Jun 2023 – Sep 2025 · 2 yrs 3 mos · Bengaluru, Karnataka, India · Hybrid

• Leading user acquisition and GTM strategy for MPL’s flagship and competitive game titles, including Rummy, Ludo, Poker, and new game launches across Android, iOS, and Mobile Web platforms.
• Overseeing a $40M+ annual marketing budget, balancing acquisition scale with ROI, payback period, and user quality KPIs.
• Designing and executing integrated marketing strategies across performance channels (Meta, Google, DSPs like Moloco, Liftoff, Unity) and branding channels (YouTube, OTT, Connected TV, Influencer Networks), complemented by large-scale seasonal campaigns (e.g., IPL, Diwali).
• Managing direct media partnerships with platforms like Snapchat, Paytm, PhonePe, and Google Pay, while leveraging OEM placements with Samsung, Xiaomi, Vivo, and Oppo to drive cost-effective growth.
• Building and leading a high-performing team of performance marketers, brand strategists, marketing tech specialists, and analysts.
• Collaborating closely with Product and Data Science teams to build personalized user journeys, segmentation models, and recommendation engines that enhance funnel conversion and lifetime value.
• Co-developing data visualization dashboards and marketing views with analytics leads to improve the speed and precision of decision-making.
• Partnering with Creative and Brand Strategy teams to craft regionalized communication and providing structured briefs for campaigns across geographies.
• Driving CLM (Customer Lifecycle Marketing) initiatives in collaboration with in-app communication and CRM teams to improve Day-1 to Day-30 retention metrics.
• Leveraging tools like Appsflyer (MMP) and utilizing raw attribution data to strengthen performance analysis, cohort tracking, and fraud prevention.

May 2022 – May 2023 · 1 yr · Prague, Czechia

• Spearheaded growth strategy for crypto gaming products, leveraging innovative acquisition and retention approaches to drive scale.
• Led Android Web APP (PWA) development, including Play Store listing optimization, improving discoverability and install efficiency.
• Managed a multi-national team of 4, mentoring them on career development while fostering a performance-driven, remote-first culture.
• Scaled performance marketing spend from $0 to ~$1M in 8 months across PPC and affiliate channels, driving high-quality user acquisition.
• Built the media buying function from the ground up, establishing KPIs, workflows, and measurement systems.
• Designed and tested multiple acquisition methodologies to reduce CAC at scale, producing validated frameworks and reusable playbooks.
• Conceptualized and implemented enhanced referral and rewards features, contributing to user retention, virality, and product-led growth.

Oct 2021 – Jan 2022 · 3 mos

• Managed $24M+ yearly performance marketing budgets, owning user acquisition, marketing P&L, and ROI across high-revenue and growth geographies.
• Achieved 4× growth in new user acquisitions in mature markets and 220% YoY growth in emerging regions.
• Led Affiliate & Partnerships channel to deliver 200% YoY growth, while optimizing operations, pricing, KPIs, and risk controls.
• Scaled Meta ads using third-party intelligence, resulting in a 25% reduction in CAC.
• Initiated and closed OEM partnerships with Samsung, Xiaomi, Vivo, and Oppo, enabling the acquisition of new users at 50% lower CAC.
• Led the migration from a legacy attribution system to Appsflyer, collaborating with Tech and Data teams to ensure smooth implementation, accurate tracking, and data integrity.
• Executed campaigns across Google, Meta, SMS, Email, Influencers, programmatic channels and affiliates.
• Delivered brand campaigns like ‘Raho Ek Kadam Aage’, achieving 180% QoQ growth; managed a $5M+ campaign budget.
• Improved conversion rates by 10–13% through personalized funnel optimization (Deposit funnel flow, referral systems, dynamic offer recommendations).
• Collaborated with Data Science and Product teams to enhance user journeys and increase retention and monetization.

Oct 2019 – Oct 2021 · 2 yrs

Dec 2018 – Sep 2019 · 9 mos

Jan 2018 – Dec 2018 · 11 mos · Mumbai, Maharashtra, India

• Identified & capitalized on opportunities to increase user acquisitions, repeat purchases, and organic growth.
• Worked closely with the management in determining the business KPIs, marketing strategy, and resource management.
• Successfully lead the internal sales, CRM, & marketing and in achieving the monthly targets.
• Managed and lead key partnerships with external agencies for shipping, brand building, creatives, social media, etc.
• Hands-on experience in creating and optimizing campaigns on Amazon, Google - Search & Display, YouTube, Facebook, Instagram, E-mail, etc.

Aug 2017 – Jan 2018 · 5 mos · Hyderabad Area, India

• Responsible for field operations of Parliamentary & Assembly Constituencies on-ground intelligence, grass-root awareness, and mass mobilization
• Compiled research data and gave professional presentations highlighting finds to strengthen the political candidature
• Led various projects under the guidance and supervision of the management and party headquarters.

Apr 2016 – Jul 2017 · 1 yr 3 mos · Vishakhapatnam Area, India

• Ideated and executed offline and online marketing strategies for acquisitions and increasing LTV.
• Hands-on experience working with Google - Search. Display & YouTube along with Facebook, and Instagram ads.
• Collaborated closely with the Product team in optimizing for conversions and retention.

Apr 2015 – Aug 2015 · 4 mos · Bengaluru Area, India

• Project:
• Expansion of the Local Services of Nearbuy to 23 new cities across 18 Categories
• Deliverables / Recommendations:
• Identified and drafted a plan to launch operations in 23 new cities
• Identified new sub categories and prepared a lead book of more than 10,000 potential merchants for fitness, home maintenance, laundry services etc.
• Worked on an efficient and responsive operations model for Inside Sales