Apr 2025 – Sep 2025 · 5 mos

• First Marketing hire in 2020, built a 0->1 marketing engine by growing company revenue 10× in 3 years through an inbound-only, marketing-led GTM motion.
• One of the earliest non-founder leaders and the only who remained from pre-seed through to Series A as the company raised $23M USD with Sequoia and other leading investors.
• Consistently achieved 3x in marketing-generated pipeline growth year on year from 2022-2025 with an extremely limited quarterly budget (<6 figures) and low cost per SQL/Opp.
• Led major campaigns in consistently securing large enterprise customers ($250k+ ACV), achieving virality and establishing category leadership.
• Led the geographic expansion from the Australian, then Singaporean to United States market as well as the visual and category rebrand from no-code workflow automation to legal intake software.
• Directly grew ACVs from $15k to $85k by leading and executing the up-market strategy.
• Been described as "insane", "extremely surgical" and "superhuman" when it comes to predicting results and consistently surpassing goals.
• Reported directly to the CEO & Founder.

Jan 2023 – Apr 2025 · 2 yrs 3 mos

• Scaled the marketing org to a team of 7 across product marketing, digital, events, PR, content and design. Reported directly to the CEO & Founder.

Jan 2022 – Dec 2022 · 11 mos

• Built the entire marketing and operations function from zero to an established, repeatable and scalable pipeline and revenue generation engine. Was responsible for the management of the marketing team, as well as our inbound sales development representative. Reported directly to the CEO & Founder.

Jul 2020 – Dec 2021 · 1 yr 5 mos

• First marketing hire, employee #27 and was the sole responsible for building the marketing engine.
• Built and scaled all aspects of marketing from digital (SEO, SEM, PPC, Paid Social), website, product marketing, events and content.
• Responsible for all Revenue Operations, building automations on Hubspot & Salesforce, as well as a Hubspot<>Salesforce two-way integration.
• Single-handedly designed and developed a new Checkbox website & CMS system and established the Checkbox logo and brand (the one you see today!).
• Reported directly to the CEO & Founder.

Sep 2021 – Present · 4 yrs 8 mos

• Small business owner and content creator for my digital art, amassing over 50,000 followers on Instagram and generating 6 figures each year.

Jul 2019 – Jul 2020 · 1 yr

• Led the national marketing strategy & direction of AIESEC, managing 24 regional marketing managers and over 100+ marketing employees in Australia to deliver travel exchange programs for more than 1,000+ customers yearly.
• Achievements:
• Drove 16% YoY growth in revenue directly attributed to marketing through the introduction of digital marketing channels and product marketing.
• Grew monthly website visitors by 62% by personally designing and developing the new national website, migrating to a new website hosting platform and introducing SEO and paid ads to the organization.
• Grew Facebook and Instagram pages by 200% in engagement.
• Pivoted the organisation through a new business model introducing new leadership development products to manage the impact of the COVID-19 crisis.
• Directly managed 24 marketing managers across the company in leading the national strategy and campaigns.

Jan 2019 – Jul 2019 · 6 mos

• Advised 11 managing directors across 11 branches in building systems, on-the-ground training and coaching to improve operational and revenue growth.

Jan 2018 – Jan 2019 · 1 yr

• Grew and managed digital marketing channels across Google Ads, Facebook Ads, LinkedIn Ads, Facebook & Instagram socials.

Jan 2017 – Dec 2017 · 11 mos

• Sold to CEOs and C-Suite in the B2B SaaS space. Sourced my own meetings and deals.