Mihir Singh

CEO

Noida, Uttar Pradesh, India23 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Over 20 years of experience in marketing operations.
  • Led successful customer acquisition and retention initiatives.
  • Implemented innovative products recognized in the industry.
Stackforce AI infers this person is a Marketing Operations Leader in Telecommunications with a strong focus on customer acquisition and retention.

Contact

LinkedIn

Skills

Core Skills

Marketing OperationsCustomer Experience ManagementCustomer AcquisitionMarketing StrategyCustomer RetentionBrand MarketingProduct MarketingCustomer Value ManagementProduct ManagementMarketing Management

Other Skills

Value ManagementNetwork InsightsRevenue ForecastingNetwork StrategyMarket ExpansionRevenue GrowthPartner Performance EnhancementBusiness StrategyBudget PlanningDigital CampaignsConsumer InsightsLocalizationProduct InnovationConsumer ResearchCustomer Experience

About

As a Marketing Operations Head at airtel, I lead the strategy for rollout, expansion, and manpower planning. I have over 20 years of experience in marketing operations, with a focus on customer acquisition, retention, and value management. I have successfully implemented programs for partners and sales force to help them achieve deliveries, and I have led the development of innovative products. I hold an MA in Economics from the University of Pune and an Advance Diploma in Software Engineering from Aptech. I am passionate about using data and insights to drive business growth and customer satisfaction.

Experience

23 yrs 6 mos
Total Experience
2 yrs 11 mos
Average Tenure
3 yrs 9 mos
Current Experience

Airtel

Marketing Operations Head

Aug 2022 – Present · 3 yrs 9 mos

  • Led strategy for 4G/5G network investment, postpaid store rollout, and broadband town rollout, resulting in increased market presence and revenue growth.
  • Developed customer acquisition programs to prioritize markets, enhance partner/sales force performance, and drive customer value management initiatives.
  • Elevated customer experience through NPS surveys, network insights, and revenue forecasting, leading to improved customer retention and market share.
Customer AcquisitionCustomer RetentionValue ManagementNetwork InsightsRevenue ForecastingMarketing Operations+1

Vodafone idea limited

Marketing Head

Sep 2018 – Jul 2022 · 3 yrs 10 mos · Delhi, India

  • Business strategy on revenue, market planning, geography prioritization, 3G/4G rollout investment and planning
  • Budget Planning for Revenue, Customers & ARPU
  • 1.4% gain in revenue market share, through customer value management, improved retention and higher ARPU extraction
  • 2% gain in data market share, via 360 degree GTM program Double Tower Double 4G Speed
  • Brand consideration improvement via Hyper Local Campaign in 40 districts with Localization across Digital, BTL and ATL.
  • Digital Campaigns, 30 Mn reach, 200 Mn Impression, garnering 1.5 Mn responses and 1Mn Engagements
  • Consumer Insights & Consumer research led to launch of Filmy Recharge which won the most innovative product by Voice & Data for year 2018
  • CSR initiative Kumbh Milaap RFID which was widely covered in NDTV, AAJTAK and other media
  • CSR initiative Gift a Smile for NGO Societies working for under privileged children
Business StrategyBudget PlanningCustomer Value ManagementDigital CampaignsConsumer InsightsMarketing Strategy+1

Vodafone

4 roles

Marketing Head

Promoted

Apr 2017 – Aug 2018 · 1 yr 4 mos

  • 1.4% gain in revenue market share, through value management and better
  • ARPU extraction
  • 2% gain in data user market share, through 360 degree Double Tower
  • Double 4G Speed program and campaign
  • 1% incremental revenue through customer value management programs by
  • enhancing consumer experience and personalization
Value ManagementCustomer ExperienceARPU ExtractionCustomer Value Management

DGM - Customer Value Management

Jul 2016 – Mar 2017 · 8 mos

Asst General Manager - Customer Value Management

Dec 2015 – Jun 2016 · 6 mos

Sr Manager Marketing - Data & VAS

Oct 2014 – Dec 2015 · 1 yr 2 mos

Tata docomo

3 roles

Product Head - U&R and Acquisition - Maharashtra & Goa

Promoted

Sep 2013 – Oct 2014 · 1 yr 1 mo

  • Two Six Sigma Green Belt Projects. 1. Driving profitability, 2X growth in
  • postpaid acquisition
  • 20 Mn Incremental revenue through customer value management program
  • 5% improvement in acquisition quality, through Innovative Acquisition
  • Model
Customer Value ManagementPostpaid AcquisitionProduct Management

Product Head - U&R and Acquisition - Gujarat

Mar 2012 – Aug 2013 · 1 yr 5 mos

Manager - Prepaid and Postpaid U&R and Revenue Planning

Dec 2009 – Mar 2012 · 2 yrs 3 mos

Idea cellular limited

Asst Manager Marketing Pune

Mar 2008 – Nov 2009 · 1 yr 8 mos

  • 13% increase in consumer engagement on Special Rates
  • Excellence award for 5 Mn revenue gain in ISD
  • First time brought Talk Time concept in Postpaid, gained 2 Mn revenue
Consumer EngagementRevenue GenerationMarketing Management

Tata indicom vsat services

Asst Manager Marketing Mumbai

Feb 2007 – Mar 2008 · 1 yr 1 mo

  • Launched the broadband Internet product for SMES
  • Showcased Defence Solution in the biggest Defense shows DefExpo'08
  • Market research and identification of potential SME cluster for satellite
  • broadband
Market ResearchProduct LaunchProduct Management

Cyber media india limited

Manager Marketing

Jun 2004 – Feb 2007 · 2 yrs 8 mos

  • Conceptualized ‘Innovation’ theme sponsorship from Symantec through
  • article, events & innovator series in Dataquest & PCQuest magazine
  • Brought in TCS & Qualcomm for Voice&Data CEO Conclave’ in 2006
  • Conceptualized, Developed Multi City Seminar for a premier “UPS”
  • company
  • 90% increase in billing of Pune region in 2 years

The india today group

Sr. Sales Executive

Jun 2002 – Jun 2004 · 2 yrs

Event ManagementSponsorship DevelopmentMarketing Management

Education

University of Pune

MA — Economics

Jan 2001 – Jan 2003

Pune University

Bachelor of Arts — Economics

Jan 2001 – Present

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