Jun 2024 – May 2026 · 1 yr 11 mos · Gurugram, Haryana, India · Hybrid

• Driving brand transformation, product narratives, and GTM storytelling for Omnicom’s Global Capability Center.

Jun 2024 – Mar 2025 · 9 mos

• Lead integrated communications programs spanning brand campaigns, digital storytelling, employer branding, and content marketing across owned and social channels for Omnicom's flagship GCC in India. Drive executive and leadership communications, amplifying senior leaders through industry forums (AIM Media), podcasts, and digital thought leadership platforms. Manage a hybrid team of 8 communication strategists and creatives, overseeing content strategy, campaign development, and digital asset production. Partner with global Omnicom agency networks (OPMG, Omnicom Health, OAG) to translate business capabilities into compelling market narratives. Oversee internal and change communications ensuring leadership alignment during key business initiatives including global brand transitions. Govern the corporate communications charter including crisis response, PR alignment, communication analytics, and budget management. Drive cross-functional collaboration with HR and Talent Acquisition to develop EVP-driven recruitment campaigns across India and Colombia.

Nov 2022 – Jul 2024 · 1 yr 8 mos

Nov 2022 – Jun 2024 · 1 yr 7 mos

• Supported product marketing and integrated communications for American Express Cards in India — translating card benefits, merchant partnerships, and customer value propositions into campaign-ready assets. Developed POS communication materials including merchant-facing collateral, in-store messaging, and offer communications to drive card acquisition and usage. Contributed to India market launch communications for the Axis Bank–American Express card issuance partnership, supporting messaging frameworks, internal communications, and go-to-market readiness. Partnered with global product and digital teams to localize international card campaigns and premium propositions for the Indian market. Collaborated with HR and internal communications teams to deliver employee engagement and culture communication programs across India teams.

Nov 2022 – Jun 2024 · 1 yr 7 mos

• Owned product marketing and integrated communications for American Express Cards in India — translating card benefits, merchant partnerships, and value propositions into high-impact brand assets. Developed and executed POS marketing and merchant-facing communications (in-store messaging, offer collateral) to accelerate card acquisition and usage. Partnered with global product and digital teams to localize international card campaigns and premium brand propositions for Indian consumers. Delivered employee engagement and internal brand culture programs, reinforcing the AmEx brand promise internally across India teams.

Sep 2021 – Dec 2022 · 1 yr 3 mos · India

Sep 2021 – Oct 2022 · 1 yr 1 mo

• Directed the internal communications agenda across global GDS locations including Mexico, Spain, Sri Lanka, and Poland. Designed candidate briefing decks, digital job posts, and onboarding toolkits supporting multi-market hiring across 4 new geographies. Enabled employer brand expansion into Mexico, Spain, and Poland — producing market-specific playbooks and managing remote hiring initiatives. Managed full campaign lifecycle: content, cadence, webcasts, Yammer activations, social narratives, and synchronized annual planning calendars.

Aug 2015 – Sep 2021 · 6 yrs 1 mo · India

• Programme management, Brand and Campaign management - Internal comms

Aug 2015 – Sep 2021 · 6 yrs 1 mo

• Drove internal and external communications for multiple Accenture entities, ensuring brand consistency and alignment with global guidelines across all assets. Oversaw end-to-end marketing programs including co-branded initiatives with technology partners — Informatica, Tableau, and AWS — to amplify market visibility. Championed recruitment marketing communications for the Technology division, building a strong differentiated employer narrative in the talent market. Designed structured employee retention and engagement frameworks in partnership with HR, spanning women's advancement, LGBTQ+ inclusion, sustainability, and disability inclusion. Developed GTM plans for European clients (Norway, UK), ensuring GDPR compliance and localized market narratives.

Dec 2012 – Apr 2015 · 2 yrs 4 mos

• Internal Communications, Corporate communications

Dec 2012 – Apr 2014 · 1 yr 4 mos

• Led corporate communications, PR, internal events, and EVP framework for Airtel Africa region. Produced CEO communications and developed unified brand guidelines.

Oct 2011 – Dec 2012 · 1 yr 2 mos · Gurgaon, India

Jul 2009 – Feb 2012 · 2 yrs 7 mos

• Sub-Editer

Jun 2009 – Dec 2010 · 1 yr 6 mos

• Delivered content initiatives across Lifestyle and Education verticals. Drove editorial direction, stakeholder interviews, and website design concept for the education portal.