Apr 2023 – Aug 2025 · 2 yrs 4 mos

• Working alongside the Chief of Staff, Founders and senior leaders on an array of projects including -
• Formulating & Executing our marketing strategy (Content, PR & Branding)
• Obtaining Strata's SM REIT license (2nd fractional platform to do so in India)
• Launch of our SM REIT Schemes (working on IPO process, negotiations, partner management)
• Onboarding advisors & independent directors
• Reporting to our board & investors on MIS
• Creation & management of SOPs, Internal reviews, and processes

May 2021 – May 2023 · 2 yrs

• Focused on increasing user base, brand awareness, and improving internal processes. Leveraging Digital advertising, user analysis, and cross-team collaboration to achieve our objectives.
• Key Areas:
• Digital & Social Advertising Strategy
• Agency Management
• Influencer & Community Outreach
• Media & Sponsorships
• Performance Analytics & Reporting

Sep 2019 – May 2021 · 1 yr 8 mos

• Second employee and first marketer at Strata. Launched and managed the company's online presence, marketing, and PR till we reached scale.
• Worked on:
• Kick-starting digital & social adverts
• Manage website redesign
• Onboarded agencies for PR and Marketing
• Build & manage company comms.
• Set-up & manage CRM
• Multiple growth oriented projects

Oct 2017 – Sep 2019 · 1 yr 11 mos · Bengaluru Area, India

• In charge of the firm's overall online marketing and branding efforts. This involved managing engagement, lead generation, content creation, advertising, and public relations.

Nov 2016 – Oct 2017 · 11 mos · Bengaluru Area, India

• As part of Narayana Health's Corporate Branding & Communications Team, my role was to create, oversee and review all forms of communication released by Narayana Health. These include Ads, Advertorials, Videos, Digital Media, Brochures, and Banners. To fulfill this role, I worked closely with several internal teams including Marketing, Sales, Design, and HR.
• A secondary role I played is working with the digital marketing team in formulating content for digital campaigns, monitoring the website, and improving brand visibility and ranking with better content.

Oct 2015 – Oct 2016 · 1 yr · Chennai Area, India

• My primary objective with the company was to oversee the digital marketing efforts of the organization, but as with many startups, I went beyond that specific role and often worked closely with the CEO to plan and execute overall marketing strategy and growth.

Aug 2014 – Sep 2015 · 1 yr 1 mo · Chennai Area, India

• I worked as a CELTA certified English trainer specializing in Business English and IELTS preparation. I also taught intermediate English to foreign nationals including those from Japan, France, Sudan, and Oman.
• Alongside several other KingsLearning teachers, I helped create content for an early iteration of the Enguru app.