Mar 2020 – Jun 2021 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Won ET Brand Equity 2020 Award for Best B2B campaign
• Responsible for handling B2B and B2C digital charters for global organizations with > 10 million INR in billings
• Managing end-to-end marketing efforts from performance, GTM, social and demand-generation
• Crafting content and storytelling strategy for clients across digital channels
• Consulting on brand-building amplification and media & PR strategy
• Digital strategy for high-performance campaigns
• Campaign manager across search, social, and demand networks
• Executed successful campaigns for B2B branding, sales pipeline generation, recruitment marketing, leadership branding with more than 50mn impressions and 1000+ MQLs
• Clients managed: Global retail major, Global automotive major, India's fastest growing fin-tech among others

Oct 2018 – Mar 2020 · 1 yr 5 mos · Bengaluru Area, India

Mar 2018 – Dec 2018 · 9 mos · Greater Delhi Area

• Working as a special stories writer at the Business Standard Delhi bureau.
• Responsible for covering banking, finance, economy and policy.
• Writing on the intersection of technology, finance and human behaviour while covering subjects like Aadhaar, lending, fintech and data privacy.

Jun 2017 – Dec 2017 · 6 mos · Delhi

Nov 2016 – Jun 2017 · 7 mos · Mumbai Area, India

Oct 2014 – Oct 2016 · 2 yrs · Delhi

Jun 2014 – Sep 2014 · 3 mos · Delhi

• Editing content received through submissions by interns, general readers and guest authors.
• Publishing articles after curating and validation of facts and claims
• Covering important issues and campaigns through articles regularly
• Representing the platform in various events including NDTV shows etc
• Other day to day editorial tasks that include collecting, planning, writing and investigating content.

Nov 2013 – May 2014 · 6 mos · Delhi

• YouthKiAwaaz.com or Youth Ki Awaaz is an Indian English-language, youth run news and views blog and mobile service founded in 2008 with focus on Politics, Society, Environment and more issues - creating a channel for young Indians to voice themselves. An emerging online and mobile views platform and a pioneer in collaborative journalism. Youth Ki Awaaz also runs India's first ever mobile service for young people to dial-in a number (Phone number: 09310952952) and record their opinions.
• Responsibilities include:
• Editing content received through submissions by interns, general readers and guest authors.
• Publishing articles after curating and validation of facts and claims
• Covering important issues and campaigns through articles regularly
• Representing the platform in various events including NDTV shows etc
• Other day to day editorial tasks that include collecting, planning, writing and investigating content.
• Some of the posts published: http://www.youthkiawaaz.com/author/mayank_jain/

Sep 2013 – Nov 2013 · 2 mos

• Finance Reporter at Vyapaari.in, a business unit of R V Media Inc. Vyapaari.in works with the objective of promoting entrepreneurship in India and helping entrepreneurs grow and succeed in their businesses. Vyapaari.in features information from entrepreneurial domain, expert advice, opinion pieces, analyses and interviews of eminent and influential people from the business world.
• Researching and reporting on trends and news in Startup Finance around the world
• Conducting interviews of eminent venture capitalists, CFOs to decipher the world of Finance
• Developing content on related areas
• Understanding the nuances of the field and writing white papers.

May 2013 – Oct 2013 · 5 mos

• Reporting on social media trends in India and the world.
• Covering technologies and latest business apps.
• Developing content on many related areas.
• Writing reviews of various business tools

May 2013 – Dec 2013 · 7 mos · New Delhi Area, India

• My India Initiative was launched by the Government of India to connect with citizens through New Media and the program has been successfully implemented to bring the latest from political circles to people's timelines and feeds.
• The initiative has introduced me to social media efforts taken by the government and a critical analysis of these efforts at the end of the month to give feedback.
• This is composed of:
• Increasing reach of the posts
• Improving the quality of interactions
• Promoting dialogue and discussions
• Evaluating performance monthly

May 2012 – May 2013 · 1 yr · New Delhi Area, India

• Working as entrepreneurship ambassador with the organization. Responsibilities include:
• Developing entrepreneurial drive in students of business and management.
• Networking with individuals interested in starting up and providing them necessary support & resources. And,
• Organizing and assisting with various events, seminars and workshops to help entrepreneurs.

May 2012 – Jul 2012 · 2 mos · Delhi

• Working with the Corporate Finance team and Capital Market solutions team on the project 'Market analysis and Capital funding trends'. Position entails collecting, reviewing and analyzing secondary data about various financial products and making necessary changes in the offerings along with suggesting new ways to tap consumers and increase ROI.

May 2012 – Jun 2012 · 1 mo

• Worked as an intern to gain deeper understanding of:
• Organizational setup and chain of command
• HR practices and issues like remuneration, training and development of employees.
• Marketing and business to business relationships management.
• Worked on a project to prepare a recommendation profile for the company to improve upon the above mentioned critical areas.

Jan 2012 – May 2013 · 1 yr 4 mos · New Delhi Area, India

• Buzz making, Marketing solutions, Advertising specialist, Google Adwords management, Social media optimization, SEO, website development, campaign management, social handle management, marketing analysis.

Sep 2011 – Dec 2011 · 3 mos

• Working as a social media marketing executive. Handling all the social media platforms like facebook, twitter and google to generate audiences and create publicity for the offline events.

Sep 2011 – Oct 2011 · 1 mo · Delhi

• Worked here for one month internship developing content and improving the existing material which comprised of General Management.
• This was one month certificate internship with a daily project to complete and a Management training as well.

Aug 2011 – Sep 2011 · 1 mo

• Supplied articles on a numerous topics for the publication on website. Work span included everything from fashion to social work.