Mohamed Essam

CEO

Abu Dhabi, United Arab Emirates22 yrs experience

AI Enabled

Key Highlights

Spearheaded AI Assistant reducing response times by 40%.
Unified digital channels, increasing MAU by 178%.
Pioneered Dubai's first self-service residency app.

Stackforce AI infers this person is a Product Management leader in Public Sector and SaaS industries.

Contact

esyo@ymail.com LinkedIn

Skills

Core Skills

Product ManagementDigital Strategy

Other Skills

AIAgile MethodologiesAgile Project ManagementBusiness AnalysisBusiness StrategyCMMICloud ComputingCompetitive AnalysisComputer ScienceDatabasesDesign PatternsExternal LiaisonGo-to-Market StrategyHTMLJavaScript

About

Senior product leader with 20 years of experience driving digital transformation across public sector and private enterprises. Proven expertise in leading cross-functional teams across product management, service design, and content to deliver seamless and citizen-centric digital experiences. Skilled in aligning product vision, design excellence, and emerging technologies (AI, automation, personalization) to enhance Customer Experience (CX). KEY ACHIEVEMENTS • Spearheaded Abu Dhabi Government’s AI Assistant, delivering a 40% reduction in response times and boosting self-service adoption by 60%. • Unified TAMM Digital Channels, aligning product, design, and content strategies across 25 government entities, increasing Monthly Active Users (MAU) by 178% and securing a top 10 UAE app ranking. • Delivered 134% traffic growth for CEQUENS’ WhatsApp channel, achieving Meta Select Partner recognition within 6 months through strategic pricing and design optimization. • Pioneered Dubai’s first self-service residency app, enabling residents to manage visas and residencies online, driving 24% revenue growth. • Developed product governance frameworks for multi-entity public sector platforms, ensuring consistent delivery aligned with government digital transformation mandates.

Experience

22 yrs

Total Experience

3 yrs 2 mos

Average Tenure

2 yrs 8 mos

Current Experience

Abu dhabi tamm

Product Lead

Oct 2023 – Present · 2 yrs 8 mos · Abu Dhabi Emirate, United Arab Emirates · On-site

Leading the product team for TAMM’s AI Assistant, integrating AI-driven automation, personalization, and conversational UX.
Established cross-entity product governance processes, aligning 25+ Abu Dhabi government entities under a unified product and design roadmap.
Drove end-to-end service transformation, combining customer experience (CX) enhancements with employee-facing workflow optimization.
Collaborated with design, content, and technology teams to embed design thinking and service design into product lifecycles.

Digital StrategyProduct ManagementProduct Innovation

Cequens

Head of Products

Aug 2022 – Oct 2023 · 1 yr 2 mos · Dubai, United Arab Emirates · Hybrid

Directed the product management team consisting of 6 Product Managers, 4 Product Designers, and 2 Product Analysts heading strategic initiatives across the platform with notable achievements including:
▪️ Led key communication channels including voice and email, with an Omnichannel layer, resulting in 2% revenue spike just 3 months post-launch.
▪️ Led strategic pricing enhancements for the WhatsApp channel, Chat Agents, and Chatbots, resulting in a staggering 134% traffic boost and recognition as a Meta Select Partner in 6 months.
▪️ Led several initiatives leading to Compound Monthly Growth Rate (CMGR) in SMS traffic by 10.2% on average month-over-month over the last 12-months.
▪️ Crafted a visionary product strategy for an AI-powered Omnichannel communication platform, targeting a 20% digital channels revenue increase for a variety of business use cases.
▪️ Launched an internship program, elevating team productivity by 30%, eventually onboarding 2 product owners in less than 3 months from the start of the program.

Market AnalysisLaunchesDigital StrategyProduct DiscoveryGo-to-Market StrategyCompetitive Analysis+5

Xische & co

2 roles

Product Lead

Jan 2022 – Aug 2022 · 7 mos

▪️ Steered TAMM's digital channels, unifying 20+ government entities with a 50+ team, exceeding adoption by about 120% in 2022.
▪️ Created a live roadmap for TAMM channels, resulting in an alignment of all the 20+ government entities and streamlining prioritization in less than 6 months.

LaunchesDigital StrategyExternal LiaisonUser Experience (UX)Product VisionStakeholder Management+1

Senior Product Manager

Jan 2020 – Jan 2022 · 2 yrs

▪️ Launched 7+ features on TAMM, Abu Dhabi's government super app, resulting in 178% increase in Monthly Active Users (MAU)..
▪️ Led a diverse 8-member team, steering product ideation, launch, and continual improvements, elevating the app to UAE's top 10 business apps in 2021.

LaunchesExternal LiaisonProduct VisionStakeholder ManagementProduct ManagementDigital Strategy

Emaratech

Product Manager

Dec 2013 – Jan 2020 · 6 yrs 1 mo · Dubai, United Arab Emirates · On-site

▪️ Pioneered a transformative app for Dubai residents to manage visas and residencies, driving a 24% revenue growth, and ranked 5th among government apps in 2017
▪️ Successfully unified diverse customer channels into a singular, personalized platform, slashing operational costs by over 40%.

LaunchesExternal LiaisonProduct VisionStakeholder ManagementProduct ManagementDigital Strategy

Vytru

Product Manager

Mar 2011 – Nov 2013 · 2 yrs 8 mos · Egypt · On-site

▪️ Co-founded Vytru (acquired by CEQUENS), launched 5 profitable products in Unified Communications for global clientele in the USA and Europe, celebrating 30% YOY revenue growth.
▪️ Expanded from a solo engineer to a formidable team of 15+ cross-functional professionals, with strategic partnerships with manufacturing entities for integrated hardware solutions.

LaunchesExternal LiaisonProduct VisionStakeholder ManagementProduct ManagementDigital Strategy

Egyptnetwork

2 roles

Project Manager

Promoted

Apr 2008 – Mar 2011 · 2 yrs 11 mos · Egypt · On-site

▪️ Delivered 25+ software projects (500-3000 man/days) for top MENA government & enterprise clients with teams of 5-20, ensuring timely, on-budget completion.
▪️ Instrumental in achieving CMMI Level 2 and 3 certifications, underscoring my commitment to process definition and practice.

Stakeholder Management