Nadine Faure

CEO

Paris, Île-de-France, France19 yrs 3 mos experience
Highly Stable

Key Highlights

  • Over 15 years in media effectiveness measurement.
  • Expert in transforming data into strategic decisions.
  • Leader in developing innovative media solutions.
Stackforce AI infers this person is a seasoned expert in Adtech and Marketing Analytics.

Contact

LinkedIn

Skills

Core Skills

Media Effectiveness MeasurementData CollaborationMarketing Performance AnalysisRoi MeasurementMarket ResearchTeam ManagementData & Analytics DevelopmentOpen InnovationBusiness DevelopmentAdvertising EffectivenessShopper MarketingStrategic PlanningInternational Strategic PlanningMedia AnalysisNew Business DevelopmentOnline ResearchResearch ManagementMedia EfficiencyClient Relationship Management

Other Skills

Développement de l’innovationCommunication stratégiqueDéveloppement de nouvelles affairesefficacité TVÉtudes de marchéManagementCustomer InsightTravail d’équipeCommunication oraleMedia ResearchBig dataMicrosoft ExcelLeadershipParler en publicPublicité

About

Welcome to my page 👋 A specialist in media effectiveness measurement and marketing performance, I help brands optimize their advertising investments through data and insights. I support brand positioning and drive innovation through technology and AI partnerships. With more than 15 years of experience in media research, consumer insights and marketing performance analysis, I have developed strong expertise in: • TV and video campaign effectiveness measurement • Cross-media performance analysis • Data collaboration and data partnerships • Marketing research and media insights • Strategic planning and brand positioning Throughout my career, I have worked with leading players in the media, advertising and data ecosystem, particularly within agencies and research institutes. 🎯 My objective: help advertisers transform CRM and media data into strategic decisions and measurable business performance, while contributing to the development of new media and data solutions. Today, I am open to opportunities such as: • Head of Media Strategy • Media Effectiveness Lead • Marketing & Media Performance • Media Measurement & Analytics • Strategic Planning 📍 Active member of Alliance Digitale and IREP --------------------------------------------- 💬 AREAS OF EXPERTISE • Market research & consumer insights • Media effectiveness measurement • Open innovation & emerging AI technologies • Strategic planning • Brand content & brand strategy 🧠 MINDSET : Team-oriented | Creative | Cross-thinking | Multicultural | Trilingual

Experience

19 yrs 3 mos
Total Experience
2 yrs 9 mos
Average Tenure
--
Current Experience

Retency

Head of Insights

Sep 2023 – Present · 2 yrs 8 mos · Paris, Île-de-France, France · Hybrid

  • En mission, j'accompagne le développement de @RETENCY - privacy technology💡 – une entreprise tech française spécialiste de l’anonymisation et de la protection des données individuelles.
  • Retency Privacy Engine® 🔐 est un protocole unique d'anonymisation des données qui permet de construire son propre « coffre-fort » data et activer la data-collaboration sans aucun risque - validé CNIL, 100% RGPD.
  • Je suis en charge du développement de R-TV IMPACT 📺
  • Une nouvelle méthodologie de mesure d'impact des campagnes TV & TV segmentée et BVOD
  • En partenariat avec les FAIs: ORANGE ADVERTISING / SFR / BOUYGUES TELECOM.
  • UPS : une mesure 100% first party data : une exposition publicitaire réelle et des ventes avérées.
  • Partenaires : TF1 / FranceTV / M6 / Canal+
  • R-TV impact a été multi-récompensé:
  • Prix Or 🏆 au Grand Prix de la Data 2024
  • Grand prix 🏆 Stratégies de l’innovation media 2024 (catégorie meilleure innovation offre régie)
Développement de l’innovationCommunication stratégiqueDéveloppement de nouvelles affairesefficacité TVMedia effectiveness measurementData collaboration

4f media consulting

Media & Data / Insights & Efficiency

Mar 2023 – Present · 3 yrs 2 mos · Paris

  • J’aide les marques à prouver le ROI de leurs investissements media.
  • J’accompagne les marques, sociétés tech & data, instituts d’études et startups dans leur développement business : identification d’opportunités, structuration d’offres, stratégie de croissance et valorisation des insights.
  • Passionnée par les médias et les innovations tech & IA, j’aide mes clients à prendre des décisions éclairées et orientées performance.
  • 📩 Contactez- moi pour échanger autour d’un café sur vos enjeux et vos ambitions.
  • Français, English, oder Deutsch 🙂
Marketing performance analysisROI measurement

Epsilon france

Director People Insights

Apr 2021 – Dec 2022 · 1 yr 8 mos · Paris, Île-de-France, France

  • Gestion d’une équipe de 15 personnes : Gestion d'une fusion d’équipe
  • Activités du département : études quanti / études quali / social analytics / CRM / études de satisfaction / mesures efficacité media
  • Développement des études MEDIA et des études CRM / développement du CA
  • Développement d’innovations « consumer insights » par hybridation data
  • Accompagnement planning stratégique et business des clients EPSILON + PUBLICIS
  • Exemple de clients: Printemps, Longchamp, Clarins, La Poste, FDJ, URW, Stellantis, L'Oréal, Axa, Agences media, agences digitales, agences créatives, régies
Études de marchéManagementMarket ResearchCustomer InsightTravail d’équipeCommunication orale+7

Kantar

2 roles

Client Development Director - Kantar Analytics

Feb 2019 – Jan 2021 · 1 yr 11 mos · Greater Paris Metropolitan Region

  • Development of Data & Analytics departement at Kantar France
  • Focus on 4 dimensions:
  • 1. Social Media Insights
  • 2. Data Modeling & MROI
  • 3. Data Integration & Data Activation and profiling
  • 4. Data Science
  • STATION K - Open Innovation : Co-creator of the Kantar intitiative in France. Connecting research teams with Startups and AdTech companies.
Études de marchéMarket ResearchCustomer InsightTravail d’équipeCommunication oraleopen innovation+6

Media & Digital new business Director

Jan 2018 – Feb 2019 · 1 yr 1 mo · Greater Paris Metropolitan Region

  • Missions:
  • Business development of Kantar TNS and Kantar MIllward Brown France in the media & digital environment.
  • Focused on strategic planning and advertising effectiveness solutions, helping media agencies, owners and advertisers evaluate and maximise brand impact.
  • Demonstrating the effectiveness of digital advertising using core solutions such as Brand Lift Insights (in market campaign evaluation) and CrossMedia (media mix modelling) and Link (creative testing), my role encompassed business development, through the growth of existing client relationships as well as new business.
  • I also accompany the development retail and shopper solutions with Connected Shopper (Shopper behaviour analysis), allowing Brands to redefine their communication priorities along the complex evolution of the path to purchase.
  • Working closely with our new Kantar Analytics department to unlocks deeper insights. We combine behavioral and attitudinal data. The outcome is actionable customer analysis to inform every brand, marketing and sales decision.
Études de marchéMarket ResearchCustomer InsightCommunication oraleMedia Researchopen innovation+5

Geometry global

Head of Geometry Intelligence Paris - Shopper Marketing Consultancy (WPP Group)

May 2015 – Dec 2017 · 2 yrs 7 mos · Greater Paris Metropolitan Region

  • Missions:
  • Head of Geometry Global Intelligence (GGI) Paris - Shopper Marketing Consultancy
  • Shopper research & strategy / Strategic Planning / Business Development
  • Research specialist (Testing, Measurement, Path to purchase methodology)
  • Launch of Geometry Global Intelligence Paris
  • GEOMETRY GLOBAL INTELLIGENCE:
  • GGI is the strategic consultancy arm of Geometry Global that places brand conversion at the core of the business. Using proprietary tools & in-depth strategic thinking to identify and analyse behavioural insights, GGI delivers bespoke, robust marketing strategies.
  • Example of clients: Danone, Nestlé, Coca Cola, Mondelez, Alcatel, Piaget, Bacardi, GSK, Europcar, Vogue, Barclays, Emirates, Vittel, Perrier, Piaget, Barclays, Croix Rouge Française...
  • Geometry Global is a WPP company.
  • http://www.geometry.com/intelligence
Études de marchéMarket ResearchCustomer InsightTravail d’équipeCommunication oraleMedia Research+6

Wavemaker

International strategic planner / Media analyst (GroupM)

Jan 2011 – May 2015 · 4 yrs 4 mos · Paris / London

  • Developing International strategic Guidelines
  • Analysis of media data / ROI / Media efficency
  • Consumer Insights & Research
  • Definition of Consumer Pathway / Consumer Journey
  • Digitalisation of Brand communication
  • Working on International Pitch : Air France - KLM
  • Example of clients: Groupe SEB, LVMH, Air France, Meetic, Essilor, Caudalie, Interparfums…
  • KR Media is a WPP company.
  • https://www.groupm.com/markets/france
Customer InsightTravail d’équipeCommunication oraleMedia ResearchMicrosoft ExcelParler en public+2

Dialego ag

Account Director France

Sep 2008 – Jun 2010 · 1 yr 9 mos · Paris / London / Aachen

  • New business Development for Dialego Sarl
  • Presenting new innovatives tools for online Research
  • Research 2.0 with co-creative application
  • New product development methodologie 2.0
  • Great new Online Research Methodology
  • http://dialego.com/
Études de marchéMarket ResearchCustomer InsightTravail d’équipeCommunication oraleMicrosoft Excel+3

Publicis groupe media

Research Director

Sep 2006 – Sep 2008 · 2 yrs · Greater Paris Metropolitan Region

  • Research Director of R&D Department @Publicis Groupe Media France (ZenithOptimedia/Starcom/Reload).
  • Pre-post-test for media campaigns, media efficiency and strategic planning.
  • Developping an international global media optimisation tools based on MCA (TOUCHPOINTS).
  • Global ROI optimisation (off & online)
  • Developping Online propriterary panels – online research specialist.
  • Media Research
  • Example of clients: L'Oreal, Lancôme, Whirlpool, Disneyland Resort Paris, Toyota...
  • http://www.zenithmedia.com/
Études de marchéMarket ResearchCustomer InsightTravail d’équipeCommunication oraleMicrosoft Excel+3

Lightspeed research ltd

Account Director France

Feb 2005 – Sep 2006 · 1 yr 7 mos · London Area, United Kingdom

  • Business developement / Opening french office in Paris
  • Support all activities on the french market – commercial & marketing
  • Support new & existing client to generate revenue on the french market for LSR
  • Developing new business / product ideas
  • Manage suppliers, partners and client relationships
  • Competitive analysis and direct marketing activities
  • LSR is a WPP company.
  • http://www.lightspeedresearch.com/
Market ResearchCustomer InsightTravail d’équipeMedia ResearchMicrosoft ExcelParler en public+2

Harris interactive france

Business Developement Manager Germany

Jan 2000 – Jan 2004 · 4 yrs · Greater Paris Metropolitan Region

  • Development of the activities of Novatris in Germany
  • Partnership development with the principal actors of the German Online market (Websites/Media owners/Media agency)
  • Planning of communication in collaboration with the European management Team
  • Market Research / production & sales : German business contact
  • http://harris-interactive.fr/
Études de marchéMarket ResearchCustomer InsightCommunication oraleMicrosoft ExcelParler en public+2

Education

HETIC

Master's degree — Communication numerique

Jan 2016 – Jan 2018

Université Sorbonne Nouvelle

DESS - Master Degree — Marketing & Management

Jan 1999 – Jan 2001

University of Strasbourg / Marc Bloch (Strasbourg II)

Maitrise — Germanistik - Littérature / germanistique

Jan 1995 – Jan 1999

Otto-Friedrich-Universität Bamberg

ERASMUS Program — Germanistik

Jan 1997 – Jan 1998

University of Strasbourg / Louis Pasteur

DEUG de Physique — Sciences

Jan 1993 – Jan 1995

Lycée Kleber Strasbourg

Bachelor of Sciences (Bac C) — Mathematics

Jan 1990 – Jan 1993

School of Music and Dance / Conservatoire National de Musique et de Danse Strasbourg

Medailles — Danse

Jan 1983 – Jan 1993

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