Dec 2023 – Present · 2 yrs 5 mos · Remote

• I built and nurtured strong client relationships, ensuring satisfaction and retention while delivering strategic HubSpot and RevOps solutions. Acting as the primary point of contact, I aligned client goals with internal resources, overseeing projects to completion on time and within budget. My responsibilities included developing strategies, executing tasks such as auditing HubSpot portals and creating automations, and managing multiple projects simultaneously. I collaborated closely with internal teams, coached and supported colleagues, and facilitated client deliverables while maintaining clear communication and expectations. By staying at the forefront of HubSpot updates and continuously improving processes, I contributed to both client success and company growth.

Apr 2022 – Oct 2023 · 1 yr 6 mos · Remote

• I provided ongoing support and maintenance for the HubSpot environment, ensuring data accuracy, consistency, and segmentation for marketing, sales, and revenue operations. Additionally, I collaborated with Senior Account Strategists to manage automation workflows, support integration design, create training materials, and leverage HubSpot data for omnichannel marketing and sales dashboards.

Aug 2023 – Nov 2023 · 3 mos · Remote

• Collaborated closely with the Head of Sales and CEO to develop targeted personas, significantly enhancing our content strategy to boost brand awareness and engagement. I successfully managed the rollout of an impactful webinar series, drawing in a diverse audience and fostering meaningful interactions. Additionally, I spearheaded the optimisation of our marketing automation processes, improving campaign visibility, smoothing out the handover from marketing to sales and generating detailed, actionable reports that drove strategic decisions.

Feb 2021 – Nov 2023 · 2 yrs 9 mos · Remote

• Supported Sales, Marketing, Customer Success, and Finance teams by delivering comprehensive support on pipeline management and forecasting. As an account strategist, I oversaw the administration of the company's CRM system and played a pivotal role in driving the adoption of multiple enterprise business tools across departments. Additionally, I provided business leaders with robust and reliable data reporting systems, ensuring they had the insights needed to make informed decisions. Collaborating closely with management, I helped prioritise business and information needs, aligning them with strategic objectives to enhance operational efficiency and effectiveness.

Sep 2019 – Mar 2020 · 6 mos · London, United Kingdom · On-site

• Worked with business partners and internal marketing stakeholders (content, digital, creative, events teams) within the region and globally to manage the execution of buy-side marketing programmes, to drive awareness, lead generation and support the overall brand, ensuring integration of activities planned across the region, whether by audience, product or geography.

May 2018 – Present · 8 yrs · Remote

• We can take care of the following for you & your clients, while you focus on growing your business:
• RevOps:
• Deliver strategies for increasing acquisition, retention, and lifetime value. - Transform data into a powerful tool for tracking and analytics.
• Map and optimise go-to-market processes for peak performance and scalability. - Synchronise sales and marketing efforts through shared definitions, KPIs, & strategies.
• Train & enable teams to get maximum value from HubSpot and other systems.
• Analyse, tune-up, & integrate the go-to-market tech stack.
• HubSpot Services: Strategic support and setup:
• Assess current operations & recommend how HubSpot can meet company objectives.
• Recommend HubSpot modules that will be most effective for business needs.
• Advise on HubSpot's functionality, integration capabilities, & best practices.
• Assist with setup & configuration.
• Ensure a clean integration with the existing tech stack.
• Execute & manage databases.
• Agree on & set up tracking of key KPIs for sales, marketing, & customer retention.
• Create executive dashboards for a clear vision of sales, marketing, & retention.
• Analyse data for continuous improvement.
• Process and campaign management:
• Develop a streamlined process for task management & automation.
• Standardise campaign set-up, lists, & other features. Sales optimisation:
• Set up deal automations to ensure systematic progression of sales opportunities.
• Work with the sales team on creating templates, snippets, & sequences.
• Inbound Marketing:
• Implement a demand generation strategy to create a predictable pipeline of opportunities.
• Develop & execute innovative marketing campaign concepts that align with business goals.
• Generate content, including concepts, copywriting, & A/B testing to optimise impact.
• Execute personalised, targeted email marketing campaigns to create brand awareness & build credibility via thought leadership.

Apr 2017 – May 2018 · 1 yr 1 mo · London, United Kingdom · Hybrid

• ★Drove the development and delivery of the EMEA field marketing strategy. Managed a team of 3 and reported to the VP Global Marketing.
• Key achievements:
• ►Developed and executed marketing plans in collaboration with Sales, Digital Marketing, Product Marketing, and Product Managers, ensuring organisation-wide collaboration and alignment.
• ►Was responsible for the selection, planning, and execution of regional events, tradeshows, and webinars, including setting KPIs, agenda and content development, logistics management, and measurement of event success.
• ►Tracked performance, analysed results of marketing plans, adjusted action plans and deliverables to improve ROI, and reported findings to relevant stakeholders.
• ►Developed and executed the marketing strategy and action plan to achieve new business, cross-sell, and upsell revenue objectives.
• ►Created, tracked, and managed budgets in alignment with business goals.
• ►Built a high-performance team, hired talent, and fostered diversity through effective management.
• ►Liaised and maintained open communication with regional management and global marketing teams.

Jul 2016 – Apr 2017 · 9 mos · London, United Kingdom · On-site

• ★Develop and deliver integrated regional vertical marketing strategies using modern marketing principles, to drive lead generation and move leads further down the sales funnel.
• Key Achievements:
• ►Exceeded MQL target for Q1Y17 by 163.5%
• ►Increased webinar registrations by 105%
• ►Surpassed marketing generated revenue target by 57.3%
• ►Launched fortnightly thought leadership articles, reached 1500+ organic views in 3 months
• ►Created campaigns to support a 39.8% conversion rate from MQL to SAL

Nov 2015 – Jun 2016 · 7 mos · London, United Kingdom · On-site

• ★Develop and deliver the global vertical marketing strategy that drives customer behaviour and business results. Manage the marketing communications team that creates, implements and analyses the relevant marketing channels that best engage internal and external customers and achieve business objectives.
• Key Achievements:
• ►Improved Maritime Intelligence MQL – SQL conversion rates at Informa by 35.7% quarter on quarter
• ►Increased marketing influenced revenue by 66.6% quarter on quarter

Apr 2015 – Oct 2015 · 6 mos · London, United Kingdom

• ★Responsible for marketing efforts that results in generating high quality leads for the regional sales team through the execution of outbound and inbound lead generation strategies and campaigns in the designated region. Reports to the VP of marketing, and works directly with the sales director for EMEA.
• Key Achievements:
• ►Exceeded lead generation target in my first 6 months at Fincad by 6%

Sep 2013 – Mar 2015 · 1 yr 6 mos

• ★Responsible for building a new marketing department for the risk division in the Middle East, Africa and Russia / CIS (MAR) region. Led a team of 3 specifically focusing on key products and geographies to support revenue targets for the region. Reported to the managing director for the risk business of MAR.
• Key Achievements:
• ►Moved to Dubai and created a marketing department where one had not previously existed. In 1 year we generated 3000+ leads for the Middle East, Africa and Russia, CIS region.
• ►Helped the Thomson Reuters Risk business achieve renewal targets of 97%
• ►Exceeded lead generation target for Middle East, Africa and Russia, CIS by 20%
• ►Conceptualised and developed the first regional and across business units, podcasts for Thomson Reuters
• ►Developed and launched the first ‘Financial Crime’ survey in the MENA region in conjunction with Deloitte
• ►Supported the development and marketing of the first GRC publication – Framework - in the MENA region. Read by HRH Sheikh Mohammed bin Rashid Al Maktoum

Jan 2013 – Sep 2013 · 8 mos

• ★Reported to the marketing director for Europe and was responsible for bridging the divide between marketing operations and communications marketing. Further assisted in the development and roll out of advertising reporting processes, data uploading and process reporting, and finalised and documented all Eloqua processes. Responsible for hiring and managing 2 lead development specialists (LDS).
• Key Achievements:
• ►Created and rolled out the Lead Development Specialist (LDS) Processes globally, supporting sales, reducing poor quality leads and increasing marketing effectiveness. 98% of leads passed from the LDS to sales were converted into an opportunity.
• ►Developed and rolled out end to end reporting for digital advertising

Oct 2010 – Dec 2012 · 2 yrs 2 mos

• ★Managed global budget for the Financial Crime and Reputational Risk (FCR) events spend ($750K+ budget). Worked directly with the Chief Marketing Officer and reported into the Global Marketing Director. Developed, documented and rolled out the Marketo goal and was part of the think tank that integrated Marketo with Eloqua. Supported key strategic campaigns globally, focussing specifically on Europe, Middle East and Africa.