Sep 2013 – Present · 12 yrs 9 mos · Pune/Pimpri-Chinchwad Area

• Leading Product Strategy, Growth & Execution for India’s Leading Re-Commerce Marketplace | Scaling to 1M+ Users & ₹20M Annual Revenue.
• As Founder and Senior Product Manager at BuyBackMart.com, I lead the complete product lifecycle — from vision and strategy to execution and growth — for a fast-scaling B2C re-commerce platform that enables users to sell pre-owned electronics for instant cash.
• I focus on driving data-led product decisions, building scalable tech systems, and leading cross-functional teams to deliver impactful user experiences across E-commerce and SaaS ecosystems.
• Key Achievements & Impact:
• Identified a $50B re-commerce market opportunity and built the product roadmap and GTM plan to capture it.
• Led 20+ engineers, designers, and marketers to build and launch the full-stack E-commerce and SaaS ecosystem from scratch.
• Launched and scaled the BuyBackMart Partner App, a SaaS-based retail management platform adopted by 100+ MSME mobile retailers.
• Onboarded 30,000+ customers and achieved ₹20M+ annual revenue, with 35% YoY growth in user retention.
• Expanded operations to 5 cities within 6 months, leveraging analytics, automation, and local market insights.
• Improved conversion rates by 28% and reduced checkout friction by redesigning the UX and implementing iterative A/B testing.
• Established data-driven frameworks (GA4, Mixpanel) to inform prioritization, optimize funnels, and enhance retention.
• Collaborated cross-functionally to launch referral systems, growth loops, and pricing experiments, boosting repeat engagement by 40%.
• Mentored product and tech teams, fostering a culture of ownership, agility, and continuous learning.