Michele Connors — CEO

Data-driven, insightful marketing leader who brings a unique mix of technical experience and business acumen. Track record of aligning product management, marketing, sales, and customer-facing teams to drive revenue growth. Adept at quickly learning then distilling complex topics for differing audiences. Systems thinker who is able to bring clarity and build processes. Curiosity is my super power. Proven ability to develop compelling product narratives, establish global positioning, build product launch and GTM strategies, craft campaign messaging that inspires action, and equip sales teams for success. Known as a trustworthy leader, strong contributor, and upbeat catalyst who fosters cross-functional collaboration globally, across all levels of the company. Passionate in both my personal and professional life about the power of story, the impact of empathy, and the value of being part of something bigger than yourself. Regularly cook, read, cycle, hike, ski, and play volleyball. Sucker for great sushi, craft cocktails, and chocolate. ;-) ***** Skills: go-to-market strategy · marketing strategy · storytelling · strategic narrative · value proposition · positioning · messaging · product launch · sales enablement · campaign development · demand generation · analyst relations · market trends · competitive analysis · customer experience · audience segmentation · ideal customer profiles · buyer personas · user personas · content development (thought leadership, case studies, blogs, video, web, social, etc.) · B2B · B2C · leadership · coaching Industries: cloud computing · software-as-a-service (SaaS) · anything-as-a-service (XaaS) · data centers · subscription economy (ARR) · platform ecosystems · marketplaces · custom software · app development · mobile · hardware · digital · IT · technology · physical security · digital signage · retail media · outdoor · lifestyle · apparel · consumer products · retail · military michele.connors3@gmail.com

Stackforce AI infers this person is a SaaS and B2B marketing expert with a strong focus on product strategy and digital marketing.

Location: Denver, Colorado, United States

Experience: 27 yrs 5 mos

Skills

Go-to-market Strategy
Product Marketing
Strategic Narrative
Marketing Strategy
Leadership
Digital Marketing
Brand Management
Brand Marketing
Marketing Communications
Product Management

Career Highlights

Proven track record of driving revenue growth.
Expert in crafting compelling product narratives.
Strong leader fostering cross-functional collaboration.

Work Experience

Axon

Global Head of Product & Solution Marketing (2 yrs 5 mos)

Product Marketing Alliance

Expert in Residence (2 yrs 7 mos)

Arrow Electronics

Global Director of Product Marketing (4 yrs)

InspiringApps

Head Of Marketing (6 yrs)

W.L. Gore & Associates

Director of Digital Marketing, GORE-TEX® and WINDSTOPPER® brands (8 yrs)

Brand Marketing Manager, GORE-TEX® and WINDSTOPPER® brands (3 yrs)

Global Product Manager (4 yrs)

Education

Bachelor of Science - BS at Penn State University

Michele Connors

CEO

Denver, Colorado, United States27 yrs 5 mos experience

Highly Stable

Key Highlights

Proven track record of driving revenue growth.
Expert in crafting compelling product narratives.
Strong leader fostering cross-functional collaboration.

Stackforce AI infers this person is a SaaS and B2B marketing expert with a strong focus on product strategy and digital marketing.

Contact

Skills

Core Skills

Go-to-market StrategyProduct MarketingStrategic NarrativeMarketing StrategyLeadershipDigital MarketingBrand ManagementBrand MarketingMarketing CommunicationsProduct Management

Other Skills

B2C marketingSEOanalyst relationsbrand advocacybrand awarenessbrandingbusiness developmentbusiness strategybusiness-to-business (B2B)campaign developmentcase studiesclient portfolio growthcollateral materials developmentcompetitive analysiscontent management

About

Experience

27 yrs 5 mos

Total Experience

8 yrs 4 mos

Average Tenure

2 yrs 7 mos

Current Experience

Axon

Global Head of Product & Solution Marketing

Jan 2024 – Present · 2 yrs 5 mos

Product marketing alliance

Expert in Residence

Nov 2023 – Present · 2 yrs 7 mos

The Product Marketing Alliance (PMA) is the largest community for product marketers in the world. It provides education, certifications, content, best practices, events, and community for PMMs. PMA Experts-in-Residence help drive the thought leadership and content for webinars, event speaking, blogs, podcasts, and educational/certification programs.

Arrow electronics

Global Director of Product Marketing

Jan 2020 – Jan 2024 · 4 yrs · Denver Metropolitan Area

A $34B Fortune 104 company. Head of product marketing for the $8B enterprise computing solutions division. Accountable for global positioning, promotion and adoption of two portfolios: a cloud platform (B2B SaaS) and video hardware.
Built, led and coached the product marketing team for the division.
Contributed to 40% YoY growth in ARR via the ArrowSphere marketplace.
Delivered 20% YoY growth in cloud platform users by empowering marketing, sales, and customer-facing teams with compelling content and collateral for the buyer journey.
Founded and drove analyst relations; gained Arrow recognition in Forrester, Gartner, and IDC reports.
Spearheaded numerous global product launch, awareness, and adoption campaigns (in 25+ countries), collaborating with marketing to generate pipeline and hit $1B in ARR in 2022.
Created global alignment for value proposition, positioning, and messaging by leveraging market trends, competitive analysis, customer insights, and product knowledge.
Won awards from Microsoft (Inspire awards), key media, and market influencers.

Inspiringapps

Head Of Marketing

Jan 2014 – Jan 2020 · 6 yrs · Boulder, CO

InspiringApps builds bespoke web and mobile apps for both innovative start-ups and Fortune 500 companies. Established the marketing discipline and provided overall marketing leadership.
Created a marketing strategy that increased brand awareness, led to regional “top developer” status, and improved close rates.
Helped grow client portfolio and double revenue in 5 years (18% CAGR), securing multiple large global brands as customers.
Gained national recognition for the company by winning several awards for excellence in app development.

W.l. gore & associates

3 roles

Director of Digital Marketing, GORE-TEX® and WINDSTOPPER® brands

Promoted

Jan 2005 – Jan 2013 · 8 yrs

Gore is a multi-billion dollar global company that invents and sells industry-leading B2B and B2C products. Guided global digital strategy for 2 consumer brands.
Leveraged owned, paid, and earned media to establish industry leadership, increase brand insistence and grow sales in multiple verticals.
Directed branding, content, and functionality of 2 B2C web sites. Influenced over 23% of site visitors to purchase products each year. Grew site traffic 45% over a 4 year period.
Trained national sales team on growing retail partnerships.

Brand Marketing Manager, GORE-TEX® and WINDSTOPPER® brands

Jan 2002 – Jan 2005 · 3 yrs

Drove awareness, adoption, and advocacy for the GORE- TEX® and WINDSTOPPER® brands.
Initiated, defined, and executed numerous multi-channel marketing programs. Activations spanned high profile brand events, digital experience, retail/POS initiatives, sales enablement, training programs, and communications.
Served as a spokesperson for the company.

Global Product Manager

Jan 1998 – Jan 2002 · 4 yrs

Headed all facets of the business, including P&L oversight, portfolio creation, marketing strategy, sales support, and product quality
Championed development and launch of a new consumer product, expanding the line into an adjacent market.
Created a business strategy that increased sustainable sales and profits by 50% over 3 years.
Developed product roadmap and guided technology and vendor teams in commercializing a portfolio that delivered 30% profit margin.