeholder engagement, and market development—supporting real estate investors and asset managers in navigating the transition to net zero.
• My role focused on translating ESG data and regulatory developments—including CSRD, GRESB, SFDR, EU Taxonomy, EPRA, and TCFD—into actionable outreach strategies across the Netherlands and the UK. I mapped complex stakeholder ecosystems, identified transformation triggers, and collaborated with cross-functional teams to refine messaging and uncover new buying groups.
• This was a consultative role requiring in-depth research, strategic thinking, and the ability to connect the dots across sustainability, finance, and technology. I also engaged with ESG and finance teams to explore how AI could be embedded into their strategies—enhancing reporting, scenario modelling, and decision-making.
• Key contributions:
• Designed go-to-market strategies for 200+ investor accounts aligned with ESG priorities and regulatory timelines
• Led stakeholder engagement across ESG, finance, and sustainability teams to explore AI integration
• Achieved 66% conversion from qualified meetings to sales opportunities through persona-led outreach
• Improved CRM hygiene and segmentation to support targeted campaigns
• Shared insights with HQ on personas, objections, and ESG messaging improvements
• Supported MIPIM 2025, converting 30% of invited prospects into meetings or attendees
• Identified cross-sell opportunities across ESG, asset management, and sustainability teams
• Re-engaged inactive accounts through event-led and trigger-based outreach
• A/B tested messaging variants, improving email open and response rates
• This experience strengthened my ability to lead transformation conversations, connect ESG strategy to business outcomes, and collaborate across functions to drive sustainable growth.

Sep 2023 – Nov 2024 · 1 yr 2 mos · London, England, United Kingdom · Hybrid

• Joined as a founding member of SER Group’s outbound go-to-market team for the UK and Nordics, supporting growth for Doxis—an enterprise content management (ECM) platform helping organisations digitise processes, automate workflows, and stay compliant.
• I built outbound workflows, outreach strategies, and vertical engagement models from the ground up. The role involved close collaboration with marketing, sales operations, events, and solution engineering to shape GTM execution across regulated industries.
• Role ended due to economic downturn and global GTM restructuring.
• Key contributions:
• Built the UK & Nordics GTM motion from scratch, including workflows, cadences, and ICP strategies
• Led strategic outreach across six verticals, engaging transformation and IT stakeholders
• Exceeded pipeline targets across four consecutive quarters
• Supported cross-functional GTM campaigns and demo preparation
• Onboarded new SDRs with documented playbooks and enablement materials
• This role strengthened my ability to lead GTM strategy, scale outreach models, and drive enterprise engagement across complex stakeholder landscapes.

Sep 2022 – Aug 2023 · 11 mos · London, England, United Kingdom · On-site

• I joined as one of the first members of Moss’s UK Commercial team to help launch a German-born spend management platform into a new market. My focus was on building outbound strategy, engaging senior finance leaders, and creating the first wave of pipeline for the UK.
• I worked directly with CFOs, finance directors, and controllers to understand their spend management challenges and position Moss’s solution as a driver of efficiency, control, and visibility.
• This role ended due to a 15% global reduction in headcount.
• Key contributions:
• Consistently achieved 80–150% of target (average 113%) across four quarters
• Built 100% outbound pipeline through tailored outreach and persona research
• Opened conversations with brands including what3words, Pizza Pilgrims, and The Connaught Hotel
• Helped localise Moss’s value proposition and messaging for UK finance audiences
• Collaborated with AEs on discovery, qualification, and onboarding of early UK clients
• Shared outbound frameworks and insights that supported new SDR hires
• This experience shaped my ability to connect strategy with execution and laid the groundwork for my later roles leading go-to-market and transformation initiatives.

May 2021 – Aug 2022 · 1 yr 3 mos · London, England, United Kingdom · Remote

• I joined N3 to support pipeline generation for Palo Alto Networks and continued under Accenture following its acquisition. My focus was on driving growth for Prisma Cloud across the EMEA region, collaborating with regional sales and marketing teams to accelerate enterprise adoption.
• The role required blending commercial strategy with technical understanding — engaging CISOs, cloud architects, and IT security leaders to strengthen resilience, governance, and compliance across multi-cloud environments.
• Key contributions:
• Ranked in the top 10% of global inside sales contributors, exceeding KPIs by 140%
• Converted 65% of qualified meetings into sales-accepted opportunities (avg. deal: ~$827K; cycle ~7 months)
• Managed ~100 enterprise accounts monthly across UK&I, Eastern Europe, MEA, Benelux, Baltics, and Nordics
• Achieved a 24% cold call to conversation rate (vs. 15% industry average) through research-led targeting
• Improved inbound response time by 38% through closer alignment with regional sales managers
• Shared insights that helped shape five new persona-based cadences for underpenetrated markets
• This role built my foundation in enterprise sales strategy, stakeholder alignment, and the commercial side of cloud transformation — experience that shaped my transition into go-to-market and digital transformation leadership.

May 2020 – May 2021 · 1 yr

• Houzen was a London-based PropTech startup combining AI and real-time data to reshape residential real estate. Its platform connects landlords, agents, and tenants — using machine learning to match properties with the right agents in seconds.
• The goal? To let properties within 3–5 days and sell within 28, all while increasing transparency and speed for every party involved. By pre-negotiating agent fees (typically ~6.5% vs. 8–10% market average), Houzen helped institutional landlords reduce vacancy and streamline the letting process.
• After proving myself in account delivery, I was asked to step up and lead our B2B partnerships effort. My goal? Expand our property supply network, improve deal flow, and make sure our biggest partners saw results quickly.
• Built and managed 10–15 partnerships at a time with firms like JLL, Savills, CBRE, and Berkeley Group
• Signed 40+ new property portfolios and grew total platform inventory by ~30% in under 6 months
• Negotiated fee agreements (avg. 6.5%) and onboarding timelines to improve partner satisfaction and retention
• Worked closely with marketing on outbound campaigns (email & calls) — helped source warm leads and wrote copy for outreach
• Set up a basic partner performance dashboard using Excel + CRM exports to track conversions, response times, and matching success
• Reduced back-and-forth with ops by standardising CRM fields and tickets in our internal Django system
• Reported weekly to the Founder with key updates: top-performing partners, pipeline progress, and blockers

Oct 2019 – May 2020 · 7 mos

• Joined to help our clients (asset managers & landlords) fill units fast and keep properties moving. It was part client success, part hustle — wearing a lot of hats at an early-stage startup.
• Managed 5–8 live residential developments, including Sailmakers (Canary Wharf) and Pioneer Point (Ilford)
• Coordinated with 50+ estate agents across London to place tenants in 3–5 days and buyers within 28 days
• Achieved 90% fill rate across managed accounts by maintaining momentum with agents and keeping clients in the loop
• Regularly sent performance updates and booking forecasts to asset managers — led to 100% client renewal rate during my time
• Helped spot early bugs in the platform and passed feedback to product team to improve agent match algorithm
• Worked closely with sales and ops to fine-tune our onboarding flow and improve data hygiene in our CRM
• Supported lead sourcing for new clients through research, cold outreach, and attending a few face-to-face agency visits

Mar 2018 – Oct 2019 · 1 yr 7 mos · London, United Kingdom · On-site

• I earned Harrods' 'Store Approval,' recognized for consistently upholding their luxury brand and service standards.
• I provided seamless and welcoming service, building rapport to drive sales and enhance guest experiences.
• I managed stock accurately, conducted regular counts, and minimized wastage.
• I ensured compliance with health, safety, and food standards, sharing best practices with my team.
• I stepped up during peak times, ensuring continuous service and actively contributed ideas to improve guest satisfaction and revenue.

Oct 2016 – Mar 2018 · 1 yr 5 mos · London, United Kingdom · On-site

• I was honoured as 'Employee of the Month' multiple times for outstanding customer service and recognized as a top seller for my sales expertise.
• I delivered exceptional guest experiences, often highlighted in TripAdvisor reviews for my seamless and welcoming service.
• I focused on engaging with customers to boost sales through thoughtful recommendations, contributing to revenue growth.
• I managed stock to maintain full menu availability, ensuring timely replenishment and rotation.
• I resolved customer concerns professionally and shared feedback with management to improve service.
• I adhered to strict health, safety, and food handling standards and maintained accurate order and transaction processing.